How do you set up a promotional site group?

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Site group is the current network to promote a relatively novel way to promote, site group is a unified planning and construction of several can share information, according to a certain affiliation of the organization together, can be unified management, but also independent management of the system of the site collection, is the community to optimize the integration of the resources of the profound understanding and practice. The construction of the website group is showing the trend from III to the fourth generation site group. With the introduction of the concept of dynamic content management and the launch of related products, will lead the site and site group construction of a new direction, has become a site optimization an important mode of operation,

Traditional site groups such as subsidiaries of branch offices sub-web site under the different items of the site, there are forums, blogs, such as the tree-like structure of the site group, can easily achieve hierarchical deployment, centralized management, the location of different sites for unified integration, complete break "Information Island", where, The site group I am introducing is not a subordinate relationship to the main website. It is mainly used to increase their information in Baidu and other search engines to show the opportunity to increase the maximum coverage flow, and will maximize the flow of the guide to our main website, to ensure high-quality, stable chain number, in order to improve the ranking of the main website escort. At the same time also guard against once the main network by K, information to the crisis.

In addition, the site group for our normal optimization, but also provides a number of autonomous platforms (like a small corporate web site). It is less restrictive than other platforms, such as forums, blogs, news sites, etc. We do our best to publish editorial information according to our own ideas. In summary, the establishment of site groups to promote, is very worthwhile to try to promote the means, then how to build these site groups? Here, I will call you how to build a promotional site group?

One, need to register more than one website domain name, general one domain name can parse 10 two level domain name. So if you want to build a huge number of stations, then you will be registering a lot of domain names (I do not recommend that the domain name of their existing site to be resolved two times) I now.

Second, the registered domain name is completed, you need to settle these domain names. In order to ensure the later optimization and access volume. So, we need to have different domain names with different servers, preferably in other provinces. and choose fast, stable server. This will ensure more traffic.

Third, the establishment of different themes, keywords, but the style of a unified two-level Web page. Each or every group of the site's theme, the keyword is different. Some can focus on the strength of enterprises, company honor and other image publicity, some can focus on investment to join, and some can be in accordance with product categories (these are to be reflected in the home page, like a flat-style advertising), using the region (to achieve as long as someone with place name + products, can search our home for the purpose of information) Some can increase regional promotion, such as provinces and cities. All the sites around the main heart keyword for long tail keyword optimization, thus driving traffic, guide the master website.

Four, have the above preparation work and train of thought. We need to spend a lot of effort on the construction of the website, we need to focus on the layout of the site and content layout, to be concise, high-end atmosphere, suction human attention. and focus on the home page location. In addition, we need to focus on the credibility of the site, because not the official website. So we have to put the third party certification logo in place.

Five, the site group should have the function:

(1) has the independent management and the unified management function, guarantees the operation Maintenance Authority control smoothly. Can realize any site in the site group, any column can exchange data between each other, provide XML data exchange interface, and other application systems for data exchange functions

(2) have independent website marketing functions, such as bulletin board, Advertising, message tool, online chat, sharing, collection of Web pages, add links to the function.

Six, the establishment of silk-like interconnected relations, common progress. According to the domain name of the first level of classification, in order to link the rules of the two level of the page to connect each other. Its anchor text is connected to the main web site in a one-way location with different keywords and different locations.

Seven, for different subjects of the two-level Web site to apply for different Chinese domain names, can be in accordance with product name, the company abbreviation, etc., increase the flow of two-level domain names.

Eight, mail-style marketing + site Group Promotion site This is a good way to promote. The equivalent of an active quick ad, because two level content synthesis, can let the customer click on the link, a short time, a comprehensive understanding of your information, do not download documents, or spend time on your main website, one page of browsing.

Nine, can be implemented in other people's Web site to play Advertising pop-up single page window.

We set up a promotional station group site, similar to a variety of large and small newspaper ads, the purpose is to increase the coverage of Baidu information, to achieve considerable flow, is a need to spend time and strength of the matter, the need to infiltrate more network marketing ideas, not just the site SEO optimization, This needs to test the control of our macroscopic things. But with the rise of various small web sites, the formation of the climate, the effect is very significant. These will be the main site's stable outside the chain release. Fixed flow into, is Baidu like to approve the flow, which for the main site itself will be the largest asylum. The above resources for the electric tropical www.huarui999.com original

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