How do you get the idea of an advertising agency?

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Now many advertisers, or advertising companies, often for the drying up of ideas. A few days ago the author and a friend of the advertising company chat, found that with the rise of the internet, there are a lot of new ideas, here to provide you with reference.

Record：

I am a Chongqing local advertising company's creative director, see a lot of advertisers, or creative people, in the provision of creative planning for others, but also constantly recharge their own, but still often feel the exhaustion of thinking.

Why do you say that? Because the idea is actually the most precious treasure of mankind, we can think of an idea today, think of 10 ideas, but there is no way to guarantee every day 10 of ideas. Because a person, not so many experiences, views, opinions, and things to see, can not be a night to come up with different styles of several styles.

Our company was founded five years, the main business is to help each enterprise to provide creative copy design, such as new car listing, real estate opening, public service ads and so on. We have 7 designers, 3 planners, it should be said that such a company is not big, but it is not small.

Our planners, no less than 3-5 cases a day, to open at the same time, the first two years still feel nothing, but the days are long, we feel more and more laborious.

Specific symptoms are more and more mediocre creativity, more and more no characteristics, more and more like the TV put on who's advertising jokes. In this case, sometimes we have a brainstorming session inside, but after all, we have a few shots.

Then we can not, we find outside people, mainly students, to find a few college students to the storm, college students sometimes not too outrageous, will be much better, but after all, no social work experience, sometimes the idea is good, is not operational, or very weak.

But these methods are short term and cannot fundamentally solve the problem. So I think of the internet, so many people on the internet, the idea is certainly a lot, so I sometimes go to the Tianya, MOP, forum these places to send some of my request, we come to brain collision, but the result is not too good. Because we are interested in participating in the amateur, some will be seriously discussed, and some are completely spoof, but also a waste of our time.

But we still firmly believe that the Internet can certainly solve such things, so we began to search, and finally found a Web site can solve our bottleneck, that is Granville Guest.

As we all know, skills is a group of people who make money online, and their creativity is absolutely extensive. So we started to try, of course, because the customer is the full advance, we are worried at first, so repeatedly in these Granville guest site comparison, and finally locked in the pig site bidding, because we send this site of the Wei guest copy type is more.

Then we took a pharmaceutical companies public service ads, spent 500 dollars to a call Pig website (http://www.zhubajie.com) hair task, our own planners are also doing, just in case, when our public service advertising to protect the forest, green into the theme, The result is only 5 days, received a nationwide more than 60 of the creative, really is greatly beyond my expectations, including a very good creative copy, really let us see the people's Wisdom is infinite.