How does email marketing avoid the embarrassment of "meat buns hitting dogs"?

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Often have friends to call us or in the site to consult our customer service staff, they are most concerned about is: customers will not refuse my mass mail? If I painstakingly designed a beautiful mail, the result is not even interested in open, look at the title or the address of the sender, directly delete the matter, and even put me in the " Spammers "blacklist, over the way, how come?" This is a really thoughtful question, because according to U-mail professional research, with the spread of instant messaging tools, social media, and online gaming, people spend less time on an email and have a longer open mailbox, of course, This is a personal mailbox situation, and for enterprise mailboxes, frequent business activities, but more commonly used. So what is the secret to avoid this embarrassment? Small series to teach you a few strokes:

First, obtain permission to send another email, put in the "Unsubscribe link"

We advocate "Permissive mail Marketing", which requires us to do early work in mass mailing, to obtain the consent of the other party to establish a preliminary impression, to win a certain goodwill. Mass mailing is only a kind of promotional activities, and other promotional means combined to play their own advantages in order to achieve the best results. We can ask for permission by telephone, visit, exhibition, website investigation and other means. In the mass mailing, we should have a similar choice "If you do not need this type of mail, please unsubscribe," or the language of apology "if this email disturb you, very sorry", thoughtful, and win the favor of customers.

Second, the subject of the message is concise, as far as possible to arouse readers attention and closeness

Many of the Web site's mail server for filtering spam set up a common junk word filter, if the message subject and message content contains like: A lot of words, publicity, money, etc., the server will filter out the message, so should be avoided. What is the benefit of the reader? If the reader has filled out information on your site or purchased a product, it can be used to remind you that your relationship is an "old friend's visit." You can also use U-mail mail mass "variable settings" function to call the recipient's name, quite cordial, but also personalized.

Third, use less pictures

If words can clarify the problem, do not need to use pictures, many promotional personnel always think that the picture is beautiful enough, can increase the click rate, the question is: you so dazzling, customer appreciation? First picture download slow, especially mobile internet users more and more, there is no interest in opening; Sensitive words, illegal content, when your company's designers from the internet down an unknown origin of the picture, it is easy to lead to mass mail is determined as spam. Therefore, unless the picture of the Mail has a lot of help, such as the promotion of cosmetics, food and beverage industry, otherwise careful to use.

Four, content typesetting patchwork, link at a glance

In the mass mailing content arrangement, should pay attention to make the text font size, color, level of the sense of difference, in order to reflect the different demands, will focus on distinguishing, so that readers can immediately capture the key information, straightforward, you are testing the reader's patience and memory. Mass mail if you include links, note that the link is too complex too long, to eye-catching, and the previous copy has a certain interval, you can also in the text to place links, use the command or imperative statement "Click here", "click here" and so on.

The above small series is focused on the theme from mass mailing, format, content to talk about how to avoid being included in the spam method, but in fact, in the mail mass, such as the timing of the choice, send frequency, the arrangement of the list of mailboxes, etc. also have some considerations, to be small series next time to tell you!

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