How does the enterprise develop and make the blog marketing plan?

What kind of blog is a marketing type of blog? What kind of marketing blog is the most effective? What is the role of key words in blog marketing?

To answer the above question, first of all, we have to find out what the ultimate goal of marketing is? I think that is two points: first, through marketing to allow customers to recognize the company or product, is essentially how to find customers. Second, through marketing so that customers need to take the initiative to find the door to achieve sales, that is how to let customers find you. If these two points can be done, blog marketing is well-deserved. Second, blog marketing should be carefully planned. In the formal beginning of blog marketing, need to give their own blog a clear positioning, product expertise to be lively and interesting, blog articles to be carefully arranged. Blog marketing is not every article to speak products, but should be like writing prose, the shape of the scattered and God does not scatter. In addition, blog marketing is one of the key to the search engine through the setting of the top ranking, so that those who purchase online customers to find you. In the era of E-commerce, if customers can not find their company's information, brand information and product information, it is not sold. Therefore, we will discuss the following specific: How to set the key words in the blog to achieve the marketing effect? How to make every detail of the blog leaving the shadow of the keyword for marketing services? Blog marketing not only to play the role of advertising, but also tightly cling to customers, in imperceptible to achieve the purpose of sales.

Before we set up the keyword of the blog, we should first consider what is the main word of the product? That is, the general name of the public as the main word of their products. For example: My company now produces and operates a semi-precious stones bracelet watch, then the main word of this product is a watch, other according to People's search habits, can derive a lot of key words, such as tables, things, semi-precious stones, bracelets and bracelet tables and so on. The main keyword sometimes can also have several at the same time, to the example above, the main key words can also be: jewelry, jewelry and so on. My experience is: Find a good main keyword, in the main keyword prefix or suffix plus modifier can produce a pair of keywords. For example: The main word is a watch, then in front can add fashion, brand, jade and agate and so on, produced a series of new deputy keywords: fashion watches, brand watches, Jade watches and agate watches. By analogy, you can produce a number of secondary keywords. The word "chain, band," and so on, will also produce a series of new VP words. In addition, can also be the main keywords represented by the category of subdivision, such as jewelry, can be divided into many categories: when decorations, body jewelry, mobile phone accessories and car accessories and so on. Make sure that key words are set to the primary and secondary, can be used accurately in post.

January 13, 2009 CNNIC 23rd report: The number of blog users is 162 million, that is, in China, more than 300 million netizens occupy a large part of the blog users, research data show that the network users to blog writers that blog users more trust, the satisfaction of the service provider is higher. As the blog in the Internet more and more popular, the majority of users of the consumer group is more obvious, this lets many people are concerned about the marketing on the blog, blog to influence the brand of enterprises, blog to disseminate information about the enterprise, and capture more potential customer groups.

So how does the enterprise develop and make blog marketing plan? is the focus of today's article, the purpose of this article can allow more enterprises in the blog marketing this road to go farther and smoother.

Blog marketing, blog is the foundation, marketing is the essence-only good blog, can realize the function of marketing.

In the concrete implementation, the enterprise has 2 ways to choose: one is to use a certain well-known users of the blog and convey the information of the enterprise, of course, the higher the popularity of blog writers, enterprises need to pay higher costs. The second is the enterprise to build their own blog, and then on the blog to pass the Enterprise information. Today I mainly tell about the second kind of cost-free blog marketing. The author simply tells the next blog marketing 2 aspects of work, build a blog, promote blog.

One: Build a blog

1, blog platform selection: Select the high degree of attention of the portal site, blog and more to be clicked and attention opportunities. For example: Sina, News, NetEase, Baidu.

2, blog name: blog name highlight industry keywords, take into account the target search habits, increase the keyword density, increase index and ranking opportunities.

3, blog writing: Bowen is directly related to the quality of the blog and marketing value, write Bowen Select the entry point, interested in the target group to write, for example: The enterprise can write down the high level of entrepreneurial experience, and senior management experience, technical people can write a number of product use methods, after-sale, maintenance and other articles. Bowen to do original, your blog has the opportunity to be recommended on the home page.

Second: Promote the blog

1, through the soft text to promote their own blog. Blog posts can be posted to the corresponding Web site or BBS, to increase the blog and the company's exposure rate.

2, blog Good articles and articles, anchor text and anchor text of the mutual connection, this is SEO should pay attention to the topic.

3, you can go to other hot blog post comments to promote their own blog.

4, write more high-quality original articles, so that their three sides recommend their blog to the home page.

5, the establishment of relevant industry circles, gathered in the circle of popularity.

6, and famous Bo, the flow of large blog exchange links or add friends to increase exposure.

7, a wide range of industry blog circle.

8, bloggers can set up useful small programs for visitors to download free of charge, this is a good way to reach Word-of-mouth marketing.

Enterprise still confused in do not know how to implement blog marketing can refer to the above 11 points, recognize the strength of the enterprise itself, there are steps to carry out the goal of blog marketing, now the use of blog is not only used for marketing, if used properly can also enable enterprises to pull through in the crisis, but also the enterprise behind a network killer. So enterprises should pay more attention to blog.

In short, since it is to do blog marketing, you should make every detail of your blog to play the role of marketing. Key words should be carefully arranged in the language of the article, so that the customer imperceptibly influenced by you. All say style, use the keyword time also want real. Because I insist on this idea, in the beginning to do all the fashion jewelry, there are many agents through keyword search to find my blog, read my blog, began to do business with me, even if we did not meet, but also thousands of remittances to me, I think this is the charm of blog marketing it!

Author: small width

Source: SEO Company Exchange blog: http://www.seo-ly.cn QQ Group: 13433858