How far is the domestic "Facebook" from Facebook?

Today, Facebook is no stranger to readers. After two or three years of tremendous development and metamorphosis, Facebook has become one of the key players and marketers, and the global craze is intensifying over the past year. But in mainland China, where more than 200 million Internet users are tau, the social networking site is occupied by several highly Facebook-style local sites, what is happening to make social networking sites so incompatible with other countries? We will take a closer look at this issue.

Domestic SNS in the guise of Facebook

SNS refers to the Internet application platform that helps people build social networks, which is the social networking site we talked about 2005 years ago in China. At present, the domestic social networking sites are divided into business class, culture, campus and entertainment category. Among them, the more well-known happy net (www.kaixin001.com), Renren (www.renren.com) rely on farm vegetables, car parking and other small games, gradually by many white-collar and students welcome. Founded in February 2008, Happy Net, now has become a very famous social networking site. Alexa ranked in the global site, happy Net ranked the 10th place in China, high ranking Chinese social networking sites ranked top. For this information, the author was also more puzzled at the beginning, the world's top ten Facebook aside, and later learned that, because of political factors, Facebook has been in the domestic encounter many times, until now, domestic network users have been unable to fully browse Facebook. Many mainland netizens are unhappy about the move, but they are benefiting from the fact that domestic social networking sites have not been hampered by much, but have grown considerably in the past two years. This is not unrelated to the following two points:

The population base is big, the user quantity is increasing day by day. According to the data provided by the happy net, as at the end of July 2009, Happy net registered users have more than 40 million people, page browsing volume more than 1 billion times a day, more than 12 million users landing. China Internet Network Information Center (CNNIC) recently released a report that 2009 China's friends and social networking site users will reach 124 million, close to the total number of domestic netizens one-third. Students and office workers are an important group of Chinese Internet users, and social networking sites meet the needs of both groups for recreation and the maintenance and expansion of social relationships, which also determine the rapid growth of domestic social network users. On the other hand, games play an important role in the development of social networking sites, which often require users to have more friends to enjoy, so users will actively invite many friends and relatives to participate in the game to get rewards, which also contributed to the rapid spread of such sites.

localization function is complete. Now the domestic SNS website has already implemented the real name registration account, has provided the very good safeguard in the authenticity. And a new study by IDC, a market research firm, has found that mobile phones are becoming a popular tool for social-networking users to log on to social networking sites, and 62% of respondents in China have admitted to receiving news, notifications, replies, updates, and so on via their mobile phone. In addition, the site's most popular widgets are also added to the local elements, such as Renren has developed a network of application games, users can be installed in the social network to watch friends upload video.

Domestic netizens ' enthusiasm for the internet and the need to make friends have greatly helped the healthy development of domestic social networking sites in recent years. Social networking sites have grabbed a lot of internet time, and now it's most often said, "I stole someone's food." Interactive Web site Plug-ins and communication methods, so that social networks quickly fire up, and because domestic users can not log on Facebook, most of the user resources are concentrated in domestic social networking sites. However, although the geographical position and advantages, domestic SNS and the development of mature Facebook, there is still a certain gap.

Lack of creativity. In recent years, the domestic network, such as a variety of social networking sites, although the name is different, but in addition to happy net in innovation has its own style, many social networks are in the interface and function more or less copied the idea of Facebook, the author came to think these are Chinese version of Facebook. Now, with the low threshold of technology and funding to set up social networking sites, there are many imitation of foreign well-known websites in the industry, which caused the serious situation of Chinese social networking sites, in the face of various social networking sites such as vegetables, car parking, decoration rooms and other similar game content and way, although the number of games, The nature of the content or the new, users will soon lose freshness. It's hard to differentiate yourself from social networks without a unique style and attraction. In addition, games and other plug-ins are social networking sites to attract users of the important factors, can allow the site's registered users to quickly expand in a short time, but compared with Facebook, the domestic site is still in its infancy, the lack of innovation in the content of the game is still hindering its development of the mishap.

User interaction mode is single. A lot of users, from the beginning of the obsession with social networking sites, and now do not log in a few times a week, the social network has slowly reduced the attraction. Just registered, many users are holding to find a friend and through friends to find friends, but then found that the initial feeling of fun to steal food, car parking and other small games have been bored, and find friends this pure purpose also disappeared. In this case, the overall analysis is that domestic social networking sites provide a way of interaction is too simple, but focused on game interaction. The number of SNS Internet users has doubled since 2007, with 55.6 million American adults visiting social networking sites at least monthly, up to 1/3 of the U.S. population, according to Forresterresearch, a US research firm. But in the United States, SNS users use the services on the site mainly by email, email friends to send photos, watch the internet share video or streaming media, buy things, visit other social networking sites or use Instant Messaging to contact others. But the domestic social network obviously cannot trigger the user to carry on the diversification multi-level interaction, causes the user the burnout.

Domestic SNS will go?

This shows that although the domestic social networking site at the beginning of the limelight, both in the students and white-collar workers have caused a great echo, but long time to go on if not further improve the interest will be gradually reduced. In fact, even Facebook had expected early in the morning that apps would not keep the site alive forever, and began to slowly transform and improve. What are some of the fundamental factors that need to be changed, apart from strengthening creativity and interactivity, for domestic social networking sites?

How to maintain user stickiness. Previously mentioned creative and interactive issues, it will affect the site will be the loss of users. But now the SNS website competition is more intense, how to keep the content freshness and the user stickiness, becomes the competition wins the key. For social networking sites, in the Internet industry for many years of experience, I think the most important thing is to be able to guide users from the virtual to reality, and then return to virtual interaction, in order to continuously maintain the user's freshness of the site. Facebook has a successful example, its users can organize different activities and invite their friends to participate, and these friends to participate in the future can also share with their friends, so that can attract more people to participate in, know or not know people through reality, and then back to the virtual site for interactive communication. Social networking sites can add similar features, guide users to more extensive communication, and, while achieving greater stickiness, enable social networking sites to return to their friends by friend.