How to get backlinks and avoid being penalized by search engines

Absrtact: I believe that people who have done the site have studied SEO or prepared research, and I believe you have read many of these articles, so you may have seen the word reverse link more than once. For the first time, friends who met the word

I believe that anyone who has done a website has studied search engine optimization or prepared research, and I believe you have read many of these articles, so you may have seen the word "reverse link" more than once. For the first time friends who come across this word, you may have questions, what is the reverse link and what is important? Backlinks become part of search engine optimization and are increasingly important. This article I will explain what the reverse link is, as well as backlinks on the importance of the weight of the site rankings, how to get the reverse link, while avoiding being punished by search engines.

The reverse link is also called inbound link (IBL), is a website link point to your website, assuming that the page contained in document A refers to B link to "B", then for b this "B" is a reverse link. In general, the number of backlinks can represent the popularity and importance of the site, if your backlinks are high weight high ranking of the site, then you are not far from success. Reverse links to search engine optimization is very important, because Baidu, Google and other search engines more believe that high-quality, a number of backlinks in the site, the corresponding sites will be more than others in the search results page rankings.

When the search engine calculates the relevance of a site's keywords, first query the number of high-quality external links to the site. Therefore, we can not only do the internal chain of the site, the quality and quantity of external links is also very important.

After the search engine analyzes the page content of the website, then determines the link quality. When the external link to the BCD site a site, the BCD Site page content must be related to a Site page content, so the external link keyword to your site also need to be relevant. If an external link on the site is found to be irrelevant to the content, the search engine will assume that the link is irrelevant. The greater the relevance of backlinks in high-quality Web sites, the better the ranking of weights.

Search engines want the site to have a level playing field, all natural links are built up over time. Although it is fairly easy to manipulate these links on a Web page, if you want to get a good ranking is very difficult, the main factor is the search engine and other sites external backlinks, which is also the reverse link into the search engine algorithm. However, according to search engine standards, access to high-quality external links has become more difficult. Because the lower-quality webmaster attempts to obtain these inbound links by deception or cheating, such as hidden links or automatically generated pages, its sole purpose is to provide inbound links to the site. This way the resulting pages are called link factories, they not only ignore search engines, but also make links to a link factory so that your site is completely banned.

Another reason is to attract visitors to your site through high-quality backlinks. Suppose you set up a website and expect people to find your site without pointing out the direction. Visitors may visit your website by keyword, and this keyword may be obtained by the webmaster through the links.

In the past Google updates, switching links are one of the goals of the latest filters for search engines. Many webmasters agree to exchange links with each other, so that they can improve their site rankings with a large number of import links. Exchange link is a webmaster in their own site to place a link to another webmaster site, and vice versa. If the exchanged links are irrelevant, the effect will be greatly compromised. Although irrelevant inbound links are ignored, outbound links are also counted, reducing the correlation scores of many sites, and leading to many sites where Google Maps fall.

We must be careful when doing exchange links. Google has a patented product that can identify unwanted site links and how popular Web links are exported from your site links, which will mean you may get into trouble. With a closer look at the exchange links now, we can begin to anticipate changes in the search engine algorithms for the future. Through the selection of relevant site links, do not do the inner page links, do not take nofollow links, do not use black hat SEO technology, which is very helpful to us, our exchange links will not be discounted.

Many webmasters will have multiple sites, some sites are related, some do not want to shut, you have to be careful of multiple sites under the same IP interconnection links. If you have 3 of related sites and then Exchange links on the page, these sites can be disastrous and search engines will monitor the link. Many webmasters try to manipulate the reverse link in this way, and several linked sites use the same IP address called "Reverse link bombing."

Another point of view you should note: From the search engine's point of view, the interconnected web site does not necessarily benefit you. Home friends chain will attract some visitors to your site, so very beneficial to you, as far as possible to provide links to different sites to attract visitors to your site, if the link from the same IP address, or visitors are from one or two links to the page, so you have a danger.

Do reverse link when you need to pay attention to a few points, so as to help track your backlinks, know which sites back to the chain, which site backlinks anchor text keyword contains about your site content. Google domain statistics tools can help you track your backlinks, this tool can display Google, Yahoo and MSN Backlinks, the tool also provides some optimization suggestions.

Another tool can help site link building-Reverse Link builder tool. Having a lot of external links pointing to your site is not enough, but you need a lot of high-quality external links. You use a keyword or keyword phrase in the tool to find relevant keywords site, the current webmaster home, Love station have this function. This helps to provide you with a reference to reverse link building, helping you create high-quality keywords that will make your site get traffic and rankings.

To introduce a way to get high-quality backlinks to your site, I think a lot of people will think of anchor text, yes, this high-quality backlinks is anchor text, link anchor text is the webmaster can not underestimate the resources. The Anchor text Analysis tool for backlinks is a good tool to help you query your own backlinks and text links. If your site's articles are reprinted to other sites, and that site has your anchor text, this can improve your high quality backlinks score.

Doing high-quality backlinks is an important part of search engine optimization rankings, you should put it in the SEO priority list. Through the above introduction, I believe you know what is a reverse link, how to do a reverse link it!