How to make the blog healthy development

Absrtact: Years ago, the domestic internet crackdown, many personal sites (including independent blog) turned off, followed by the new network rules do not 1 million do not engage in forums, these negative factors make people feel that the development of China's independent blog is not optimistic. Still, but change

Years ago the domestic internet crackdown, many personal sites (including independent blog) turned off, followed by the new network Rules "No 1 million do not engage in a forum", these negative factors make people feel that the development of China's independent blog is not optimistic. However, in a different perspective, the development of society is always towards the direction of civilization to develop, independent blog is not all closed.

What is a standalone blog? Before this entry has been incorporated into China's Cihai, you can cite Wikipedia's note that "independent blogs generally refer to blogs with independent domain names and web hosts, and blogs that are relatively independent in space, domain names and content." A standalone blog is equivalent to a separate Web site, and does not belong to any other site. Compared to the BSP blog, independent blog More free, flexible, unrestricted.

From this definition, independent blog information is far less harmful than the forum, if you want to close the independent blog, it should be the first to shut down the forum. If an independent blogger publishes illegal information, it is easy to trace, and it is the blogger who is directly responsible. and a forum if there are hundreds of thousands of members, it is more complicated to investigate the direct responsibility of the parties.

The development of China's independent blog, the macro aspect of the problem is to make the blog healthy development, the formation of management norms and protection, and the micro-issue is an independent blog how to survive and develop, can move to professional blog. To this end, Jiange put forward the following considerations:

Blog Association

Independent blog can be set up Blog Association, formal registration, absorbing members. China is an association of a particularly many countries, the establishment of associations from a certain level is that this industry or industry to standardize development, towards benign development.

Who can benefit from China's independent blog and move towards normalization? Still need to have a blog association. Otherwise, China's independent blog is still disunity, the development of tomorrow without imagination, only worry and scruples.

Rather than in the development of the vacant, the initiative to put forward management standardization, so that blog can become a career.

Once a blog association is established, it requires a development fund to ensure that the blogging association is operational and sustainable. On the source of funds: Early May through social donations, the establishment of the blog Association can be charged membership fees, blog content can be used for commercial publishing, blog Association can also launch the Alliance products, such as advertising and paid writing promotion products, related blog domain name, virtual host sales. At present, many of the content of the blog is not copyright protection, in the future may be authorized to the Blog Association Agent, responsible for commercial publishing and Tort claims legal affairs. When the website of the blog is shut off by the space service provider for no reason, the blog can seek the help of the blog Association, even the agent legal lawsuit and the claim. If so, there will be more bloggers willing to join the blog association.

The current Chinese Internet, there is a lot of money to do the blog Association, but the Internet has a little development ambitions, assuming that Zhou to create a blog association, in the country is very easy to produce the five portal. Because of the use of blog resources, you can get content and integration of resources, in the blog to place search services and search the Alliance ads, can be used to promote the search engine. With a team-work operation, the BSP celebrity blog can then open a separate blog (a personal portal that can be designed to bind a personal domain name from a product to a new portal). According to CNNIC survey: As of December 2009, blog application in the Netizen's user scale reaches 221 million. According to Zhou product line, if successful via blog, create a new portal opportunity is very big.

Second, green Certification

Independent blog on the site to cite the blog Association's certification, said the independent blog has no illegal information or Trojan virus. Through the logo of green certification, netizens found illegal information or Trojan virus, can directly report to the blog Association, the blog Association after the verification can stop the illegal blog to continue to reference green certification.

Three, the current Chinese independent blog's profit Way

At present, independent blog has the following main ways of profit: Site ads, paid articles, activity Organization (shopping), sales of goods and website business.

1. Site Ads

For example, the sales site fixed advertising, advertising Alliance ads (such as Google AdSense, when).

2. Paid Articles

The "soft paper" market in the United States is large, supposedly reaching more than 20 billion dollars. However, from a Web site that provides paid articles for business, independent bloggers do not earn much in this way. First, the task of paying articles is not much, the second is low remuneration. For a popular independent blog, instead of writing a soft text, you might as well contribute to the publishing media or be the author of a paid content Web site, such as a starting point network.

In the long run, the domestic "soft wen" market will also grow, for the flow of large, well-known blog, they do not have to worry about "soft" income.

3. Activity Organization (shopping)

These independent blogs should be Community stars, good at socializing, using social resources to initiate activities, and then getting business commissions. It may be a shopping fanatic or a business like Taobao. In some ways, they have made independent blogs to promote.

3. Selling goods

More common is to sell domain name, host, it digital products, handicrafts.

4. Website Business

Design business: Many Web pages, graphic designers in the blog claiming to provide design business.

Network Marketing consultancy business: To provide SEO, Network marketing consultancy services are also common.

Brokerage business: such as insurance, second-hand car sales blog. Insurance Brokers will open a blog to talk about investment and finance, and then you are welcome to consult.

Expert business: such as lawyers, engineers blog. They will be consulted by introducing cases and explaining their expertise in blogs to obtain business deals.

Professional services: English-speaking people will be on the blog to prompt translation services, or local tutoring services. Many bloggers with professional skills are almost always blogging that they have the opportunity to collaborate, either explicitly or implicitly. Try to remember, you will always think of the writer on the blog has book sales links, professional writers expressed willingness to rejoined.

Iv. the development of the current professional blog needs to solve the application of e-commerce

After analyzing a variety of reasons, Jiange found that the development dilemma of Chinese Professional blog, in addition to the policy environment factors, Chinese Blog transaction payment is a big problem. Traffic is very high, well-known, these are not the common independent blog has, that is, through the Web site advertising and "soft" income, not enough to solve an independent blog survival and development.

Foreign bloggers can install an E-commerce application in WordPress plug-ins, using PayPal to complete the final payment. China's Blog Although the same can be installed in WordPress E-commerce Plug-ins, but because the Chinese netizens love to use Alipay, WordPress installed E-commerce plug-in configuration with the device. Domestic Z-blog, Pjblog, Bo-blog is also so, even the device also free.

Now there are still people in the development of new blog programs, in fact, blog in the direction of the log, there is no great innovation breakthrough, you can let the blog to give up the current procedures to choose a new blog program, may be the best chance is the breakthrough in E-commerce. If you develop a blogging program that enables merchandising (such as WordPress's commerce) and paid readings (such as WordPress's business Directory), then the new blogging program has a way out and can be commercially developed. For example, the turnover of less than 1000 yuan free, more than the purchase of commercial copyrights. In addition, the domestic micro-payment has a lot of home, find an alliance, get sponsorship, can be in the free version of the exclusive interface, other interfaces to pay the line.

Like Z-blog This program, the search engine support is very good, many webmaster take it to do SEO to make money. If Z-blog take one more step, the problem of selling goods and paying for reading may be a leap forward. Z-blog now business model is host and copyright certification and value-added services, if the Enterprise blog popular, this business model is good.

If a blog program can not solve the problem of E-commerce, then China's independent blog will be very difficult to go to professional blog, the general will encounter development bottlenecks, can not achieve professional blog. If a blog to use dynamic easy CMS or Shopex, this site webmaster can also call Independent blog? Look at the E-commerce applications of foreign WordPress, do not doubt the blog to solve the application of E-commerce.

Therefore, if the Chinese Independent blog blog for the Occupation, in the blog program is not yet good application conditions, as the domestic network payment representative of Alipay, Tenpay, there is no social responsibility for independent blog to provide a better payment solution? For example, WordPress commerce, who can improve it, add Alipay, Tenpay interface? Micro-payment is the application trend of netizens, China's blog also more than 200 million, why China's independent blog is difficult to via development? China's Internet, is the lack of Lei Feng, or lack of corporate vision?

The future of China's independent blog lies in today's innovation and change!

Original link: http://ibusiness.cc/idealab/creative/independent-blog/