In the domestic, by the mobile Internet, OTT, intelligent terminals and many other shocks, has always been in the core of the industry chain telecom operators to start to falter, voice services, SMS and other traditional telecommunications business also in varying degrees atrophy. The threat is increasing for foreign telecoms operators, but it also opens up a market for cloud computing in the telecoms industry.
Compared to the domestic operators of the cloud computing road, the experience of overseas operators more abundant, after experiencing the initial "resource leasing" and "service hosting", many foreign telecom operators have been on the public cloud and hybrid cloud implementation of further exploration, at the same time for the vertical market segments, Some foreign operators are also trying to acquire their own technical capabilities through acquisitions to provide more customized cloud services.
At&t: Enhance the "public cloud" security features with the private network service
The security of the public cloud has long been a concern for the industry, and the new public cloud service launched by the US telecom operator At&t in early 2013 has put forward an idea for the problem.
It is reported that at present At&t through with IBM launched the industry's first "network-driven" cloud services, that is, the use of private networks rather than traditional public Internet platform to provide public cloud services, thereby effectively avoiding the exposure of enterprise-critical data to the public network environment may appear security risks.
With this new service, when customers connect IBM Cloud computing resources on a at&t virtual private network, two companies are highly integrated with their own data centers (private cloud) to quickly and reliably transform data and applications between this new public cloud service. For example, a financial services company that implements this service can move and manage key customer data between its data center and IBM's cloud Data center, which is always under the protection of a virtual private network.
In addition to "network driven" to promote public cloud services, At&t also achieved a lot of breakthrough technology. These breakthrough technologies can dynamically allocate network resources to computing resources, automating the functions that are usually required to be performed manually. The technology also realizes the rapid series expansion and contraction of network and computing resources, which can better meet the demand fluctuation of the system.
Verizon: Acquisition of "Everytime everywhere" cloud target
Verizon, the largest mobile operator in the United States, also had a long layout in the cloud, as early as 2009, when it launched Cloud computing Services (Cloud Computing), which enabled large companies to use Verizon's computing and storage resources on a monthly basis, Eliminates the cost and the operating burden of the enterprise's own data center.
While this cloud computing approach revolutionized the way in which computing management resources were purchased and used, the market was already full of competitors. It is understood that IBM, HP and other local operators have the ability to provide users with data center services and even cloud services, Verizon realized that in order to gain a foothold in the emerging market area of cloud computing, it is necessary to innovate the already formed service model.
"Cloud computing is the third wave of the digital revolution, and Verizon has entered the cloud market by acquiring Terremark, but the cloud services are still in its infancy," Lowell Macadam, Verizon's wireless chief executive, said publicly at the 2013 CES at the beginning of the year. Machines (Machine-to-machine) are largely an idea. "However, Will Macadam is confident about the future of technology, predicting that tablets will surpass traditional PCs this year and that by 2015, 10% of the digital world will be hosted by cloud computing and 30 billion items will be connected via the Internet by 2020."
It is reported that Verizon will buy it and cloud computing services company Terremark CSM at a price of $19 per share. After the acquisition, Terremark will operate as a Verizon subsidiary, a key part of Verizon's cloud computing strategy, helping Verizon achieve its goal of providing enterprise intelligence and collaboration tools to its customers at any time, anywhere, and through any device.
BT: Implement custom Cloud solution for vertical market
Although cloud computing has begun to hit the ground in the world since 2012, cloud computing still faces some problems, notably the fact that people are focusing too much on cloud computing technology itself, ignoring the actual needs of users, so that some businesses lack market selling points.
"In fact, cloud computing is a new technology, but to pull customer demand and attract users, cloud service providers cannot stay at the technical level but should jump out of the IaaS," said Kevin Taylor, president of the Asia-Pacific, Middle East and Africa region, global logistics. PaaS, SaaS, and the concept of public cloud, private cloud and hybrid cloud, discuss and argue with the user's perspective, develop cloud computing technology, and introduce differentiated solutions for different users. ”
Kevin Taylor says these cloud services may not deliberately highlight technological innovations, but users can understand them and are more intent to use them. It is reported that, with the help of rich network and IT infrastructure, BT has been exerting its cloud computing field in recent years.
It is worth mentioning that BT attaches great importance to the layout of the vertical area.
For example, BT has launched a cloud computing program for the financial, securities, logistics, and pharmaceuticals sectors. Among them, in logistics, BT has launched a cloud-based, mobile-trace supply-chain solution that can single and accurately view complex supply chain views almost in real time, enabling customers to recognize where modifications are made, thereby increasing customer operational efficiencies and helping companies better manage increasingly complex global supply chains.
Currently, BT Trace has been tested and tested by TNT Express, one of the world's largest express companies, with a 17% increase in operational efficiency and a 16% increase in customer satisfaction.