How the Web site addresses content source issues

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In the current Internet is full of mass content, many of us in the site to do content before the user completely do not think of the experience and feelings, will not be positioned in a user's perspective to consider, think if I was a user I would like to see what kind of content, but a just to pursue keyword ranking and advertising, Wantonly into the article to add ads, keywords, links and so on, these content lets the user browse up very disgusted, often many users again enters the website to read the content the time once but appears these things the user's reading experience immediately drops to the lowest point, most users will directly turn off the window to leave, directly causes the website jumps out rate the straight up.

For these content cheating Baidu also pay more and more attention to this piece, May 17, 2013, Baidu's pomegranate algorithm online, focus on combating the Internet low quality content, pomegranate algorithm on the line, contains a lot of impact on the user browsing experience of the window and advertising site many have been severely punished, especially many medical sites, Some have been plucked by Baidu hair, in response to the Baidu Pomegranate algorithm surprise attack, a lot of webmaster and network editors do not know how to do content, the previous set of content to do the method seems to have been very dangerous, then in this period of time we how to solve the problem of our site content source? Here are some things to share with you:

Do content when we can not in order to include content and do not want to add ads or control keywords to do content, we need to know that our content is for users to see, we need to meet the needs of users to retain the content of users.

One, for the industry using Baidu Drop-down box search and Baidu related search to mining user needs

We have their own industry keywords in Baidu Search, to observe the Baidu Drop-down box and related search words, these words are the recent period of time in our industry, the user search for a higher number of words, which also reflects the needs of our industry users, for example, I do the crane industry, I search the crane appeared Baidu dropdown box and related search content as shown below.

Dropdown box

Related Search

I passed a few weeks to Baidu dropdown box and related search keyword tracking can be found in the word crane the user is very obvious two requirements is the crane video and Crane Pictures.

Second, to the needs of the excavation to do content

We need to be based on the user needs we dug out to the content of our site layout, such as I do the crane industry I tracked the user to the cable car video and Crane Pictures for a long period of time, so I will do for these two pieces of content, for the crane video, Find someone to shoot three of their own crane products lifting the demo high-definition video and uploading Youku, then put the video of Youku to their own website, at the same time in the video plus text description, the homepage of the site to the crane video a section on the video screenshot, while using the wheel map to guide users to click into the video.

Home Crane Video Section

Wheel Show Guide User clicks

For the picture of the crane, first in the main location of the home page Crane pictures of the plate, place six thumbnail products, product thumbnails to be a little more clear, for the home page to place product pictures need to be explained, many enterprise station webmaster like to make the picture rolling, so the user clicks on the choice is very difficult, Home placement of our main products or hot products placed four to six can be.

Home Crane Pictures

Layout the first two digits of the navigation

Third, the website do not blindly update

Many enterprise station Webmaster, every day to update and update constantly update, fear that they do not update by others, or not more you go to see their updated content, nothing more than the enterprise news and users do not care about technical articles, these content for users is useless, and many are directly copied on the network content, Webmaster before doing need to think about, users come to our site is to look at products we update the company news to users is worthless, the user of worthless things search engine will also think is bad content.

Web site can not be blindly updated, first of all we have to consider the location of our site, if we are a large information class site, users need the latest information, pictures, videos, etc., then we have to timely update the user needs of those information, Users will not come to your site if the information on your site is not up-to-date and lacks scarcity and creativity. Second, if we are a small and medium sized business station selling products, we need to analyze the needs of users, if users need pictures and video, we do this, such as my car industry, need is the picture and video, I also updated a lot about the crane knowledge, and then the site was down right once, I analyze the hot try to see the knowledge of these cranes and no user clicks, my continuous update will only harm the site, I have not updated these content. If we analyze the industry users of our products related to the needs of the technology, then we update some products and technical aspects of the content is reasonable high-quality.

Summary: Many webmaster in accordance with the old methods to mass production of content is obviously not, search engines pay more attention to the content of the user experience, so we do content when we must consider the user, in the retention of users on the basis of the site can be long-term development.

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In the current Internet is full of mass content, many of us in the site to do content before the user completely do not think of the experience and feelings, will not be positioned in a user's perspective to consider, think if I was a user I would like to see what kind of content, but a just to pursue keyword ranking and advertising, Wantonly into the article to add ads, keywords, links and so on, these content lets the user browse up very disgusted, often many users again enters the website to read the content the time once but appears these things the user's reading experience immediately drops to the lowest point, most users will directly turn off the window to leave, directly causes the website jumps out rate the straight up.

For these content cheating Baidu also pay more and more attention to this piece, May 17, 2013, Baidu's pomegranate algorithm online, focus on combating the Internet low quality content, pomegranate algorithm on the line, contains a lot of impact on the user browsing experience of the window and advertising site many have been severely punished, especially many medical sites, Some have been plucked by Baidu hair, in response to the Baidu Pomegranate algorithm surprise attack, a lot of webmaster and network editors do not know how to do content, the previous set of content to do the method seems to have been very dangerous, then in this period of time we how to solve the problem of our site content source? Here are some things to share with you:

Do content when we can not in order to include content and do not want to add ads or control keywords to do content, we need to know that our content is for users to see, we need to meet the needs of users to retain the content of users.

One, for the industry using Baidu Drop-down box search and Baidu related search to mining user needs

We have their own industry keywords in Baidu Search, to observe the Baidu Drop-down box and related search words, these words are the recent period of time in our industry, the user search for a higher number of words, which also reflects the needs of our industry users, for example, I do the crane industry, I search the crane appeared Baidu dropdown box and related search content as shown below.

Dropdown box

Related Search

I passed a few weeks to Baidu dropdown box and related search keyword tracking can be found in the word crane the user is very obvious two requirements is the crane video and Crane Pictures.

Second, to the needs of the excavation to do content

We need to be based on the user needs we dug out to the content of our site layout, such as I do the crane industry I tracked the user to the cable car video and Crane Pictures for a long period of time, so I will do for these two pieces of content, for the crane video, Find someone to shoot three of their own crane products lifting the demo high-definition video and uploading Youku, then put the video of Youku to their own website, at the same time in the video plus text description, the homepage of the site to the crane video a section on the video screenshot, while using the wheel map to guide users to click into the video.

Home Crane Video Section

Wheel Show Guide User clicks

For the picture of the crane, first in the main location of the home page Crane pictures of the plate, place six thumbnail products, product thumbnails to be a little more clear, for the home page to place product pictures need to be explained, many enterprise station webmaster like to make the picture rolling, so the user clicks on the choice is very difficult, Home placement of our main products or hot products placed four to six can be.

Home Crane Pictures

Layout the first two digits of the navigation

Third, the website do not blindly update

Many enterprise station Webmaster, every day to update and update constantly update, fear that they do not update by others, or not more you go to see their updated content, nothing more than the enterprise news and users do not care about technical articles, these content for users is useless, and many are directly copied on the network content, Webmaster before doing need to think about, users come to our site is to look at products we update the company news to users is worthless, the user of worthless things search engine will also think is bad content.

Web site can not be blindly updated, first of all we have to consider the location of our site, if we are a large information class site, users need the latest information, pictures, videos, etc., then we have to timely update the user needs of those information, Users will not come to your site if the information on your site is not up-to-date and lacks scarcity and creativity. Second, if we are a small and medium sized business station selling products, we need to analyze the needs of users, if users need pictures and video, we do this, such as my car industry, need is the picture and video, I also updated a lot about the crane knowledge, and then the site was down right once, I analyze the hot try to see the knowledge of these cranes and no user clicks, my continuous update will only harm the site, I have not updated these content. If we analyze the industry users of our products related to the needs of the technology, then we update some products and technical aspects of the content is reasonable high-quality.

Summary: Many webmaster in accordance with the old methods to mass production of content is obviously not, search engines pay more attention to the content of the user experience, so we do content when we must consider the user, in the retention of users on the basis of the site can be long-term development.

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