How the weight of the site is dispersed and how to focus the weight

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The weight of a website usually refers to a comprehensive evaluation of a website by a search engine. It's like the evaluation of a friend or colleague there are good and bad, evaluation has high and low, if you need a friend to help, you give your friend's comprehensive evaluation, will ultimately let you judge who to help, search engine is different from people, not like people to make a rational analysis of one thing, Search engine More is the need for data, through the high and low data comparison, the site or search results to make corresponding processing, this comprehensive data is commonly known as the weight of the site.

Google is doing a great job on the site, one of the most typical is the PR value of Google, we can provide through Google PR value query interface, you can clearly see the PR value of a website size, in Google's search results ranking, the size of the PR determines the ranking of the successively ( Note: PR is only a factor in the ranking of Google search results, of course, each search engine to give the site weight of the standard is not the same, but there are several points are the same:

1, domain name suffix

The weight of government and education is higher than the universal suffix domain name. com. cn

2, the speed of access

Fast, fluent site is more than the slow speed of the site weight of the high

3. External chain Resources

The quantity of the chain and the quality of the chain, the quality of the outside chain of the same situation, the number of more weights a little higher; the same number of external chain, the higher the weight of a higher point; of course, we still support the use of high quality outside the chain.

4. Content Quality

The quality of the content determines everything, Goole update its panda algorithm many times, but also the importance of full formal content quality, in the era of information flooding, valuable information becomes a very important basis for search engine sort result

5. Time of information release

The most recently released information has a higher weighting.

6, the site to give the impression of search engines

Search engine is a memory function, many friends of the site for large-scale, frequent changes, will lead to the site is down the right, by K, this is based on the search engine memory function, to search engine a good impression is also one of the factors of high weight.

Baidu gives a website weight is inseparable from these six points, perhaps a friend will ask, how do you know? Do you know Baidu's algorithm? I can only say that Baidu's ultimate goal is to serve the vast number of netizens.

Continue to share with you how through the site's structure, layout, keywords to improve the weight of the site, through the weight to get a higher ranking, first we need to understand how the weight is dispersed:

1, the title set unreasonable

1.1, title is too long and involved in irrelevant content

Such as: Daegu Athletics World Championships Robles to Liu Xiang public apology _AA News: Focus on social facts, latest events, international turmoil of professional website

For: Daegu, the World World Championships, Roberts made a public apology to Liu Xiang _aa News Network

1.2, the position of the keyword should be better than before

The key words are: Robles Liu Xiang

The title: Robles apologized to Liu Xiang da Qiu Athletics World Championship _AA News Network

Key words: DA Qiu Athletics World Championships

The title: The Great Qiu Athletics World Championships Robles to Liu Xiang public apology _AA News Network

1.3, the key words in the title of the best appear two times

2, page content

Here mainly refers to the main content of an article is sports news, and the whole page style is to do the financial, such a page for people and search engines are very unprofessional, so that the search engine is not good, resulting in the weight of the site is not high or reduced weight.

3, the use of HTML tags unreasonable

HTML Many friends understand, to the content of the keyword bold, use italic, use underline, you can increase the weight of the part.

Also dispersed page weight factors and, this is our common three points, when we know how the weight of the page is dispersed, how to focus on the weight of the problem we have to consider, in fact, centralized weight is very simple to avoid the weight is dispersed and increase the weight, The above analysis of how the weight is dispersed when I also said with the added weight of the method, remove the above methods, there is the construction of the chain, but today and everyone to share the station how to increase the weight of the method.

We do SEO know, we are not SEO and seo, if we are the flow and conversion rate, the white point is the benefits, here are tips, high weights and not necessarily have high flow, also does not mean that there is a high conversion rate, but the weight of the site must affect the site's traffic and conversion rate, I will continue to share this issue with you in the near future.

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