How to analyze the competition of keywords and keywords

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How to analyze long tail keywords

Keyword popularity

Keyword attraction is the first element of popularity, a keyword is used by customers more, the more popular keyword. Above has introduced the Baidu Index, it is for Baidu search engine can come out results. When you use the Baidu Index and Google Trends, you can add a list of keyword popularity to the form you set up, and you'll be able to check the keywords from your competitor's website and add the data results to the list:

Keyword Competition

Understanding the popularity of keywords is only the beginning, the key is to know how to face the market competition: if there are tens of thousands of sites and you want to optimize the key words, then want to exceed them, will pay a considerable amount of human, material and financial resources, it is recommended not to choose those keywords. Like the eye cream example above, such keywords, even if optimized, may not be able to achieve the results you want.

To determine the competitiveness of a keyword, you can analyze it from the following points:

1. See Keyword search results (SERP) number

Respectively in Baidu and Google's box to enter the need to optimize the keyword, to see how much the search engine returned the number of results. If more than 50 million, indicating that the keyword has a certain degree of difficulty, if under 2 million, it is not difficult to explain the keyword, in a very short period of time can be optimized to search engine home. Search engine returns the number of results and keyword competition compared to the following:

Search results are less than 2 million: less competitive. As long as the site to do some simple optimization can be optimized to search engine home page.

Search results 2 million ~ 5 million: moderate to small. Such keywords in the site to do some simple optimization, and then a little more external links can be optimized to search the bow I engine home.

Search results 5 million ~ 20 million: Medium. Such keywords on the site's structure, article and link structure a little bit of demand, and webmaster to the site to be constantly updated.

Search results 20 million ~ 50 million: belong to the middle, such a keyword should be said to have a certain degree of difficulty. For such keywords, the quality of the site itself, the content of the article, the external links to the site should have a great demand, the specific requirements will be explained in the following chapters step-by-step.

Search results above 50 million: high difficulty words. Such keywords require the site to be constantly updated, and the article is the best original article, the need for a large number of high-quality external links to the site. and keyword optimization to the first page of the time will be slightly longer, most need about six months, very individual hot keyword time will be longer.

For example, "eye cream" The keyword Google returned 49 600 000, "affordable Herbal eye Cream" This keyword returned to 3 700 000, the initial view of the "Eye cream" keyword competition intensity than "affordable herbal eye cream."

Introduce a skill: according to the page title contains the destination keyword the number of pages to determine the keyword competitive strength, the more the return result is more intensity. Query syntax: [intitle: Destination keywords. For example, [intitle: Eye Cream, Baidu returns the number of results is 2 530 000, and the direct use of keyword search the number of differences is far. But it's not just a factor that gives you a sense of how competitive the keyword is, the data is just a reference, and the data has a misguided s-inch. In practice, it may be found that there are a lot of differences between the search results and competition degree. For example, "personal webmaster" Baidu returned results 2.9 million, "China personal webmaster Net" Baidu returned a result of 5.51 million. In this case, the number of serp from the point of view is not very accurate, the return of the number of the results of a large amount of water, need to undergo a comprehensive assessment of the difficulty of the key words to conclude.

See keyword Results page whether there are stations, famous station, Baidu product station

If a keyword in the search engine home in the first few stations are all QQ, Sina, NetEase and other stations, or is the industry station, or Baidu's product site, such as Baidu know, Baidu Pictures, Baidu News stations, this keyword is also a certain degree of difficulty in competition. The weight of these sites is very high, even if it is a column page or a page of the weight is very high, its content is rich, the chain is abundant, for just on the new station on the line, in a short period of time difficult to surpass, also need to carefully optimize a period of time to rank to the home But as long as the new station weights up, there is still a lot of hope beyond these sites. After all, the site is to use the main domain name in doing optimization, and these sites are using a two domain name or even a page in doing optimization.

Look at the number of keyword search

Query keyword search times can use Baidu Index, this data still has a certain reference value, the number of searches, the greater the value of this keyword, theoretically shows that the keyword competition is large, more difficult to optimize. But some keywords are the opposite, the search volume is very large, but the competition is very low, optimization of the people very few, if a company encountered such a keyword, that would be better.

Can distinguish the following numerical range (with Baidu Index as the basis for reference):

The number of searches is less than 100: it is less competitive.

Number of searches 100-500: belong to medium small.

Number of searches 500-1000: Medium.

Number of searches 1000 ~ 5000: Medium biased.

Search more than 5000: belong to the high difficulty word.

Judge a keyword competition degree, must according to above 3 points synthesis to decide. Most people judge the keyword competition is first in Baidu to check the keyword, look at the search results of this keyword is how much, and then watch the top several sites are what kind of site, if most of the site is to use the main domain name to optimize, analysis of the number of these sites, the number of chain, domain name registration time and other factors; Finally in Baidu Index to check the keyword Baidu index. After all 3 work is done, according to the situation of their own website, decide whether to optimize the keyword, that is to say, the difficulty of the key words naturally know.

Know how to query the keyword competition, in the keyword list, and then add a column, called the keyword competition, will all the keywords all query again, and the results filled in the list, the article content by the Nanchang Peng Yuan Computer Training School (jxjsjpx.com) for you to provide.