How to carry out effective network marketing for small and medium tourism websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to carry out effective network marketing for small and medium tourism websites

At present, the vast majority of tourism suppliers and distributors have established their own website, but limited to funds, technology, personnel and other constraints, the site's Access volume and transaction volume has been slow to improve, the site's operation has long been difficult to follow.
In the face of complex online marketing methods (keyword search, strategic links, banner ads, vertical search, community marketing, etc.), how can traditional tourism use limited capital to enhance the ROI of online marketing in order to enhance its core competitiveness?

           for small and medium tourism distributors how to conduct effective online marketing This topic of wide concern, small Kee invited domestic well-known and strong new generation of tourism sites For your insightful analysis:
 
         1. What is the purpose of Internet marketing? How to judge the effect of network marketing? The purpose of
           Network Marketing can be summarized as follows two:
     　　     allows businesses to get business opportunities and potential customers through the Web site
         to complete online or offline transactions with potential customers
         To sum up, the goal of network marketing is to make the network become an important channel for enterprises to develop new customers and increase sales. Let the network for enterprises to produce direct economic benefits, especially now the speed of network development is so alarming.
           How is the effectiveness of network marketing judged?
           The overall effect of network marketing is generated by the comprehensive effect of various methods, the overall effect, whether or not to achieve the goal of network marketing plan, In addition to the evaluation of a variety of specific methods, it is necessary to test the effectiveness of the network marketing through comprehensive evaluation. The comprehensive evaluation of network marketing effect is a summary of the network marketing activities in a period, and also the basis of the next stage of network marketing strategy, at the same time, through the analysis of Web site access statistics, can also provide a lot of information to enhance the effectiveness of network marketing. Take the tourism industry, assessment can be from the site traffic, effective membership registration, product focus, product sales, long-term brand effects and so on.

         2. How to establish an effective online marketing strategy for small and medium sized tourism enterprises?
          as the saying goes: The surgery industry has specialized, line out the champion, the tourism industry website is springing up now, everywhere is. But from the model and service to see the repetition rate is too high, and has its own characteristics and expertise is not much, in this fierce competition in the Red Sea, how to make their own a piece of the sky? This is a question from the heart of most travel websites. The answer is only one, out of the difference, out of their advantages. Out of their own features. Take the amorous feelings holiday travel net (www.51756.com), the website is a local travel agency website, but is not only the travel agency website, first this station is the Landing Resources Foundation builds. All over the Sichuan Scenic area of cooperation hotels, independent Sichuan Tourism Operation Center, team, tour guides, and strong financial support. None of these resources need to be collected and available for free. The land, the root, can blossom fruit. Another example of the Golden Century Network (www.jsj.com.cn), the company is the travel booking service industry in the old word generation, the establishment of years than Ctrip and elong are long, but with Ctrip and elong of the late rise, occupy the tourism reservation market, the golden century to see to still in the brigade Travel booking business is difficult to find a way out, as they actively adjust their ideas to high-end people's surrounding life service club. Now in addition to the traditional hotel and ticket booking, but also actively explore the golf, car rescue, auto insurance, airport VIP Hall and so on high-end services. So as to create the conditions for their steady development. And the ticket world    www.pwtx.com focus on ticketing, they do in this line is very fine, their fares have advantages, simple booking process, the first contact with the network can be a single person, e tour of China      Www.elhx.com domestic first based on the Tourist Attractions Service network, is committed to building China's first professional tourist attractions service Network! Should be the details of the positioning, plus the rich attractions, so that the station in the domestic leading, so comprehensive said, online marketing is heavy in a fine, but also in a biased.

           3. How do I increase the number of visits and transactions? How to improve the conversion rate? 　　How to increase the number of visits and volume of Web sites?
            website can not do a good job, but also pay attention to optimization, the following tips for your site is very useful:
            A, to do the most valuable content: This will be a good location for the site, no value content, is no one to patronize your site, Do travel is so, not uniform reprint raiders, routes, information ah what, to highlight their own characteristics, strengthen their own service level.
            II, as far as possible with a complex table structure: can be used to make the least use of the form as little as possible, so that the search engine like , like http://site.eu169.com, you can go to look at their web page source code, very simple, but in the main tourist site has a great impact.
            III, leveraging meta: Write your site's most realistic keywords into meta entries, Search Bots Search your site by first checking Meta keywords and then adding those keywords to the database. So using a good meta tag will increase your chances of being searched in search engines.
            Four, often updated: a long time does not update the site, no one will like, so, at any time to change the content of the site, Even if only change a picture, it is best to choose automatically generated HTML Web site system, such as: www.eu169.com, do the station to generate a regular Total station HTML page will be beneficial.
            V, remove unnecessary JS code: Some special effects if not necessary, try to cancel, so that the Web page becomes lightweight, fast open Web site netizens are favorite.
            VI, note the use of tags: some important words can use the tag, bold text, add black, to the search engine function. I have used blog to do experiments, blog article title bold, increase, add color. After a few days to see the effect, found that the key words in the article ranked very close to the front, and even some reprinted articles ranked more than the source article.

           Promotion strategy: If your optimization strategy is done, now it is time to publicize this link.
           Many people in the forum to advertise the webmaster very disgusted, that only honest do the site content is the root, everyone, You are wrong, the content of the website is of course important, but after doing the content, publicity has become the key to success or failure, positive webmaster have preach the spirit of the Taoist, every person on the promotion of their own website, in the forum hair ad is not uncommon, even the more than 40-year-old gates will seize every opportunity to talk about his windows, World Car Sales champion see people on the card, go where to where, not to mention we are small webmaster? Want to make their website become household name, must publicize, propaganda, again propaganda!
          A, the fastest way to get traffic this is the first after the site is done, is also a commonplace thing, traffic is the site's blood, Web site After the most headache is the moderator China traffic problem, how to quickly obtain traffic? Lao Kee believes that the initial stage of construction, publicity is very troublesome, the most direct way is to buy window, the effect of the window is the most direct, the fastest, the flow is coming, you can find someone to exchange pop-up, or to some of the Alliance to buy a window, such as the Alliance or the league window, search Regiment once in the Chinaz forum to see a window on the king of the ad post Son, then spent 100 yuan in their place to buy 20,000 traffic pop-up website, at that time every day can come one thousand or two thousand IP, and then changed to play the United States through the MMS, registration is good, visible pop-up effect is good, better than click, now Search Regiment have become a regular window king.
          B, login search engine Maybe you've heard that you can use software to log in to thousands of search engines at a time, don't believe such nonsense! I suggest you log in manually, this is the most reliable, if you are afraid of trouble, you can write a good template in Notepad, such as the site name, URL, keyword and other information, and then paste it all, like Baidu, Google such a simpler, only submit a URL on it, where to find the search engine login entrance? To provide you with a "search engine login Entry encyclopedia": HTTP://WWW.BJWZC.NET/YXWK_NEWS.PHP?TYPES=C4CA4238A0B923820DCC509a6f75849b&id=1488 If you really do that, you will find that the traffic on the site is increasing every day.
           C, Friendship Connection exchange The effect of this exchange does not seem to be good, but still worth recommending, after all, is the traditional method, As far as possible to do picture exchange, more powerful than the moderator Chinese text, but to pay attention to: a certain demand and the other side of the home eye-catching position to exchange, can not let the other side of their connection on the inside page, this is not a publicity effect. In particular, tourism site, with a view, each travel site in the link objects are in general very similar, too many duplicate links, cross link effect is not very good.
            D, in the forum propaganda skills in the forum propaganda is very important, a good post, often a stone stirred thousand layers of waves, It's possible to get thousands of views in just a few days. But directly in the forum to send ads easily deleted, how to do? Search Regiment teach you a skill: in the forum post do not send ads, to send some people love to see, real posts, that how to publicize? The forums now support signatures, and you write your propaganda into your signature file, signature font to enlarge, Garon, bold display, and then do a picture up as the avatar, so you can swagger to the irrigation of each post your signature files and pictures are displayed once, the effect is much stronger than direct advertising.              
            E, QQ mass information to use mass Software Publishing site information, and sometimes receive good results. A successful mailing list can attract a fixed number of customers and should not be overlooked.
           F, mass mailing through spam propaganda, cheap, if the mail is beautifully written and concise, the effect is very good, however, This is the next policy, generally not easy to use, and now the various messaging system to enhance the defense capabilities, mass mail is far from easy before, do not know the consequences of spam laws after the outcome will be. If you have good writing skills, you can write articles to promote, a good article can affect thousands of people.

          4. How to analyze online user behavior? How to improve the user experience online? What are the effective means?

           online customers are divided into new clients and repeat customers, from the behavior of the main divided into information inquiries, product requirements. From these two main bodies we can do some useful articles,       
            first of all to analyze what attracted the arrival of new customers, what is to allow customers to visit the site, for background statistics can be a more detailed view of the website to customer browsing details, find out the source of traffic, see from the search engine or commercial advertising. We can draw a conclusion, as far as it is good, to create some attractions. For instance, search network (www.sotuan.com) This brings together a large number of travel agencies, for customers who need to travel, to find the right travel agent is very urgent, people on the Internet search or browse the Web site is very able to be the content of the station and services attracted, as well as the travel through train   www.17167.com   This is a building of tourism agencies (travel agents, hotels, dealers, etc.) and the exchange of communication between the interactive platform, travellers can not only directly in the online inquiries and detailed travel information, ordering products, but also direct contact with the tourist agencies, Because of the rich service information and friendly interface so many friends linger, the proportion of guests back is very high.
          Second, we can also classify the guests from the behavior, if the guest is running the consultation on the website to come, from the shallow said the website got the visitor's click traffic, From a distance, because the rich information, may stimulate the customer's purchase demand, such guests are our potential customers. carping。 How to improve the user's online experience? This requires the site from the user's perspective to think, to give users the most convenient, most practical, the most reliable service as the benchmark. This specific to each site is also different, such as the Golden Century Network (www.jsj.com.cn), mainly to provide travel booking services. On this site guests are very convenient for their own needs of hotels, ticket inquiries and reservations, the hotel from the query to the submission of success requires 4 steps to complete, no step on the page there are obvious text prompts to guide the guests to the following steps smoothly, in the next single success within 15 minutes to receive our confirmation message, Guests will be able to safely go to the hotel or boarding.

This event by the Travel Webmaster Association members of the collective discussion summary, active participants are:
Search Group Travel network www.sotuan.com
E travel World    www.eu169.com 
Style holiday Travel network   Www.51756.com
Ticket World    www.pwtx.com  
E-View Huaxia      www.elhx.com   
Travel through train    www.17167.com  
Golden Century network   www.jsj.com.cn  
Zhangjiajie Travel   www.zjjbar.com 
Tour    www.youiyou.net