How to deal with the phenomenon of unfair competition between small and medium websites

Source: Internet
Author: User

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Before the content of the article, first explained three concepts, respectively, small and medium web site owners, grassroots network practitioners, and unfair competition. The so-called small and medium site owners, refers to those personal webmaster or small and medium-sized Internet company builders, managers or practitioners, the so-called grassroots network practitioners, are those who do not build their own websites, but have a certain site construction, promotion or optimization of skills, and in various industries to work for others groups. The so-called unfair competition, this article refers to the small and medium web site owners and grassroots network practitioners before the existence of such as malicious attacks on other people's website, malicious click on the competitor's bid ads, the use of black hat means to influence the search rankings of competitors and so on. Of course, not everyone belonging to this category will have unfair competition behavior, and not every unfair competition behavior of the initiator will eventually succeed, but the existence of this phenomenon does make a lot of webmaster groups are quite disturbed. This article is the main content of the small and medium-sized Web site and grassroots network practitioners in the cause of unfair competition, concrete performance and how to prevent.

Like the 3Q war between the internet giants of the dispute, the entire Internet market has never been quiet, a variety of contentious disputes, the lawsuit is also playing non-stop. Those pious internet bosses still for their own private attack each other, hit the mouth of a fire, and not to mention the "pouted butt pick Steel Coins" small and medium Web site owners are led to suppress the encouragement of grassroots network practitioners?! Every area of resources are not said to be a continuous, are scarce, even if this law does not exist, resources are unlimited, but also have the acquisition of resources to seize the speed of the difference, then the slow access to resources that group if there are some bad moral tendencies, It is possible to take steps to attack the resource-fast population. So, ultimately, it is a matter of interest. For example, for example, everyone is selling a profitable product through the website, and whoever sells more will earn more. And who in search engine rankings in front, who sold more, so malicious click on the auction ads, or the use of black hat means to influence the ranking of the competitor's behavior appeared.

This article summarizes the three most common ways of unfair competition, namely attacking competitors ' websites, malicious clicks on rival ads, and using black hat to influence competitors ' rankings. The first means, needless to say, is basically being a hacker or asking a hacker to get rid of a competitor's website. This kind of words, if your protection is good, basically can resist, of course, if your competitor strong, then there is no way. The second means, if you and competitors have to do on the search engine advertising, to launch their own people around or use the software click to consume the competitor's advertising fees, although the search engine auction system has a certain degree of anti-cheating function, but in fact, If a competitor launches his 100 friends to click on your bidding every day, your bid is 10 yuan a click, then the day will be able to consume your 1000 yuan advertising fees. For the deep pockets of the industry, this may not be anything, but for small and medium-sized site owners, this is a big number. The third is the use of black hat means to affect the ranking of competitors, because this is even worse, this article is no longer introduced, but the mature search engine generally will not be deceived, the next paragraph will also talk about compliance with preventive measures, so we do not have to worry too much.

After introducing the causes and common forms of unfair competition between the small and medium Web site owners and the grassroots network practitioners, it is necessary to say how we should prevent these unfair competition from competitors. First of all, how to prevent the site is attacked, under normal circumstances, the competitor's attack ability and your industry has a lot of relationship, the industry is larger, the more experts to enter, then the ability to attack is generally greater, but you can enter an industry, prove that the cost of this industry is you can afford to start, Good protection for your site's source programs and servers should also be a point of importance and investment. In general, if you are using a virtual host, your service Chamber of Commerce to provide you with the basic ability to attack, if you are using a VPS or server, then you need to do some safety precautions, of course, your service provider or custodian will also do a certain protection for you, so this aspect does not have too much worry. As for malicious clicks your advertisement, you may take the method to have: The area launches, the time period launches, chooses the long tail keyword, prohibits some IP segment advertisement display and so on the way to protect. The third form of malicious competition is that opponents use the black Hat method to influence your site's search rankings, of course, mature search engines will not be deceived, but if competitors use the site for a short period of time to increase the number of spam links, your site may still be punished. What we have to do is to constantly improve the weight of their own website, because only the higher the weight, the likelihood of being framed by an opponent is smaller.

Above is the reason, the concrete performance and how to prevent the unfair competition in the middle and small web site and the grassroots network practitioners introduced in this article. Here, the author also calls for fair and just competition, only to do the development of ethical and orderly competition, your industry can be more harmonious development, we rub to get more benefits. The above is the entire content of this article, if there is a poor place, but also hope to forgive!http://sjz.zhcoo.com original works, reproduced please specify!

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