How to develop new customers in foreign Trade enterprise website

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The financial crisis has affected the whole world, but also affected China's numerous foreign trade enterprises, facing the financial crisis, foreign trade enterprises can not sit still, should take the initiative to find new opportunities, but how to attack it? At present, the impact on foreign trade enterprises is mainly the old customers to reduce the volume of orders. In the face of this situation? Foreign trade enterprises must quickly develop new customers and increase the number of new customers. But how to develop new customers? You may think of using business-to-business websites such as Alibaba, but this is a smart choice.

As I mentioned in my previous article, foreigners do not have the habit of business-to-business web search business, as the boss of Business-to-business, Alibaba's poor foreign traffic, Alibaba's English flow accounted for only 12% of its total flow, and Alibaba only English traffic, or rely on Google and Yahoo, the two search engines brought. And Alibaba inside the competitor is too many, so Alibaba's network marketing effect is very limited. Recently, Alibaba's foreign trade in the crazy price reduction, if it really has effect, he is not necessary to reduce prices, because for foreign trade enterprises, the network to promote investment is not a price problem, but cost-effective, as long as cost-effective, spend more money, they are very very happy. But if it's not worth it, it's less, and they're 100 unhappy. So Alibaba despite the price reduction, but for many foreign trade enterprises, still not cost-effective.

Do not do foreign trade through these business-to-business, then how to quickly get new customers? Alibaba only the slightest bit of English traffic is through Google and Yahoo, the two search engines brought, and then the high price monopoly to do foreign trade enterprises. So, do foreign trade enterprises, why not directly through Google and Yahoo these two search engines to bring their customers? So, the choice of Google, Yahoo, live these three English search engine is the best choice.

How to use these three search engines directly to promote overseas?

1, through the SEO technology for free in search engines to obtain a large number of customers

The search engine for their own site algorithm, to optimize the adjustment, so that their own site in these several search engine natural rankings, get a better ranking. For example, you enter in Google English: bus maker this keyword, I am a super simple site www.busmaker.com on the first page. You input English keywords, google research my english Google study Community www.googleresearch.com also in the top positions.

SEO This technology is not difficult, ordinary people one day teach can grasp the know-how. I used to write a tutorial, because this text is limited, it is not possible to send all directly, if you want to get this tutorial, please email to: 1@tongwang.net

SEO benefits are almost without cost. Once you get a better ranking, you don't have to spend a penny, customers are constantly looking for the door. However, the English site to obtain a better SEO effect, at least 3 months or more time. If you think the time is too long, you can also consider the following immediate approach.

2, directly in Google, Yahoo, live launch keyword ads

You do not think in these several search engines direct advertising is very difficult, but also to find what agents, in fact, very simple, many domestic bring also is to rely on the trick you do not know how to make money, such as telling you to open a fee of thousands of yuan, or package years how much money, you mustn't believe

The real situation is that the foundation is very, very low. Their opening fees are very low, as follows:

Google:http://adwords.google.com

5 USD or 50 RMB account opening fee, can be paid by bank card, can be paid by credit card, at least 100 RMB per time. In other words, you only need to invest 100 RMB, you can open a Adwors account to advertise.

yahoo:http://sem.smallbusiness.yahoo.com/

Yahoo Open account fee is also very cheap, credit card or PayPal payment, and open an account to give you 50 U.S. dollars advertising fees let you use first, the effect is good for you to renew your subscription.

Microsoft live:https://adcenter.microsoft.com/

Five U.S. dollars to open an account, credit card payment, get a coupon, but also open an account to send you 50 dollars advertising fees.

Their billing methods, are based on each click of the billing, the price of each click, the vast majority of keywords are a few cents to a few dollars. This billing method is currently the most popular, the cost is not high. But the skill of delivery is not good, still spend money into the water. Because his skill is too strong. But also because the skill is strong, as long as you have a little more effort, can obtain very ideal effect. I do a lot of foreign trade customers, the original AdWords total loss, so I help them to carry out AdWords ads, we follow the general summary of the past combat some of the techniques to modify the advertising settings after the return of the results, the lowest return on investment in more than 300%.

Although my company's series of Web site SEO effect is very good, but I personally think, as long as the cost, advertising is to be reasonable, so the past two years, I in Google, as well as English Yahoo, Microsoft Live also gave some of their business hundreds of thousands of advertising fees, the return is very ideal, accumulated a lot of experience. Last year, I wrote a brief "How to improve AdWords advertising rankings" to introduce some of the tips for launching AdWords ads. In the future, we will continue to share some details and techniques to reduce AdWords advertising cost and improve AdWords advertising conversion rate.