How to do a website construction plan

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For many salespeople, it's a headache to make a plan for a client. Because that requires the salesperson to make the whole process of the project work out in detail, not only should highlight the project construction focus, project implementation plan, project preparation process and later maintenance work, some need to pay attention to the details should also be annotated, and in the production of the program, but also clever to highlight the company's strength. A program contains the project name, Project introduction, implementation purposes, preliminary preparation, process arrangements, post maintenance, project cost, Contractor introduction and so on, really do down, is not a huge project, so for many salespeople, the plan is undoubtedly a more difficult thing than to find customers.

I have to do a website, because I do not understand the technology, please a few web site construction companies to provide solutions, the results provided by the program is not generalities is not the author wants, is a Word document a few words, and even spent two days, The final offer of the program is only the author of the conversation with the several points raised. I feel that such a company to do the site is not good enough to go, why? Because their program can not let the author feel that they are in the intention to communicate with the author and have really noticed the author's request. For some website construction companies, a solution for all customers is obviously impossible.

Here, I use PPT to do an education and training website construction program. Of course, the author of the initial communication with the customer, and learned that the overall requirements of the site, so that the program to do a lot easier. Here to remind you to sell, do not talk to customers a few words customers let you do the project you bury your head to do, to understand the specific requirements of customers, and in the process of doing the project, if you encounter any questions need to understand with customers, we must go to confirm with the customer clearly, do not worry will disturb the customer, on the contrary, This will increase your communication with the customer, deepen the customer's memory of you, on the other hand, will let the customer feel that you are in the heart to do what he asked you to do, and customers know that you are doing, will not blame you procrastination. Because some customers are not very understanding of the website construction process or do not know, do not know that some things do take time, you communicate with him in the process, he will know that you are doing things and understand the approximate progress, to a certain extent, to increase the customer's trust to you.

OK, let's start with the overall design of PPT. The layout of a PPT is the first impression we give to our customers. Because when you open a file, the first thing you see is it. It is like a sign of us, our entire mental outlook, if the first impression is not good, the things behind the estimated perfect also have to make a discount. So I first remind you to choose a good ppt layout. The author's layout is a sky-blue background design, very simple, on the one hand with the company's website overall tone and logo tone echoes, on the other hand, such tones and patterns more prominent the main points of the construction of modern website: concise, elegant, atmosphere. In the top left of the slide, the author put the company's logo, to just can see clearly the size, and the position of the top left not only eye-catching, and will not hinder the rest of the text to put other content, the lower right corner of the "Canton Billion Network Technology Co., Ltd. http://www.***.com" words. Set the same as the logo, to be able to see clearly but does not prevent the body content set as a prerequisite. Logo and Company Information placement is necessary, it can not only explain to the user that this document for you, and also played a certain publicity effect, so that users more easily more accurate access to your information.

PPT First page, usually does not enlarge much information, the author puts the information is "XXXX Education training Group Chinese official website Construction Plan", below simply adds the company information. The author of "XXXX Education and Training Group" set to the SmartArt format, and the font to enlarge to 44th, and the ' Chinese official website Construction Scheme ' font is set to "Microsoft Ya Black +25", the company information is set to 18th font. The author found that in the website construction, unless the authority of the site construction, usually, "Microsoft Ya Black" font is the most suitable for the user's browsing habits, will not appear very blunt also not too have personality, but with the personality of a bit similar: mellow.

The second slide, the author set up a directory, so that the entire slide structure is clear, and convenient for customers to find relevant information, the author set the column as follows:

I. Company INTRODUCTION

Ii. Project Overview

Third, the Web site design Reference program

Iv. Site Application Planning

Five, background management system Introduction

Six, SEO optimization services

Vii. after-sales service

Viii. Project Quotation

Nine, THANK you (Contact us)

Is it simple and straightforward? In the "Company Introduction" column, the author used a picture of the company's image to introduce themselves, above only a few simple characters: "Professional construction station-billion network, six years of professional services." Of course, if it's a larger project or a more demanding project, pre-communication has been a lot of projects both sides have enough knowledge, this column can be put to the end, but the general new projects and similar to the site construction of such early communication will not be very many projects, will be "Company Introduction" in front, To enable customers to first understand their own company and the strength of the next project will have a great advantage. Usually this column is set to 1~2 slide.

"Project Overview" at a glance set, usually put "Project Introduction" "Project implementation Concept" and other related information, and sometimes will add some information on the project side, in this section of the slide set generally for 2~4 Zhang, according to the size of the project to adjust, there is no more explanation.

Web Design Reference program. This is the first focus of the entire slide, and it's one of the more difficult to make in the whole project. Because in this column, requires the entire site to display the effect of expression. In general, you will put the Guide page design reference (refer to a site's Guide page style), home design reference, product display methods set reference. If the customer just tells you that he wants to refer to the construction of the site, then these columns of the page design reference will be based on your communication with the customer information obtained in combination with the company's case to organize. Usually the "description + reference URL + Reference site picture" style to place the slide, a page to refer to 3~5 a reference page is advisable, and then add the recommended structure and advantages of the description. Overall is the picture description mainly, supplemented by text description. The number of slides in this column can be set more or less, depending on the customer's specific situation.

Site Application planning. This column I placed three items: "System function Requirements Planning" "System Technology Framework" "system main functions and technical features". This paper mainly introduces the principle of each module of the system and the simple technical introduction. With the back of the "SEO Optimization Service" and "after-sales service" two items, from the background set from the original, background use, optimization services and methods, after-sales service and other aspects of the text + picture description. To allow customers to the use of the site, maintenance and follow-up management of a wide range of understanding.

"Project Quotation", early in the process of communication with customers, if the price involved, usually we will make a general quote, waiting to fully confirm the needs of customers, will be in accordance with the actual needs of customers to carry out the exact price. However, regardless of the previous and customer quotes or not, in the proposal, it is best to add a quotation, which can be detailed in each section of the charging situation plus the total price. This allows customers to understand the cost of the entire site allocation, if the price is not appropriate or different requirements to make adjustments, but also to enable customers to understand why the Web site construction companies will do such a pricing system. Therefore, it is recommended that the sales staff in the plan, do not lazy, to make a clear quote, and in order to prevent the quotation information is not noticed in the change, the author first in XLS will be a quote, and then the screenshot to the PPT, and then adjust the format.

Here, a complete PPT program is basically completed. But in some details, we should also remind you that: the entire solution, the font should be consistent, column navigation and the text of the font to be fixed, in the picture placement, the overall picture position as far as possible unified with a position, the best consistent slide background, at the end of the entire PPT, to add a slide as the end mark, here , you can add the words "Thank You to watch" "Thank You". As the saying goes, details determine success or failure, a good business success, starting from a good project construction program.

This article by the Guangzhou Odd billion network (Guangzhou website construction) http://www.studstu.com Original, reprint please indicate the source. Thank you!