How to enhance the weight of all pages of the website

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SEO in the site 7478.html "> Internal optimization has a process is very important, is how to allocate the weight of the page and dispose of some non-essential pages." Because it will profoundly affect the overall weight of the site and the future sale of the site conversion rate. Our general practice is the tree-shaped web site planning, the weight of the pages of the distribution of the way is also harmonic normal. But often because of the use of the construction station technology is not the same, to end the function, the goal is not the same, the end of the implementation of the goal is not the same, so that some of the shape of a tree-like planning to build the site, carefully study it is messy, horizontal branches vertical fork. The end of each site is not the same, so each of the necessary planning methods are applicable to any site. So it is very important to do well the allocation of the internal page weights and the disposal of non-essential pages.

First of all, the weight of the key within the page, generally speaking, a site's homepage to obtain the highest weight, external cohesion is the most. The homepage of the first level of the weight of the directory is only this on the homepage, the general article is a multi-level directory, the lowest weight is the terminal page, is the article page may be the product page.

But some of the terminal page may be a very high weight, such as the more sought-after products, high profit products, perhaps the site is the main push of new products, and then the holiday promotion of the page. These terminal pages from the home page is very far away, the weight is very low, natural in the search page engine ranking is also very ambitious. But we really need these pages to get the weights and get a higher ranking of search engines. In fact, we just put these pages unified to the homepage, perhaps in the whole station plus page cohesion, can also be in the sidebar of the page plus their cohesion, get the homepage and the weight of the whole station transmission, in order to advance the weight of these key pages, forward the sale conversion rate of the site.

We see on many shopping sites on the home page display, slide show, these products are not said by the time of the release of the recommendation, but we said above the conversion of the key pages placed in the display area. This can advance the weight of these key pages, advance the sale of the corresponding product transformation. In addition, we can also work outside the chain to increase the weight of these pages, forward ranking.

Non-essential pages do not mean that this page is not necessary, but that this page does not need these pages are not necessary to do SEO optimization.

However, these pages are often in the footer and the whole station have, and the weight is second only to the homepage, compared with the first level of directory. I have to say this is a waste of the weight of the homepage and even the entire website. We can use the method to reduce the weight of these pages to maintain the weight of key pages.

One: The use of nofollow tags, so that these pages are not looked up engine spider tracking may be passed the weight. Perhaps the direct use of JS call these page data, so that the search engine can not see.

Second: Only in the home page to keep the cohesion of these pages, the internal page is all revoked, like Hainan Learning Network

A website of course not only lists these non-essential pages, but also such as: Help information, customer Service center, shopping flow, company news, and so on. These from the SEO perspective has no effect on the page, we have to do the corresponding disposal. We SEO personnel should be on the site of the key page must know, to stand in the SEO perspective to analyze the site's page, the directory can be in the SEO perspective there is a need to enhance the weight of the site, must support key pages, control non-essential pages of the weight transfer and quantity

This article by: Hainan Learning Network http://www.qyiy.net webmaster Feeds