How to evaluate the hospital website

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After the hospital website is put into use, it enters the complicated and complex operation stage. After the operation of the hospital website for a period of time, we have to evaluate it to check whether the hospital website is running stably, whether it is safe, whether the hospital network marketing can effectively attract customers. The premise of the evaluation is to establish an evaluation index system that can fully reflect the operation of the evaluation object. This system mainly includes technical evaluation and social evaluation. Usually, there is a test operation phase before the hospital website is formally put into use. At this stage, the focus is on technical evaluations. To evaluate whether the hospital Web site system can run healthily, including the hospital website SEO search engine optimization. The technical evaluation Index of the hospital website mainly includes the following four evaluation indexes:

1, the hospital website design evaluation. Try to make the website information rich and attractive, often updated, and can provide customers with a variety of services, medical website is a magic weapon to attract users. Therefore, the design of the website is very important. The evaluation of website design includes the following aspects: (1) The site contains content should have the breadth and depth (here also related to the UE and so on, so the breadth and depth of the site needs their own control);(2) customer access to information should be adequate, convenient and timely (your hospital website article is too fragmented, A user who understands an operation needs to find multiple articles on his own several times?;( 3 Structure division should be reasonable and clear, focused, reasonable level (remember, you are not Taobao you do not use so many categories);(4) The visual image of the website should be creative, and in line with the hospital's customer base aesthetic.

2, the website operability evaluation. The simple and fast operation of the website is one of the keys to attract and retain users. In particular, first-time visitors often lack of patience, if they feel that the site's operation is not smooth or long waiting time, will lose the interest to continue browsing and login again. The operation of the site evaluation has the following aspects:

(1) Whether the site can be quickly entered (page open time, this is best controlled in 3 seconds or so);(2) The website is easy to operate (must treat the user as the Fool);(3) Whether the website can provide the effective service to the customer in time (whether the business pass is online, the website has clearly marked the hospital telephone number, etc.).

3, Technical application evaluation. The design process of the hospital website involves a lot of technical problems. Whether the application of new technology is successful is related to whether the website can run efficiently and cheaply. The evaluation Analysis includes: (1) whether the Web page design constantly adopt new technology to enhance the attractiveness and provide more service content (such as Flash animation, video, web effects, etc.);(2) The database interaction point design is reasonable, the search point is set to meet the search requirements, data entry subdivision and combination is just right.

4. Safety Evaluation of Hospital website. It is necessary for the healthy operation of the website to resist hacker attack and ensure the safe operation of the website. Some of the domestic web sites on security issues not enough attention to resist the hacker's ability to supply poor, suffered a huge economic and reputation losses. Evaluation of the contents are: (1) Hospital Online Registration/Registration of user data is safe. (2) whether the personal privacy of the customer is protected.

The hospital website is not only the hospital marketing promotion platform, but also the hospital and the Consumer Exchange window and the enterprise culture reflection, therefore, the hospital website Appraisal Another index system is including reflects the hospital website for the medical enterprise social influence social evaluation. The social evaluation mainly has the following several indicators:

1, the number of visits.

The amount of visits is the number of people who have been interviewed since the release of the hospital website. The network economy is the attention economy, attracts the user's attention is the medical enterprise profit premise.

2. Registration amount.

The amount of registration refers to the number of users who register on the hospital website. In general, the larger the number of registered websites, the greater the attractiveness of the site to users, but not absolute.

3, click Rate.

Ctr refers to the number of people visiting a hospital website during a certain period of time. Generally use the daily click rate to express. Day hits = number of people visiting a Web site/Count days

4, customer loyalty.

User loyalty refers to the number of times that the same user visits a hospital site during a certain period of time. The number of users who visit the site during that time period = the number of times the same user visited a Web site during a certain period and/or how many users visited the site during that time period

5, the actual number of visits to the site

The actual number of visitors to the site = browse times and x page clicks, this indicator reflects the user's use of the website more comprehensively than the traffic index.

6, daily average number of independent visitors

It refers to the average number of different individuals visiting a hospital website.

7. Daily average visitor traffic.

It refers to the average number of daily visits during a certain period of time. Daily average Visitor traffic = sum of daily visits during a certain period/days included in the period

8, daily per capita browsing time

It refers to the average browsing time of a person visiting a website in a single day. This indicator reflects the user's time to stay on the site, reflecting the attractiveness of the site from another perspective. Daily per capita browse time = Total daily browse time/number of visitors to the site on that day

9. Statistical analysis of service quality

The contents of the statistical analysis of service quality are: The performance of service commitment, satisfaction, existing problems and analysis, customer new service needs analysis.

The Writer: Xin World

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