How to advertise your product

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Publicity is a top priority for both businesses and shops. I remember someone asked me, what is a brand name? My answer is very simple, know a lot of people "brand" is a brand! Oh ~ This statement is certainly a certain paranoia, but carefully think about it? How many products in life can really understand? So all along with the trend, to understand what everyone knows as a brand name ... Pull far, hehe ~ or turn to the point. How should we publicize our products? That is how to let everyone know our products? That is how to make our products into brand name?

First, we will take a look at the publicity channels, and the advantages and disadvantages of these publicity channels

TV Radio: Traditional media, intuitive and strong impact and appeal. But the disadvantages are also obvious: restricted by geographical location, instantaneous transmission of passive acceptance and costly.

Newspapers and magazines: large circulation, fast transmission, information transmission, the description of strong, easy to maintain, reusable. But its effect by design, printing and other factors, often not enough impact, easy to be ignored, and also by geographical constraints, advertising costs are not cheap.

Search Engine: The coverage is wide, the information transmits quickly, the manifestation form is active, the pertinence is strong. Disadvantage: The network Long, can not avoid malicious clicks, useless garbage flow can not bring orders can also make the server on the verge of collapse ...

mail delivery, contacts, yellow Pages, e-mail, instant messaging, online advertising ...

All kinds of so, only see money into others purse, but do not know when the order can come. Does it pay back? Oh ~ Sad!

Second, how should publicity?

Speaking of which, we have to get a little farther. I am not marketing professional, and has never been related to the work, said the right people can smile, the wrong place please do not give me tomatoes plus eggs hehe. Here are just a few suggestions (a layman, after all):

1, the establishment of a functional integrity and can reflect the company's image (at least not to damage the company's image, right?) Website. The annual cost is usually between 1000-5000 yuan.

2, often update your website content.

3, if you know to try to seo it (do not know Baidu a bit), if you do not understand, hehe ~ or find someone to carry out the ~ haha.

4, wait!

Three, this really can bring orders?

Here you need to update the brains of most bosses, you should not think that you have a website (this site features perfect and can reflect your company's image) on the OK! The establishment of the website, just march the first step, just like you originally set up your company! But others don't know. So you have used newspapers and magazines, television stations and other traditional media to promote your company. The site is the same, you have a website, others do not know. So you want to advertise, but publicity may not have to do promotion (cost is inherently expensive, plus malicious click). What should I do? The newspapers, magazines, radio and television?...... So, do also do the website?

SEO translation come Over is "search engine optimization", is through technology means to enhance the site natural ranking of a means, here need to mention a very important thing, is "keyword"! How to select keywords is critical. There was a network company to find us here a business, let him buy Baidu's "electric blanket" this keyword, and told him, as long as you search in Baidu "electric Blanket", your company website will be displayed in the first! The boss is very serious, said: No! My XXX electric blanket is a famous brand! I want to use the XXX electric blanket to do the keyword ... Don't scold me, the man is not my boss, he doesn't know me ....

The keyword selection should be considered from the user's perspective. For example, you are selling electric blanket, you should think: Customers want to buy electric blanket will be through the search engine how to find it? He will search "XXX electric blanket" or search "electric blanket" ...

Search for "electric blanket" and access to your site will be your potential customers? If you enter your site and your site has the right content to attract him, will he be your intended customer? At the same time, such rankings are natural rankings, Baidu will not charge you any fees! Such traffic, in terms of terminology, is called " Directional flow. Even if only 10 a day, but also more than 100 garbage flow more useful! A day 10, one months 300, how many years? So many potential customers if you can't catch it, you should review your website and your company itself, hehe.

Conclusion: Although there are a lot of things to do, but tired, do not want to do, casually write down the text, to reward these days of hard work. A bit of a mess, a little incoherent, a little bit out of it, excuse me.

The following are the results of my hard days: Days into iron, in Baidu search "Hebei Iron" or "Iron Art" are ranked in the first position. There's a lot more to come, and it's going to be hard.