How to create an authoritative impression of website operation strategy

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For a new online site to promote the operation is the most important thing, how to let a user believe and use your site, this is the question we want to think about. Now the internet on the number of new sites every day countless, how to highlight themselves in many sites, attract users and retain them?

Although there are a lot of ways to operate the network today, many strategies have been used by people to rot. These strategies are no longer able to achieve the results we need, and some strategies are even harder to grasp when used incorrectly. And now the Internet competition has been white-hot, in such a fierce environment to stand out from the crowd is not easy? To promote the operation of the large amount of money, but also a personal webmaster or small and medium-sized enterprises can withstand?

Therefore, to find and explore a low-cost and even low-cost and efficient promotion of operational Strategy, our website is the most important development.

Although it is becoming more and more difficult to promote operations, there is no need to hesitate or even fret about it. As the saying goes, as long as the idea does not slide, there are more ways than difficulties. The first thing we need to be clear is that we are promoting the operation of the website to attract and retain more users. Therefore, we must from the user's perspective to think about the problem, rather than into their own thinking can not extricate themselves.

We might as well jump out of their own thinking circle to think about how to get the user trust or what users believe?

Faced with a lot of homogeneity of the site, not only we as stationmaster or enterprise distress, in fact, users are also very distressed. Although users have their own choice of rights, but users in many cases is actually very blind. They actually do not know the choice of the site, but we all have a common feature: herd mentality! Other users believe what they believe. And this is called "authority".

Here borrow a famous saying is: There is no authority in the world, the letter of the people have become authority.

So how do you successfully create an authoritative impression of your site in the minds of your users? Song Congming thought as the most direct way to shape the authoritative impression of the following three kinds of methods: "The most" effect, celebrity and media effects.

"Most" effect

In fact, the authoritative strategy in the user community is a proven method. And it's better for some websites that just run or don't have a reputation of their own, and of course some big websites are using this strategy. such as we are familiar with Baidu, it put forward the slogan is "The Internet's largest Chinese search engine" and Sohu "China's largest portal" and Youku "China's first video site" and so on.

These sites are trying to shape their position in the user's mind by wrapping some titles. And this strategy Song Congming called: "the most" effect.

The "most" effect, frankly speaking, through the words "biggest", "first" and so on to highlight their position, strengthen their own in the minds of the user's authoritative impression. Of course, using the "most" effect strategy is not to let you brag, but to have a certain factual basis. Moreover, our personal site or small business site is naturally not comparable to those large sites. So how do we use the "most" effect?

Song Congming think each site has its own characteristics, our "most" effect strategy is to the site to highlight their own characteristics and to constantly strengthen their hearts in the user's "most" impression. For example, the characteristics of your website is XX industry comprehensive information, then you can say "XX industry information the most complete website" "XX industry first Knowledge Base" and so on. Avoid a big web site competition, the more subdivision of the field as long as targeted at their own customers on the line, there is no need to pursue too all-inclusive.

Celebrity

One feature of the Internet is that 1% of people attract 99% of the attention. This is a star era, the development of the Internet to make this feature more obvious. People believe these celebrities and believe in these opinion leaders. Reason without him, because everyone believed.

So if your site is suffering from no reputation, then you may wish to invite several industry experts, opinion leaders sitting. These people themselves have a certain group of users, if you ask them to be in your site, then naturally will bring a group of fans. And more crucially, their own authoritative image will be a good boost to your site's authoritative image. In the view of the user, the experts are on the website, that is the professional website.

And experts, celebrities do not need to please too much, one can not afford the money and secondly is completely unnecessary. Just find a few well-known in the industry, the effect will soon be different. If you can give the experts a column, then every day to read the people are flocking, this is also the fastest site operation strategy.

Media effects

In addition to experts, the user most believe that the media, the media is representative of authority. So try to make your business and website more likely to be exposed in the media. Zhang was founded Sohu when the strategy is to put himself in the media as a brand.

Try to communicate with some media people to find more opportunities for reporting. News is now popular, this is a low-cost marketing strategy, through the news media on the release of your business or site news software, can quickly increase your attention in the industry, and the overall authoritative image will be effectively upgraded.

All in all, a website wants to promote its operations quickly and efficiently. In the user's mind to shape the authority of the impression has become the choice. How to shape authority, this is not only a number of strategies, the most important thing is the company's website or personal network location.

To be clear, you have to identify your site, understand your user community, and then by shaping the authority of the way to tell your users your site is the best!

This article author Song Congming original content by the hotel reservation website construction: http://www.pengchengsoft.com collation, A5 first reprint please specify, thank you!