How to create and enhance the trustworthiness of the website to the user

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What does it mean to have a high degree of trustworthiness in a Web site? means that users who first visit the site can be attracted to the site more quickly, and recognize the quality and authority of the site, so that more of the first visitors to the site will be able to bring the return of the old users, repeat customers. In other words, trustworthiness is equivalent to the reputation of the site, the higher the degree of trust means that the site has a better reputation, can be more user-independent spontaneous publicity to their friends, which for the development and success of the site is undoubtedly a very important role. More importantly, high degree of trust means that users are more likely to the site of advertising or other profit model generated "joint trust", resulting in the conversion of user traffic, improve conversion rate! How to create and enhance the credibility of the site to users? And from the following four aspects:

First, the entry level: Pay attention to the site design

When visitors arrive, the first impression of the site comes from the design of the site. To shape the credibility of the site first of all to create a sense of authority and professional sense, the feeling passed to the user, so that visitors quickly build trust in the site. To do this, the webmaster must spend enough time on the design of the website style template, specifically, including the site template used in the main colors and color to be related to the theme of the site, such as the main face of female users of the site more use of pink, and game class, male users mainly use more cold tones, Special attention is in the use of color to pay attention to internal and external unity, do not let users open different pages to see the different style, this will lead to the site in the hearts of users are significantly reduced.

Second, the standard level: from inside to outside to shape professional image

Professional means authority, in the construction of the website to create a professional image will be able to convey authority and trust to the user. Compared to the entry level, a further level is to be from outside to inside all pay attention to the creation of professional image. In addition to the template appearance of the site, also pay attention to the Web site Content Selection and modeling, adhere to the "Ningquewulan" principle, not in order to create a false prosperity in quantity and use of poor quality of patchwork content, but to pay attention to stand in the real can provide users with the angle of help to provide real high-quality content, From content to the appearance of the site to create a comprehensive professional image. Only really can provide the user with the help, can enhance the website in the user Heart professional sense, authority sense and credibility.

Third, into the class: the provision of integrated functional services

For many sites, not only to provide content so simple, the most important thing is to be able to achieve the flow of the conversion of smooth profits. Often the most used is online ordering and payment functions, in similar to the subsequent profitability of the transformation of the design and use of functions, to fully reflect the principle of easy-to-use, easy to use, so that these functions to facilitate the user to find and using, not because of the inconvenience of conversion links to lead to the loss of profits may occur, Therefore, we must attach importance to the design of the overall flow of the site, more careful to make details perfect, to provide integrated functional services, so that users can feel the professional level of the site and intentions, improve the conversion rate can also enhance the site to the user's dependency.

Four, high class: From the details to enhance the website professional degree

When the overall design of the site to achieve a certain standard, in order to improve the professional level of the site, enhance the sense of authority and credibility, you need to work on the details of the webmaster, many reference to successful major stations can learn from, learning and application to their own website. For example, site navigation design should be clear, also to form exquisite, such as the use of automatic expansion and contraction of the design, both to enhance the style of the site is also easy to use users; again, such as the site back to the home page and the previous level, as well as browse the page to provide easy to use small buttons, improve the experience of the site For example, in the site of the closure of advertising, to provide the optional convenience of users to shut down the function, respect for the user's access experience and choice. From the details of the design, often can let the user in front of a bright, enhance the site in the user's heart of professionalism, and then can enhance the site for the user's trustworthiness, whether to improve the stickiness of users or promote the conversion rate has a great benefit. This article by the Friendship Link Platform http://www.aiesou.com/original start, reprint please keep the source.