How to get rid of a pet website

Absrtact: As far as I know, as early as in 2000, abroad to scratch the new pet site frenzy, especially the Community pet website. With the development of domestic social economy and the acceleration of urbanization, the independence, individuation and aging of urban residents ' families

As far as I know, as early as 2000, abroad to scratch the new pet site frenzy, especially the Community pet website. With the development of social economy and the acceleration of urbanization, the problem of the independence, individuation and population aging of the urban residents is becoming more and more prominent. Pet breeding has become a new bright spot for urban residents, and domestic pet sites have sprung up. However, the domestic pet market started soon, has not formed a mature and large-scale market, and the domestic pet website construction blindly imitation and take the portal route, can not form a standardized, systematic industry.

Pet site Construction of a wide range of key or to find the target users of pet sites, and then carry out targeted functional development and service introduction, so that the construction of the pet site is more in line with the development of domestic pet market.

So, how should the pet website go out of its own development path? The author thinks, the pet kind website wants to realize the operation profit, the following several points deserve attention.

Key one: Analysis on the construction of pet website

Station analysis is a pet site construction must be considered in the early days, but also the pet site construction company to implement the work of a good start. So, what should be taken into account in the construction of the station analysis?

1 User Group Analysis

Modern people for keeping pets has become a fashionable activity, not only the elderly will choose to keep pets, and the phenomenon of rejuvenation is also constantly appearing. Enterprises to build a pet site, you have to judge their pet site will be what kind of people visit.

The elderly visit the pet site must avoid the pet site is too fancy, gorgeous, and must develop some suitable for the elderly functions and services, in the pet website access to the convenience of more convenient, to understand the elderly use of computer operating level or there are certain limitations.

Therefore, for the elderly to visit the pet site, analyze their color preferences, browsing habits and visit the pet site to understand the content of information, so that the pet website construction companies to start better construction work.

2 Clear Site Positioning

It is also a very important part to define the location of pet website. As mentioned above, for the elderly to keep pets, it is necessary to conduct a comprehensive analysis of them. The same is true of pet website construction.

For the elderly, site positioning should be "harmonious, growth" as the theme, this kind of people choose to keep pets, is to get rid of loneliness, then, in the pet site construction, interactive elements appear to be very important.

Pet website Design Some video about pets, so that users more directly understand the various aspects of pets, so as to reduce the feelings of loneliness in the user's heart.

3 website Column Layout

The website column setting, must according to the target user's demand primarily, can carry on the better design. Different users have different needs, analysis of these needs is the pet site to carry out the source.

For example, orange background, fresh pet pictures, older people are more interested in, not only to attract the attention of users, but also to retain users.

Point two: Pet sites need to grasp the needs of users

User demand is the basis for the development of Pet website. No need how to carry out the function of Pet website development and service embodiment? General analysis of user requirements include:

1 What is the purpose of the user to choose their pet website?

2 Your pet website which can attract users?

3 The user is on the pet website is to carry on the exchange of pet?

Point three: Interactive communication function of Pet website

Pet website for interactive Communication This point is relatively high, because the pet in the domestic new soon, people have a certain problem for the pet, so the reasonable interactive exchange, can really retain the user.

1 The establishment of QQ Group: QQ Group is set up to be like a pet users gathered in a space, can be a day with the pet friendly exchange, for the difficulty of the pet pet discussion, advice;

2 to establish a forum: the establishment of the Forum, users can be their favorite life photos and other display, other users can also be in the form of replies to comment, so as to achieve an interactive effect of entertainment;

3 implantation Game: The game of implantation, can be some simple game design in the pet site, such as the establishment of a virtual breeding game, like the farm model almost, players can train virtual pets and other users to communicate.

Point four: Pet website Promotion Way

1 platform Promotion: Through the links with other well-known peer site cooperation, users can click on the website of the Pet website logo or name can enter the site, so that not only brought the site traffic, but also for the site to bring a certain reputation;

2) activities to promote: through the planning of a certain level of pet exchange activities, can be held separately, but also with the local pet store cooperation, rapid access to visibility and attention;

3 Micro-Blog marketing: Through the "Sina Weibo", "Tencent Weibo" and so on to publish some of the pet or Bo friends interested in content, so that not only improve their account attention, but also to a certain extent to enhance their corporate visibility.