How to improve brand awareness and enhance user experience in Photo station

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First of all, I am a Shanghai technology company online Marketing department deputy general manager, mainly responsible for customer product network promotion project, but due to the recent global economic setback, our several major customers have reduced the cost of advertising, resulting in the Department's workload reduced. So my boss asked to launch some entertainment stations can quickly drive traffic, as for the content of no specific restrictions by me to be responsible for the arrangement, the only requirement is to make entertainment stations do have a certain brand awareness, and thus seek long-term development.

The first phase of our main launch is the image category site, according to the weight I am mainly responsible for "my Sister" network promotion, get this project, according to the categories do the following planning:

Page design: Since it is pure beauty picture station, do not put too much out of the page in the design of the elements outside the picture, the current page design 95% are pictures, in addition to column navigation, theme names, links must use text. Another page should be concise, clean, so that users can visit the image station at the first glance will be able to find the picture they want to see.

Brand Strategy: Each site should be established their own brand, I think as the entertainment station first to let all the friendship connection directly write their own station name; Another core is on the site constantly appear on their own site name and URL, deepen the user's memory.

Friendship Connection: First of all should consider the content quality of linked sites, if not even the picture is not local storage directly excluded, because there is no original content of the site vitality is not long; second, also consider the cleanliness of the page, if you open your Friendship link page is pop-up, or more ads than content, This will only invisibly reduce your user's retention. We have added a lot of high quality web site Friendship Connection, do when there is a core condition is to "real station name" To do friendship connection, refused those who asked to write "beautiful pictures", "Beauty Photo" and other categories of name for the link name site.

Content quality: Because there are members who specialize in updating the content, quality is guaranteed to a large extent. In general, the updated beauty images must be resolved in more than 800x600, self-portraits and candid pictures of the resolution in 400x300 above. will continue to improve the standard, so that the clarity of the picture is higher. The most important point in the content is that the picture must have a watermark, I believe I am right. No matter how perfect you are, don't want to spoil the details of the original picture, but no watermark will eventually cause your site to develop, and in the case of ample bandwidth, do not prohibit the chain of pictures.

Network bandwidth: Room bandwidth sufficient, 10-20m alone to meet the needs of the general medium-sized picture station, such as Web site IP reached 50,000 can be considered after 100M exclusive, at that time your income should fully meet this bandwidth expenditure.

Advertising settings: The development of the site do not set too many ads, and try to choose beautiful pictures or more formal text chain. Spam ads will only make your page become indecent, slow down the page to open speed.

After 2 months of efforts, the current "my sister" daily access to 15,000 IP, the daily PV about 250,000. According to calculate each user's average visit page reaches 15 pages, already is a content quality relatively high page visit proportion. We expect to have more than 40,000 IP access per day by the end of 2008, which will open the user contribution feature, which means that each user is edited.

At the same time welcome more beautiful picture Station and "My Sister" connection, as long as Baidu, GG included, no window hanging horse can contact me. This article is qq:858036634 by www.womeimei.com Webmaster.