Many webmasters often ask: Why yesterday's website ranking is still on the home page, today can not find the time to check the rankings ... Or rank unstable, recurring changes First of all factors that affect SEO are many, such as: server, Website structure, website content, web site and many more, then there must be a stable ranking, the first requirement is to ensure that these factors affect SEO it is stable! So how to get a stable ranking?
1. Stable website structure
Here I put the site title, keywords and descriptions counted! Here I said the stable structure does not mean that you can not modify the site. But can not be a wide range of changes and can not be frequently changed, so that the ranking of the site is negative! The same website title, keywords and description, can not be frequently changed, if not frequently change the ranking will be reduced, or even appear Home is the case of K! In particular, the title of the site! So that the new site submitted to the search engine, we must make the site title and structure of a one-time design is good, do not frequently change! Many owners have a habit is in the server The website directly to change the background source, which changes that change, so bad, because the one-time improvement and then upload!
2. Stable high-speed server
In my opinion, the stability of more important than the speed! Of course, the website can not be opened slower than the snail! Personally think that the domestic ping value within 100ms, foreign ping value within 250ms, are still In fact, many people use foreign space, one because there is no need to file a record because the filing is now more troublesome than in the previous two years; secondly, that is, Limitations, I would like to say a classic example, a friend wrote in the blog, "I need a separate server," the results of space, because the emergence of "Taiwan alone." This sensitive keyword to the site shut down ...
The stability of the server is really very important, do not believe you try, the website closed for two or three days, the rank immediately fell! At the same time there is a problem is the link! I remember I have a station, the above friendship links more , The results server problems for two days, when up links to check my links have become one-way links to me ... because many owners have the morning to check the situation outside the chain, if your site can not be opened, he thought you do not Do website or remove his link ...
3. Stable website content
The so-called website content is actually to maintain a stable website update frequency! Many stations like original articles, write articles every day, or pseudo-original, is not going to reprint articles! I think it is not necessary, first of all, I personally think, Update the site Our starting point should be users, not search engines! So today there is content for readers to present an original article best of nature, no content to turn a very good article is also very good! I personally most not In addition, the most important thing here is to update the frequency of a problem, not every day as much as possible, but how long you can adhere to this frequency! Must not be three Sub-heat.
4. Stable outside the chain
In the previous article I said, if you let me choose a factor that affects the largest SEO, I will choose the outer chain! Like the previous server, site structure, site content of these points, we are only a little attention can But outside the chain is different, foreign chain than the skills, than the resources! Of course, here I am not saying that the method of obtaining the outer chain, but how to get a stable outer chain! For example, you have been using the public blog to raise stations , Send a few articles every day, and then add an anchor text link, the results one day the administrator to turn off your blog, then there is no doubt that you will lose a lot of foreign links. This is one of the reasons for the instability of the foreign chain! So, the premise of obtaining a stable foreign chain is to make your website link appear in the network! Here I said the next best method is to stand alone! Through these Website to link you to the main site you want to do, because the right to delete these links in their own here!
In general, to get a stable ranking it, a stable SEO factor is essential! If your website ranking often appear a wide range of changes, then look for which factors are unstable! A lot of people Are in the site when there is a wide range of fluctuations in the ranking that is caused by changes in Baidu algorithm, in fact, you think about it, so many sites on the Internet, Baidu how the algorithm can make a wide range of adjustments.