How to properly advertise on the Web?

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In saying this advertisement before, we must correctly understand what is the network advertisement, the network advertisement by definition is to put on the advertisement on the network, he because has the high cost-performance, the dissemination object wide, the manifestation form diversification, the interaction is strong, the precision high remarkable characteristic and is more and more enterprise attention. The mainstream network billing advertising has CPC, CPM, CPS, CPA and so on. Then how do we correctly use these delivery methods to promote our products, and should adopt what kind of way to promote, the stars tell you can from the five major aspects of the comprehensive consideration of advertising, at the same time it is a process of advertising. Try to spend the least amount of money to get the most benefit.

First, to determine the purpose of network advertising (expected target)

Be clear about what will happen to this ad, achieve a goal, and he will be able to achieve the goals we have set. If we do not achieve the desired goal, then we put the advertisement is a failure, unsuccessful. Therefore, it is very important to set up the target before placing the advertisement, if the goal can be achieved, it is realistic.

Second, to make the cost of advertising to the budget.

This is actually how much it costs to put the ad, if you have done similar advertising before, you can roughly estimate the cost, or according to the relevant data to estimate, such as the popularity of this keyword Ah, popularity ah, the business value of key words. There are a number of site owners can provide advertising trial, which can also be completed after the test, to set the advertising costs.

The choice of advertisement position when placing advertisement

This is also a very important link, if you need to advertise the site to determine, it is necessary to select a good advertising position. This can be considered from four small points: 1. Analyze the flow of the page, this can use the mainstream Alexa tool to view, you can specifically detect each channel page weight and flow. 2. Analyze the content of the advertising site page, this must be selected, the choice of advertising site page content must and we put the content of ads close. 3. Analyze the click-through of the advertisement. In general, the more ads on the higher the click Rate, the more the left side of the ad bit click rate Higher. You can consider placing them in these locations. 4. Analyze the user's comments to see if the page is popular with the user, there is no advertising value.

Four, the production of advertising pictures to be creative and shocking

Our ultimate goal is to allow users to come through the ads to our website to buy our products, so we are in the production of advertising pictures or flash must be creative, it is best to allow users to see the kind of impulse to click, so that users can look at the unforgettable is done. Specific points can be divided into: 1. Advertising to have enough impact, to be able to attract the attention of users. 2. Make good advertising language, so that users can remember the kind of television, some of the advertising language is very good, good advertising even if you do not know what the ads are doing or what to sell, but can quickly say their advertising language. This is a successful advertising language. We also need advertising language online advertising, this can learn from those who have been successful advertising language, to make their products in line with the easy to understand the advertising language. 3. The content of the advertisement should have certain readability. It is best to picture the text of the description, but after all, is an advertisement, the picture to do a good job, let people see what is the thing, and then a small number of text-assisted instructions. Let the user fully understand our products, the text can not be too long. 5. To prepare more advertising films and good landing page.

Test methods and tools for online advertising

Before we do a lot of advertising, we have to do some testing, the purpose of the test is to select the site from the owner of the most suitable for our advertising site. There are two main methods of testing: 1. Test methods for different websites this can be from the same ad. The same page, the same location, the same landing page, these sites bring us IP, PV, registration rate, conversion rate, combined with the total data analysis. 2. With the site test methods, do different advertising and advertising pages and different landing pages of the conversion rate they bring is what. These two methods can be used to roughly assess the most suitable for advertising sites. There are also some online advertising monitoring tools or systems in the market. Some of them may be paid for, and it is recommended to use this system for the accuracy of their ads.

These knowledge shallow say some to put online advertisement need to notice some details. We must pay attention to these details when we advertise, otherwise our money may be smashed. This article is provided by the female Fashion online website Edition starry Sky, the star's blog Http://www.fashion169.com/zdmblog, mainly shares the network marketing some experience and the skill, also likes with the Hobby network marketing this piece of friends exchanges, the study, welcome you to consult the Exchange.