How to run a website by statistics

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Webmaster" Magazine and Anhui Internet Alliance to build webmaster Lectures SNS (www.53w.net) co-sponsored the webmaster Lectures have been to the 18th period, this time for everyone to come to the domestic well-known webmaster statistics (www.tongji.la) founder : Xiamen Men Network Technology Co., Ltd. CEO Zhang Jinwen (Hai Feng) to the statistical data to analyze the operation of the site model.

Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures group: 17581177 free to participate but please respect the learning environment we will never speak of webmaster, let more want to learn webmaster come in.

The following is a live text of this lecture:

Hai Feng: Hello everyone, I am from "Statistics!" Of the sea Maple, thank you today, Anhui Network Alliance to provide me with a group of webmaster with the opportunity to exchange, but also wish the League of Anhui Network better. Let's start the lecture.

The significance of traffic statistics:

First of all, talk about the significance of traffic statistics!

Traffic statistics represent the flow of your website through a third party's website traffic statistics system, so that the webmaster can through the Third-party flow statistics system to understand the flow of their website, from the current, flow statistics system can be said to be a variety, and for the record, are just a bunch of digital data, So what are the contents of this pile of data that webmasters need? What can a webmaster dig out of this pile of data?

How do you dig data?

For the flow data, the most basic is three values, IP (Independent visitors), PV (Browsing page), UV (unique visitors), and other data is also attached to the basic three values, from the most basic data analysis, these three values represent only a number of visits, What can we get from it?

For example, I give a website traffic information, day ip:138649, Day uv:140841, day pv:169801, such a day IP over 100,000 of the site in everyone's eyes is certainly a very good profit situation of the site, but in the development, such a site can be said to be the future confused, Although from the traffic to see this site in the eyes of everyone is "money" bright, but standing in the eyes of real development, such a site can be very low development, but there are exceptions, as for this in addition, explain why the station after the loss of the future after everyone understand!

First of all, this station's IP, PV, UV are over 100,000, representing the flow of this station has been very good, according to the popular webmaster words, such a station belongs to everyone in the mind of the "great stations" standard! But in proportion, this station can only belong to the "garbage Station" range, As an ordinary website standard and the quality standard of the website provided by Google, a user will not stay more than 8 seconds after entering the site, and visit more than 3 pages, then the quality of this site is lower than the standard site, In the previous WEB1.0 form, ordinary visitors will also visit more than 2 pages in contrast to the site traffic data just look, PV should be 281682 to meet the UV standards, and his UV and PV ratio of only 1:1.2, in such cases, the general visitors may unknowingly open this site, more likely to rely on hanging horse , brush flow, plug-ins, the flow of the window to bring! Of course, here is a site to calculate the total traffic, if a page is such traffic, it is normal!

Why do we take UV to compare with PV, and do not take IP and PV contrast?

Because each UV can represent a visitor, and IP can represent multiple visitors, so the ratio of each ratio are different, UV and PV ratio can know the content of the site, IP and UV ratio can know the site of the audience, IP and PV ratio can know the information of the site reading.

As we all know, many places have internet Café Alliance class site, such a site to do well, may be UV and PV is relatively large, but the amount of IP is poor, because the internet cafes are just an IP, but the number of computers can be hundreds or even thousands, and then to each person to browse 3 pages, an Internet café has 500 clients, His IE home page according to the proportion to calculate, flow data namely Ip:1, uv:500, pv:1500, such traffic is not big, but the audience user is very wide, such traffic is high quality flow!

For example, QQ space, igoogle such a custom Web page using Ajax to invoke content, basically do not have too many jump pages, and content can not use traffic statistics, so may cause just that example, IP, UV, PV three values, Therefore, the evaluation of the site can not be simple to compare a number of separate values, the operation of the site should pay attention to site traffic, the overall content, auxiliary values (such as PR, included).

Now that you've learned about traffic, now we have the basis to start digging more data, in the Web site traffic analysis, there are visitors data, such as whether the visitor to open JS support, flash support, ie existing plug-ins, such data on the site's operations are very meaningful , for example, you are a full flash enterprise site, and 60% of visitors do not support the browser Flash, then led to a business site really browsing visitors only 40%, not only reduce the flow of the situation, but also reduce the site to bring benefits to enterprises, over time, Such a business will feel that the network can not give the enterprise how much benefit, and thus give up the network, which also led to the site's operation into the end. Reasonable modification plus accurate data can maintain the long-term and efficient development of the website.

How to position the value of traffic:

The core of an operating website should revolve around the value of traffic, according to the different types of sites, the value of traffic should be set up before building a website must be done first, an enterprise to IP value positioning will be better to develop the future of the enterprise, and personal webmaster want each IP contribution value and business is different, Some station stationmaster thinks each 50 IP has one clicks own advertisement, reach One-fiftieth of the ads are very satisfied with the click, and some station owners feel that each IP contribution of 5 PV to achieve high-quality flow of value standards, and this value to enterprises, units, individuals to create a deeper level of development?

When the site owner to the site flow location value, the site is really to create benefits to the site owners, because the value of the site is the owner through continuous improvement of the site and operation strategy to begin to reach to create more benefits!

My personal insights on how to improve the site are combined with accurate data and the actual site through the website advocate to the promotion request, carries on the content, the interface, the design meticulous modification, from improves the layout the design to change the content to the user's coverage degree, to the user's demand carries on the collection and the reorganization, finally proposed a revision plan, By satisfying the user's needs, improving the appearance of the interface, modifying the coverage of the content to achieve the goal of continuously increasing traffic. This is also an efficient channel to attract users to create value for the site owner.

How to evaluate values based on the site's situation:

Through the value of the flow of positioning, the site has the meaning of survival, because he needs to create the site owner of the value of the plan, then when the main site through the traffic statistics data reported to a site for comparison of value, it is easy to know whether the site has reached its own expected standards. Of course, the value of the Arabian for an ordinary website owner, to achieve this value, it really needs more effort. Perhaps this value can not be achieved, but if you can position high flow value of the webmaster still very bold. For those who are highly positioned on the site, I think that should be more to study the flow data report, from which to explore the reasons for their failure to achieve positioning, and then assess whether the value to reduce or modify the strategy, through the actual flow data reports to their success or failure to take notes, it is easier to understand their own lack of experience. Although unable to achieve the plan, may in the failure can accumulate more experience, perhaps next time will be successful!

Combine to create high quality flow:

Through the above understanding, each site can be the owner of their own site to find value to create, regardless of the high flow of the site or low flow site, there are site owners to give value, then how to create higher quality through this value of the flow or value it?

Focus on the flow of the site should be the user's first needs as the goal, combined with the current ability to understand the user's content to analyze the user. For example: Why do users come to your site? What do users come to your site? What do users want to get on your site? Why do users want to collect your site? What content on your site can continue to attract this user?... More questions are required to analyze their users, when you understand the needs of a user, this requirement is to give you the best advice to improve the site, because the user is to the site to create benefits and value of the "only."

What is a Web site eco-chain:

The existence of the site is meaningful, the site has its own set of ecosystems. The so-called ecosystem, in fact, and biological ecosystem, are all for the survival of the ecological chain, the chain of relationships, when the site appears in the network, this site is part of the ecological chain.

Eco-chain by the site owner, site, user generation, site owners at the bottom, users at the highest end, and the site is just a link between the two channels. There is no user, the site is naturally no connection point, then the site will naturally disconnect this channel. No site, the site owners can not connect to the user, then the value can not be produced.

The operation of a website, should pay attention to each point of convergence can accurately connect to the corresponding position, that is, the operation of the commonly said program. Before running a website, if you have a complete set of plans, it will be easier for the site to create value for the site and the user, because both require the service, content of the site.

Personal Summary:

Creating value through the site requires more ancillary content to help the site succeed, whether it's a dumpster or a traffic-free enterprise station, or even a large portal. Should be the analysis of their own traffic, the user research. More value or need to create the site owners themselves.

Simple to my summary of the content just now, in fact, the operation of a website is relatively simple site owners, websites, users, and the relationship between the three should include:

1. The link between the website and the user.

Web site can provide users with the services, content, value is the purpose of the user came to the site, the site from the beginning of the operation should be considered good to provide users with what. When you haven't made up your mind what this site can do for users, the site is not going to benefit because he hasn't yet been able to provide benefits to users. Then the site and users have no relationship!

2. The relationship between the site owner and the user chain.

Site owners in the construction of a good site, consider the value of users and Web services are given to the site's life starting point. When the site owner confirmed that the site can provide services and content, users will naturally according to their own needs to create value for the site. Because the user has the demand, the website has the service, the website owner has the value, these three relations link together, is a set of complete website ecological chain, only through the unceasing circulation, can let the website have the creation value "The Life"!

3. The relationship between site owners and the site chain.

The site owner can be said to be the most paid in this relationship chain, but the income is not necessarily the largest node, because the site owner after considering the overall content, perhaps in line with their own ideas to start building their own web site ecological chain, but if there is no user support and the content of the site, the site will be the owner of the dedication to zero. Operating a website, more should be the user as the site owner, the site as a child, as a user. Because only users on the site have the same site owners of the same identity and ideas, will have value, because users will not be willing to spend too much time in the "one-time" operation, so meet the standards of the site to produce value of the speed and efficiency are very big!

My personal opinion on the successful operation strategy is: Smart Mind + precise data + fine modification.

Interactive Links:

Q: How to control the development direction of the website?

A: Control the development of the site should be in your plan to do this site before the customization of a development line, after the operation can quickly hit the road, workers.

Q: Is the dimension statistics accurate?

A: not accurate.

Q: How can I improve the collection of Baidu and Google?

A: excellent content, if they do not rob included on the strange, because they want to have their own and others do not have content, so excellent content is the search engine the greatest demand!

Q: How does the statistic site profit?

A: Any site has its own profit model, just to see if it is reasonable, if not reasonable, then naturally will choose to give up, until the profit model is reasonable, and then operate such a mode!

Q: Want to consult the current more popular statistical tools, such as 51.la cnzz.com yahoo GG, etc., your competition between the big no, what advantages do you have? can help the site master analysis to what extent?

A: We are fighting for a goal, only the competition to grow, our advantage is for users to consider, think users want.

As for analysis, can only say that some users are thinking of things, we also think, some users of the demand is what we are doing!

Q: How to evaluate the value of your own website?

A: Just now the lecture notes on how to assess the value of their own website!

Q: How can new stations improve traffic?

A: Through a certain mode of operation and promotional means to carry out a new website propaganda can be easier to improve the site traffic!

Q: This PR update is finished? How does my website PR value not change?

A: The previous period is updated, as to whether the update to your site or your site has not been improved, this is not clear.

Q: The key is that a lot of statistics can not distinguish which is the bidding ah?

A: This needs to have a precise function to identify the URL, such as statistics! The advertising effect statistics, the user's URL for precision and specialization, so will not be natural flow and advertising flow mix!

Q: How to explore the profit model of the website

Answer: Depending on the location of your site!

Q: As a corporate website, how can I dig out some of my statistics to bring direct benefits to the company? How can an enterprise website be popularized more effectively?

A: You need to analyze the user, and then improve their site to improve the accuracy of user content positioning, so that natural users will return to give you more value!

Q: Our station has done AdWords, but the site's traffic promotion is not known whether the effect of advertising, because in the flow can not analyze these and natural flow of the difference?

A: If you give your search engine ads an address that is specialized, and you can't get to the address from anywhere else, you can recognize it!

Q: Writing a good soft article is easy. But it's hard to keep it. How to ensure that the links in their own soft text will not be erased?

Answer: There is no absolute guarantee, the appropriate copyright links most sites will be saved!

Q: For E-commerce sites, the main consideration is the conversion rate of the problem, whether it is also the use of what you have just said analysis? e-commerce Web site and other Web site analysis There is no difference?

A: Statistics! There is the ability to provide conversion rate, in the conversion, should pay more attention to the conversion of the user, the early users just bring small value to the site, large value also need to see the conversion of the user!

Q: For E-commerce sites, the main consideration is the conversion rate of the problem, whether it is also the use of what you have just said analysis? e-commerce Web site and other Web site analysis There is no difference?

A: Statistics! There is the ability to provide conversion rate, in the conversion, should pay more attention to the conversion of the user, the early users just bring small value to the site, large value also need to see the conversion of the user!

Q: What kind of site do you think you are now doing more development?

A: Any type of site has the prospect of development, just to see how the operation of the people to operate this site!

Q: A large web site traffic fixed, to a bottleneck can not go up how to do

A: The use of new models to enhance the user's contribution to the site, so that users to help promote the site!

Q: Does the financial settlement bring the profit of a large website as a whole to determine the health of a website???

A: As long as you can achieve the standard of profitability, a website is healthy, and development depends on the operation.

Q: Should a website be based on a brand or profit as the goal? For the website that the fund is not big enough to promote ...

A: Your question should not be my answer. In fact, this depends largely on the thinking of the decision maker.

Q: What is the new model?

A: The new model is like jumping from BBS to SNS, not necessarily need new material, just change some mode on it!

Q: Some garbage stations, a lot of clean the country edge of the irregular website can exchange with them to increase traffic?

A: Any site can exchange connections

Q: Analysis of a site's customer base should be analyzed from what?

A: should be from the site's own positioning to analyze your user behavior.

Final Summary: This lecture because Hai Feng Brothers to participate in Xiamen SEO meeting advance to 8th, but there are many webmaster actively participated in this lecture. As an expert in the circle Hai Feng Brothers to the statistical system has done a very good analysis, to a wealth of actual combat experience to the participants to introduce how to operate the site through statistics of unique insights, access to a number of webmaster brothers recognized. The next issue is our webmaster lectures since the 19th period, we have invited China to build the circle Laistalles and everyone to talk about the site operation of the relevant ideas, especially to put forward is the circle of the site now PR is 8, this in the same webmaster network has been a very high value, we look forward to his wonderful speech, So the next period is absolutely classic can not miss the interest of the webmaster to participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 17581177, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I Dragnet, Stationmaster magazine many well-known stationmaster related media's support and the Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.