How to use the attitude of cooperation to enhance the site included and ranking?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The word is applied to all walks of life is not unreasonable, in the SEO industry is the same.

In many years ago, that is the rapid development of the era of SEO, we have witnessed a lot of SEO myths, a variety of overnight wealth of the God-man, but why in recent years such myths are getting less?

This question is easy to explain, in the rapid development of Baidu, less than the era of many people, there is not much energy to track the problem, so there are many laws and loopholes, found that these rules can be used to quickly let their own web site to the front, using popular keywords to obtain a large number of traffic, create myths. But now, Baidu has changed, with as many as thousands of programmers in anti-cheating if we also use the past thinking to do SEO, find the law, leackage, that is tantamount to suicide, because it means that we put ourselves in the opposite of the thousands of programmers, this helps the internet industry's highest pay programmers, Honestly, I don't think they're vegetarian, their KPIs are anti cheating, and when we try to challenge their KPIs, they are challenging their bosses, challenging their jobs, and that is trying to mingxiang with them, with one person and thousands of people ... Classical physics tells us: whether it is Ishing or stoning eggs, the broken egg must be.

So, if we change our mind, do not try to challenge, with the attitude of cooperation and win, and they stand in the same trench together, I believe that they do not treat us as comrades, at least not with us. Webmaster to provide quality content, Baidu will provide these high-quality content to users, webmaster cool, Baidu cool, users cool, advertisers also cool, four of its beautiful things, why not?

Many webmaster may feel to cooperate with Baidu is not easy, yes, when a site has a certain amount of body before to want to direct cooperation with Baidu is very difficult, but we can take circuitous tactics, and Baidu for product cooperation:

First, Baidu recommended

http://tuijian.baidu.com/

On the right side of our site, there are usually recommended articles, hot articles, the latest articles and so on plate, as shown:

Why do these plates have to be recommended by Baidu? The reason is very simple:

1. Baidu has at least one team doing this thing, for KPIs and salaries, they will certainly do better than the webmaster themselves;

2. Third-party recommendation system to achieve the premise is that he must have all the pages of your site, he will be able to do analysis and recommendations, the rationale is:

A user first access page-> trigger JS Code-> crawl Page-> Analysis page relevance

b User access page-> trigger JS code-> get recommended data

Concrete how to realize how to communicate we do not care, just to be concerned in the implementation of the recommended process, Baidu must crawl the site's page, it is possible to achieve the recommended effect, this is the technology can never bypass the link, we need is that this crawl is enough.

Why is Baidu's recommended crawl very important? Simply imagine, if we are Baidu recommended leadership, how will we assess the quality of this product? Obviously, the user volume, display volume, click Rate, coverage and so on indicators, which is most useful to us is coverage, which is a target? If a site has 100W pages, your recommendation can appear on the 80W page, your coverage is 80%, on such an index, decided to Baidu recommended must be desperate to grasp our page, efforts to make their coverage to 100%, so as to improve their display volume, user volume, clicks and other indicators, That means their core KPI is this coverage. In other words, as long as you use the Baidu recommendation, your page will be 100% Baidu included, this is more than you wait for spiders to climb more happy, all you have to do is to get a click on all the pages of their own point.

Second, Baidu Cloud

http://yuntu.baidu.com/

Baidu Cloud image and Baidu recommended very similar, the difference is the recommendation of Baidu Cloud is based on the image of the Web page, installed Baidu can continue to install Baidu Cloud map, because they will not rob each other position, Baidu Cloud and Baidu recommended the principle of implementation of the basic almost, as long as you use, you can 100% by Baidu included, The same is based on their KPI theory, the difference is that Baidu cloud image in addition to the guarantee included, but also to increase the ranking of your Web page, first look at an example:

Note that the first result, not Baidu open platform, it is not advertising, it is a very natural search results, not only the first, but also with Baidu Encyclopedia, the front of a thumbnail, since the Robin Li put forward the "reading era" concept, Baidu's search results in more such an effect, At first, Baidu's own products, such as Wikipedia, and then began to develop to third-party sites also have thumbnails.

At the same time we found that, but usually with a map of the page, sorting will be promoted, without the image of the page is down the right, if with thumbnails, the general will be ranked in the top 3, at least the top 10, point open the hillside villa, look at:

See that Bear's paw, yes, is the Baidu cloud, I am not surprised, why? To explain this problem needs to start with the principle of search engine, it will be a few days and nights can not finish, we only say the most important place:

1. It is very difficult to match a thumbnail to a Third-party site in search results. This is different to Baidu encyclopedia with thumbnails, Baidu's own products, thumbnails should put which one, which field, etc. are very clear, there will be no problem, Wikipedia is structured data, very easy, But it's completely different to have a third party site with thumbnails, 1000 sites have 1000 templates, the biggest problem is to match which map, which requires a search engine to determine the most representative of a Web page of the picture, can not be a picture of other sites, can not be a website logo, also can not be a user comments inside nonsense map, Can not be the thumbnail in the sidebar, but also can not be advertising pictures, which requires very intelligent, to identify the most representative page of the main map, especially when a page there are more than one picture, which is the main map? It's very, very difficult;

2. Mapping the search results means this result will be very attractive to the user, with the results of the picture will inevitably increase, but this page is not good, users are not like, this is a big problem, especially the user is directed at this picture to point, if the point to see what he wants to see, Search satisfaction will be reduced, that is, KPIs will be reduced, a large wave of programmers will be punished;

3. To identify a Web page which picture is users like, purely by machine is impossible to do, must have the user's behavior to participate in decision-making, how to participate? The simplest logic is: the user's point of view, which is the image of what he likes (do not like what you dot it), a user's behavior may not be representative, 100 and 1000?

Let's take a look at what the Baidu Cloud image did when the user clicked on the picture:

When the user looks at the picture Baidu Cloud chart has made the record, these user behavior may use in the main map recognition, helps to decide which picture is this webpage most representative, the user most likes to see, then will this picture display to the search result.

To sum up, when you use the Baidu cloud image, you will get 3 benefits:

1. Web 100% is included, we said before, this is a KPI;

2. Search results in your Web page generated map, the click Rate will be very high;

3. Web page in the Baidu results ranking upgrade.

Third, webmaster Platform

http://zhanzhang.baidu.com/

I blog has been concerned about this Baidu webmaster platform, but he may not be suitable for all the webmaster, because there is a certain threshold of entry, in your site to reach a certain scale before the basic difficult to enter, but the webmaster platform can directly submit your Web page data, as well as dead chain submit, index query and so many useful tools, But since not everyone can use, so no longer said here, as long as you know that this is a good thing.

The development of the Times, SEO must change, rather than try to go with Baidu programmers against, as a change of perspective, and Baidu cooperation, and programmers stand on one side, let KPI to help us complete most of the SEO work, why not?