How to use the Internet to think of a bowl of hot noodles?

"Summary"





unbelievable, the giant man who knocked on the Nasdaq, three or four years ago, was a wretched code-worker who had been persuaded to do so. Http://www.aliyun.com/zixun/aggregation/12842.html "> The Internet Circle of the ears, let him into the magic of decay." The man in this article tells us about his leopard change process: Using the Internet to think of a bowl of hot noodles.





"Body"





Grand, the gentleman does not stand under the wall, Zhao fat want to turn away, but look around, find their survival professional unexpectedly fart with no. Lament wasted 30, no one skill to raise body, oneself in addition to the code word boast, nothing else. Face withered, do the restaurant welcome was rejected. No Shing, no bricks, no walls. Helpless, Zhao fat and other tens of thousands of Wuhan people, the choice of a least technical content of the entrepreneurial project-hot dry. In order to be able to emerge from the fierce homogenization competition, Zhao Fat used the internet to package his noodle shop. Who had thought that the package did not matter, he became a sow standing in the tuyere, was blown up by the wind on the tree.





One, ask the name





Store name is very important. Zhao Fat decisive thought of animals, actually proved to White cat, black Dog, Porpoise, Golden Fox, Gray Goose for the image of a company, then all the big. Zhao Fat in the market stroll around, found that only birds have no one to claim, come on, Bird bar.





but Zhao fat think "bird" word is too tacky, at least he is half of the intellectuals, so go home Cihai see birds have no other appellation. Check it out. Birds have ancient law called-鸈 (ye), or complex words, forcing Girton two.





Zhao Fat ecstatic, immediately the decision to the noodle restaurant named "Zhao Lizhe noodles". (Zhao homophonic "Industry", Wuhan dialect is also called JuJube Coconut, in Wuhan Local is poor, very miserable meaning, in Wuhan Local has a very high rate of transmission and mass base)





Two, choose the day




The
sign is set, and the next is the date of the opening. The date must be unique also better remember, the best stack days.





Zhao Fat began to list. January 1 is New Year's Day, too public. November 11 is too messy, male and female diners only eat meat, not vegetarian. August 8 is too vulgar to be used rotten. September 9 too late, suitable for sunset red. October 10 political inclination has a problem that suits the side of the sea.





reasoning, Zhao Fat finally chose February 22, think the current mainstream crowd are 2B, volume is big, have resonance, suck popularity. Not sure which day Zhao 鸈 noodle fire, Zhao Fat also can face the dog to tell the big wisdom.





three, poly gas





is ready to wait for the opening. Opening must be lively, not less popular.





old sister-in-law drum too soil, soft sister paper cotton too outfit Force, leopard grain Spice Girl knock water drum is too wet, mainly is very expensive.





Zhao Fat finally found the university Department of Science and Engineering, to each person a day three bowl face price, find 100 poor students, uniform at the noodle shop in front of the long team. Line, while open to eat, as long as someone passing by, actively leaned forward to say, "The boss is good, good attitude, fresh ingredients, taste unique, five-star praise." ”





This trick really works, Zhao 鸈 noodle string red, second kill vegetables, such as old.





Iv. Endorsement





Light has the quantity, has no characteristic not to be possible, the celebrity is not negligible.





Wuhan people good face, whether it is a restaurant or a toilet, celebrities have used a certain fragrance overflowing. To find who endorsement, Zhao Fat search 枯肠, finally thought and their weight loss class moderator-Asin, Xin Red tie, fluent in Wuhan dialect, in the local cock Silk has super high man, ranked Wuhan sister-in-law dream of Valentine's list first.





Zhao Fat for Asin tailored to create a Xin brand package-a dense heating noodles, a dry son, plus a halogen egg. And put the Asin face process photos and 9-second video on the app to share the collection of praise.





for a time, three town to come to the public, Xin brand package online explosion red, noodle restaurant, Dick Silk noodles will be photographed to share, and add "friend Asin also came." 100 of poor students fired immediately.





v. Bidding





Opening January, the noodle shop is soaring, the house outside the crowd, a difficult to ask.





Zhao Fat Heart born one, imitate research and development app online positioning function. To cater to the special hobby of Wuhan, the seating is divided into several grades. A small roadside stool, one person bit 10 yuan, second-class sidewalk square card block, one person bit eight yuan, three waiting room in the wall, one person bit five yuan.





online booking to launch a popular, road small bench in short supply, the schedule pre-sale line until January.





six, free single





opened in March, the surrounding noodle, Zhao 鸈 sales gradually flat. For tipping point, Zhao fat again out ruthless recruit-free.





Zhao Fat announced today, noodle all noodles free, and tube full. News, alarmed the whole industry, peers are scolded. But the seasoning began to charge, sesame paste six yuan a spoonful, green onion Two yuan A pinch, radish ding one yuan, the Real Bowl surface unit price dark rise, Zhao Fat secretly happy.





Vii. Reluctant





Zhao business day Sheng, Zhao fat and wife body tired hard. Although the price darkened, but after all, bargain.





for lifting value, Zhao fat to learn from the food industry big guy rice and pleasure, bowl has limited supply.





daily operation for half a day, only sell hundred bowls, sold the end, not more sales. Cock Silk earshot All move, group Rob, although often early, but to all the people, won, cock Silk asked, the defendant Mo Daojun come early, own early bearer, has been seconds light.





Zhao Lizhe Noodles fame Big noise, a bowl difficult to ask. Whichever material from the more Sheng, so homeopathy opened the black market pre-sale mode, each bowl rose to 20.





Eight, coincidence





for well-known trademarks, Zhao Fat want to unite good friends Zhang Thin staged opponent play-attack each other.





Zhao Fat to Wuchang East L. District court sued Zhang Thin steal its exclusive formula. Zhang Yizi to secret recipe ancestral, and counterclaim Zhao Fat. Zhao Fat on the other side framed for, and then counterclaim.





froing, the two sides from the grassroots court to the highest courtyard, after a fruitless, finally shake hands.





, both sides of the story, occupy the headlines of the media for several months. Two have been well-known trademarks, Wuhan business card title.





Nine, Bo silly





catches, Zhao 鸈 opened a year, growth slowed, industry competition to reproduce the deadlock.





remember only the most expensive not to ask for the best consumer psychology. Zhao Fat coincidence next door Zhang Thin plot price war drama. Zhao Fat first, the bowl face price rose 1 yuan to 21 yuan. Zhang Yizi refused to weakness, follow bidding to 22 Yuan. Zhao Fat plus 3 yuan to 25, Zhang Thin continue to follow up, Zhao Fat simply speaker always more expensive than each other 1 yuan.





Bo silly behavior continues to cause industry concern, the public only saw the price to see prices. In addition, the media spontaneous speculation, to come to the bursting of curiosity. The price of the bowl rose to 550, seconds to kill KFC, McDonald's, Pizza Hut, such as a ticket fast food.





10, Ashore





two years later, Zhao 鸈 Noodle to introduce 020 sales model, online payment online experience, draw Wall Street eyebrows, after the N round of financing, eventually listed on the Nasdaq.