HTML5 The final standard is just a fleeting feast.

The author of the paper: Apicloud Mobile Applications Cloud Services founder and CEO Liu HTML5 is only a technical standard, but now more bearing the ideal of subversion of Apple and Google Mobile ecology. I do not want to talk about the real situation of HTML5 from a technical point of view, because technology never becomes the absolute bottleneck of development, especially the HTML5 itself does not have any major technical problems. Instead, commerce became an insurmountable chasm in HTML5 development. Unfortunately, business has always been a mixture of speculative elements and, of course, commercial politics. HTML5 's so-called standard finalization is just a hoax and a public show. The HTML5 standard is not a single place for the organization, nor is it the only spokesperson. It was not until 2022 that the publication of the HTML5 official standard was enacted, why was it so hastily finalized? How much impact will this kind of finalization have on mobile development? Public secrets and grudges the people who are really concerned about HTML5 will remember a major news story of the July 2012, with HTML5 's two standard organizations and WHATWG, who parted because of the idea of disagreement, was seen as a commercial political event in the IT world. The fundamental difference between the two is that WHATWG thinks HTML5 should be a dynamic standard Livingstandard, while the consortium thinks that it should form a fixed standard. The real reason for this escalation is not the simplicity of the idea, but the driving force behind the interest groups that each represents. WHATWG to the consortium, it is from Mozilla, Apple and opera support. The consortium chose Microsoft. The HTML5 standard itself involves no obstacles to the technology, but the reason for the delay has been complicated, slow progress in addition to proving that these organizations are super inefficient institutions, the so-called interests and business political game is the real cause of slow progress. In fact, as of 2013 more than 90% of the HTML5 standards have been completed, the rest is precisely the major interest groups game focus, this is the voice of the Mehujael, a great deal of meaning, this really will work? Of course not! Because the major gold Lord will not because of a PR activity to give up their own interests. Although WebApp and Nativeapp who died and who live the issue has been debated for a long time, but the PR activities of the consortium, for those who look forward to carrying the banner of the HTML5 to subvert the app ecology, and repeat the trick of a liar fooled fool. So what does it mean for developers and technology users to make the so-called standard decision? Can you benefit from it? How do we look at this progress? All this has to do with the divergence between the WHATWG and the other, dynamic standards or fixed standards more suitable for developers? I think the answer may be WHATWG's livingstandard!. Because there is no dynamic standard, there will be no HTML5 of the future. HTML5 want real development in the future, the core issue is not the standard day or browser performance is not enough, the key is two points, one is continuous improvement, the second is the ecology. Continuous improvement If there is no continuous improvement of the standards and efforts to the organization, HTML5 can only subvert the app ecology as a slogan, always acting as a supporting role. Because the pace of ecological innovation is much larger than the speed of developers. ITWorld has been completely not 10 years ago, cloud/client cloud and end quickly eroded the traditional B/s architecture (browser to the server) space. The end of the mobile phone is not specified, but more extensive including the pad end of the PC and even the end of the car end home appliances and so on. In contrast to the PC era, more side appearance represents more hardware combinations and more business scenarios and functions. We have been criticized for the slow pace of standards organizations such as the US, and the announcement of this standard clearly does not solve any cloud-and-end complexity. Let's imagine: Scene A; the TouchID of the iphone is emerging on a variety of terminals, resulting in a large number of new APIs, and even possible future terminal capabilities with hard solutions, such as iris recognition, voice print recognition, and so on, under a fixed HTML5 standard. HTML5 with the Deviceapi even only covers the Featurephone era of the basic Address Book, camera and other functions, today's TouchID can not be effectively mobilized, not to mention 2, 3 years after we can not recognize the new function of the standard supporting implementation. In this case, the HTML5 standard represents a weak feature scenario B: the development of smart hardware is rapidly increasing the demand for Bluetooth and WiFi usage and drivers, and what is the support standard for Bluetooth 3.0 drivers for HTML5? Can you follow standard HTML5 or matching standards and protocols to connect most of your smart hardware to your browser? The answer, of course, is totally negative. One of the most common of the future is not possible, and those who talk about HTML5 will replace the app may say that these are not HTML5 good examples. So what HTML5 is good at is typesetting layout and reading class also or some Low-cost game app? Not to mention that for NFC, and so on may soon become the terminal standard system new ability, therefore the HTML5 standard which does not develop after the finalization represents the weak expansion in fact, all this is based on the HTML5 argument is not no clear solution, in short, the so-called HTML5 finalization is only farce and PR, If you really look forward to HTML5 Challenge app ecology, there must be a continuous development of the dynamic standards, to be able to have the eligibility to participate in the game. But it depends on the standard behind the push and the king, those who want to build their own ecological kingdom of the big players. As an important pillar of WHATWG, Apple has been developing its own webapp technology in a low-key, and so far, iOS has more than Android and otherThe system is more mature and perfect HTML5 support, but unfortunately Apple is only HTML5 as a technology, but not to build HTML5 ecological make any other efforts. The ecological 2013 is the lowest HTML5 year, because in the previous year, numerous blows ensued, in addition to users of HTML5 generally negative feedback, the most serious incident is Facebook's total water! Once upon a time, faced with HTML5 Zuckerberg's ambitious push to replicate Facebook's eco-and Hegemony program on the PC side. As we all know, Apple's ecosystem is quite closed, although Android is open but it also replicates Apple's ios-developer-app-appstore-user. So Facebook is pushing HTML5 to jump open the mobile operating system and embrace the HTML5 and WWW open traffic system. But even Facebook's heavyweight players have finally recognized it. Even Zuckerberg's grief over the media, and the biggest mistake we've ever had was to gamble too much on HTML5! , coincidentally, LinkedIn as another vane, in 2013 also gave up the HTML5 to embrace the app again. To this day, is not a short span of more than a year, the world has undergone a radical change, HTML5 and regain the temperament of the king? Of course it is impossible, all the world's it kingdoms have not changed, change is only time. According to Flurry's report, the user's share of app usage on the mobile side increased further by 80% in 2014 compared with last year, while the use of mobile web sites was further squeezed. This shows that the user market is not as difficult as the app upgrades and downloads (at least not as difficult as you think), and as the App Store is more humane and intelligent to help users automatically upgrade in the WiFi environment and so on, app in the use of the threshold for users is getting lower, Instead, the use and acquisition of WebApp based on HTML5 has become a barrier to users. Mobile browser user retention and use of more and more pessimistic, the most important HTML5 carrier is losing vitality, but we hope that the Super app, micro-letter in China is now a lifeline. Of course, companies that build their own closed-loop ecosystems based on the Super app are not just Facebook, but also a large number of domestic test-water firms, but all end with Jankin. From the WebApp store in UC to the lightweight application of Baidu, building an ecosystem based on mobile web traffic has not been successful. There are many reasons for this situation, such as poor browser performance, HTML5 standards, no effective webapp distribution channels, and so on, but as I said 3 years ago, the core issue is the confrontation between the mobile open flow system and the native ecosystem. Users are currently searching and downloading apps from the App Store, and the app portal is on the desktopClick to use, which has become a fixed mode for iOS and Android ecosystems. Instead, let the user into the Super app, and then through the search or connect to a Third-party WebApp, whether from the operating process or the user's final experience can not compete with the operating system level experience. And the HTML5 standard is not for this ecological difficulties bring any change, so said HTML5 in the so-called standard version of the final, just a PR farce, although stirred the market, but also stimulated a group of practitioners to serve as cannon fodder. Of course, HTML5 and WebApp not to open or micro-letter! Creating mobile open platforms and ecosystems, micro-trust is the leader, and has successfully transformed part of the app's traffic into WebApp traffic. Micro-letter has also innovated the way of diversion, did not choose User URL input, also did not choose User Search into the WebApp, but the account into the URL and direct collection of ways, formed a special WebApp browser. After getting through the flow and appropriate to join the payment means, not only to activate the flow also make the flow more valuable. This gives hope to HTML5 developers, but is quickly disappointed, as developers find that micro-letters control the flow of traffic beyond expectations. This reminds me of the SNS era open platform to play dead many socialgame manufacturers of the past. China has a large Internet open platform, once Tencent, everyone even Taobao. But the summary rule is not a Pixiu principle flow only can not enter, the so-called activate flow only for own ecological service, although this is understandable, just for developers to put their dream grafting in China version of the open platform is tantamount to tiger. So the HTML5 ecology may be built on an open platform, but the HTML5 that really can fight the native ecosystem needs more radical changes like webOS. Summing up the developer's final version of the HTML5, the mentality can be very calm and will not bring any substantial changes in the short term. browsers, especially operating system vendors, will not give up their own interests because of the finalization of the standard, which has already been supported and should not be supported by standards. Just HTML5 as a progressive standard, aside from the game of interest and politics, still will bring more value to the developer. As long as not blindly follow the attitude of learning to actively treat, will still benefit from it. HTML5 and supporting web development technology has a cross-platform, low threshold of the characteristics of the current large number of applications in the application of HTML5 with nativedevelopment native development, greatly reducing the overall development cost of the app, There are a number of mobile application engines that use JavaScript and HTML5 to develop Cross-platform Nativeapp to play a practical value without touching the ecological benefits of iOS and Android. So as long as the return to the technology itself, the application of HTML5 technology to practical scenarios to give full play to value, we can gradually meet the brighter future. There have been many professional mobile application development platforms for Web developers in the mobile domain, such as APPCELERAOTR, PhoneGap, Apicloud, Kony, Appery, etc., which accelerates the popularization of HTML5 practicality, Let HTML5 technology combine mobile to play greater business value. Of course, in addition to the app, there are some HTML5 game Professional support technology platform, such as Cocos2d's jsbinding and many other HTML5 game engine, for HTML5 and JS and other Web technologies in the current ecological environment of the application provides an effective way. So it can be said that the developers in the HTML5 technology itself in the choice of homeopathy to become the key to development and benefit. (This article for the author Liu Contributions, the manuscript point of view does not represent the point of view) on the author: Chinese name Liu, apicloud mobile application Cloud service founder and CEO, witnessed the China Mobile Internet from the SP Dream Network to the era of the whole process of the intelligent machine. Focus on domestic and foreign mobile application development Platform field research, systematically elaborated the challenge of web app and the development of hybrid app. And with the Apicloud.com mobile application cloud services to successfully get the Northern lights of the 5 million U.S. dollar a round of financing.