HTML 5 is a blood vessel in the native APP ecosystem.

HTML 5 If you subvert the native app, it will not be a simple Web app, but it means building a "big eco" system, including new operating systems, new players, new business models, new product logic, and so on. But few people really believe the subversion will come soon.

Aside from the appalling rhetoric of "HTML 5 Subversion APP", the industry has seen some of the opportunities to build HTML 5 "niche", such as micro-letters that have been integrated into the native ecosystem and built their own HTML 5 niche. But integration means obedience, and micro-letters also look at higher ecosystems such as Apple's face and follow player rules. Similarly the micro-letter "small ecological" system players also have to learn to be a obediently obedient, last week, Zhangxiaolong's speech gave an icy water to the excitement of the HTML 5 game, with no intention or slip of the tongue, and the clear rejection of the HTML 5 game in conversation was again a blow to the industry's Hard-won hopes.

Around the micro-letter ecology I said "Tiger", which corresponds to the expansion of the HTML 5 ambitions. Looking back on the Internet's Open platform, Facebook created Zynga and destroyed Zynga, and China's Internet platform to crack down on partners is only going to "go even further", as the US market was born a few years ago to a company like Zynga, a similar opportunity in China that has never really come true. The micro-credit horsepower of a step-by-step control of the electricity quotient and game flow, incorporation of media, if the HTML 5 practitioners remove more ambition, be a obediently submissive from the micro-letter of the small ecology of a piece of the soup is very realistic, but there is no building "big ecology" and "subversion of native APP" opportunities.

HTML 5 is a blood vessel in the native APP ecosystem.

Mobile browsers at the moment, the sunset "small ecological" system is unable to carry too much ambition, so how does HTML 5 and the current ecosystem coexist and develop? Integration "is happening!" The market does not need HTML 5 technology, just does not need HTML 5 practitioner ambitions.

HTML 5 is fast becoming integrated into IOS and Android-led native ecosystems! Native app embedded WebView Access Web page has become a common practice, the use of HTML5 to develop native APP is not new. And the further development of HTML 5 technology solves some of the ills of native app ecology, such as the "island effect" of app.

Compared with the PC-led web Internet, the APP-led mobile internet lacks the effective means of "traffic-boosting scale", and the "flow-generated flow" is a difficult model. The integration wall and advertising recommended APP have effect, but compared to the Web age a link jump efficient mode effect is not so ideal.

The sharing of micro-trust friends makes HTML 5 a great value for activating mobile internet traffic, and "moving content from one app to another quickly, completely and efficiently" is the best part of HTML 5. On the desktop of a centralized user device, HTML 5 is like a blood vessel that connects individual app organs and transports blood to different apps. This is one of the manifestations of HTML 5 's rapid integration into the ecology and the value of free flow to accelerate and gradually transform the native ecology.

HTML 5 Unexpected future, detonation point index also depends on the United States

Just three years ago, when the Chinese market feature phone still dominates, we talked about "cloud trends" and the popularity of smart terminals, and few people accurately expected the end-market pattern today.

The so-called subversion, often is in our unpredictable situation in an unknown form of the blow. The latest US mobile Internet report shows that the share of PCs in all networked devices has been severely squeezed to less than 1/4 and is shrinking further, and that mobile payments are emerging, and that mobile shopping and business, based on the "cloud" architecture, are reshaping traditional areas, such as Starbucks 2013 Annual mobile turnover of more than 6 billion yuan. HTML 5 Subversion APP This Luliang topic is not today, but it is said for a long time. It is not possible to say that HTML 5 is not a possibility to subvert the APP, but even subversion will not happen in the form we can easily anticipate, not as a mobile browser, or as a Web app that is adapted to native ecology. Subversion means that revolution, revolution means innovation, only when the industry has accumulated enough innovative talent, innovation and innovative resources, will promote change, but the current conditions of these innovations are almost none.

China's internet industry is relatively developed, specific culture, policies and even Chinese characters have set up a natural protection barrier for the Chinese Internet, creating a unique opportunity for Chinese Internet practitioners. But the vast majority of China's Internet development model is still called "Consumer-to-consumer", we use HTML 5 or create HTML 5 ecology, or to subvert the native APP, all of which is more sensible for Chinese Internet practitioners to look for the U.S. market's "superscript" companies, the author did not There is any denial of the Chinese Internet practitioners innovative ability, but if such subversive events in the more mature Internet industry in Europe and the United States did not detonate in advance, then in China it is difficult to break through alone.

As a constructive reference indicator, only the European and American HTML 5 market has spawned a sufficient scale of successful cases, China's HTML 5 major ecological areas may appear similar opportunities. But for now, it's a slim chance to bet entirely on the pure Web model of HTML 5 technology.