HTML code optimization lets SEO core technology no longer mysterious

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Cold son often hear seoer will ask: SEO core technology is what? In addition to search engine algorithms and word segmentation technology, there is no more real technology can make SEO more simple, the effect appears faster? The answer is: yes. Many seoer in the process of Web site optimization, often only involved in two aspects: content and links, content and links are two major elements of SEO is important, but the code on the page optimization is often overlooked, seems to think that it is a programmer's thing. In fact, very few programmers will know how to optimize the code, so that the code is more friendly to the search engine, and keyword ranking is often from the HTML contained in the important information, HTML optimization can make search engine spider more convenient to crawl web information, so that the rise of the site rankings becomes imminent.

Search engine rendered results page is an orderly list of sites, each list shows the site has 3 basic elements, namely, title, URL and summary, which needs to be generated from the body of the page.

Many seoer in the process of doing optimization, have deliberately emphasized the static page. They thought it would be more useful for search engines to crawl content in Web pages. The page is changed from dynamic to static, the goal is to hope that search engines like, can be searched more opportunities. However, at present, most search engines are included dynamic pages, the number of sites using dynamic pages is also far greater than the number of static pages of the site. If the specific factors taken into account, the page static sometimes is not worth the candle.

Search engine on static pages and dynamic pages and no special likes and dislikes, but sometimes dynamic page parameter mechanism is not conducive to search engine included, and static pages more easily included themselves. In addition, static pages to some extent reduce the system load, but also improve the page access speed, system performance and stability. Therefore, I suggest that ordinary Web sites are converted to HTML static pages.

The degree of Inner page optimization is an important factor in determining the ranking of the main keywords. Generally speaking, a website's comprehensive flow except part from the home page, the rest comes from the inner pages of keyword rankings. Therefore, we all need to think of each page as the homepage, as the optimization of the home page to optimize each of the pages, so that the search engine that your site every page is very friendly.

Internal page optimization is actually very simple, each update the article, in the background to open the HTML code for each new page, first modified meta. The following is an example of the z-b of a cold child, for example, the title of the first selection contains more than 4 keywords, too long, and they all need to do the ranking of these keywords, then the title of the inner page in addition to the title of the article, the back will also display the title of the home page, since then, netizens in search of these headlines , will see the inside page title is too long, almost can't all show, not only will cause spider crawl data become laborious, also can not tell the theme of the page and the center of gravity is what (if the first page title only select 1-2 keywords is ok). For example, the meta that is seen from the source file of www.hanziclub.com/post/seo5.html before optimization is:

Here, the author based on the experience of special emphasis is that each page H3 contains keywords can be set to different keywords, such as the H3 in the lower right corner of the article page shows the effect is:

。 The goal is to let the site's main keywords on each page can be displayed, increase the exposure rate, so that the keyword ranking in the shortest possible time to rise rapidly. Similarly, links can also be so set, as much as possible outside the chain on your site to display your site to promote the keywords.

General Web page optimization includes these key points, others can be in the practice of continuous exploration and summary. Of course, web optimization is mainly done to search engines to see, the same can not cheat, the premise or based on content strategy, good content with a streamlined code to build a perfect web page.

Note: Han Xiao built last month by the same IP with other K Web sites, resulting in a slow snapshot, I believe that the next update, the SITE keyword ranking will have a leading position. At the same time, welcome to join the soft Wen family: 1,571,654,761 Exchanges and learning.