Huawei consumer BG: 64.21 million smartphones in the first half of the year increased 62%

"TechWeb Report" July 29 news, a few days ago, Huawei Consumer BG announced the first half of the 2014 terminal shipping data: mobile phones, MBB and home terminals total of 64.21 million shipments, including smartphone shipments 34.27 million units, an increase of 62% per cent. Huawei's consumer business has achieved robust and sustainable growth in the first half of the year, benefiting from the sales of flagship handsets such as P7, mate24g and the further rise of Huawei's global influence. P7, Mate 2 4G and other high-end models received global consumer recognition in May 2014, Huawei in Paris, France released its annual flagship smartphone Ascend P7, in the short 2 months after the release, Huawei AscendP7 quickly landed in China, Europe, Asia-Pacific, Latin America, the Middle East and Africa and other markets, By the end of July sales have exceeded 2 million units, covering more than 70 countries and regions. Meanwhile, in the first half of 2014, the launch of another smartphone Huawei Mate 2 4G also in China, Europe, Asia-Pacific, North America has been listed, but also achieved a decent performance. Huawei's Ascend P7 and Mate2 4G are a sign that Huawei is beginning to show its brand clout in the high-end markets of mobile phones around the world. "Huawei AscendP7 in our tests, the operation of the app is strong in fluency and fluency does not lose the high-end smartphone we've tested in the past few years," says Android Community, the mobile phone's authoritative professional media. In addition Ascend P7 is a flagship machine capable of photographing high-quality photos and videos and providing a top-notch screen experience. Global brand influence continues to rise 2013, through advertising, sports sponsorship, industry events, product launches, retail store building and online promotions, such as a series of brand and market activities, Huawei is trying to actively communicate with the vast number of consumers, committed to become a consumer favorite intelligent terminal brand. According to Ipsos, a global market research firm, the global visibility of Huawei's brand reached 52% in 2013, an increase of 110% per cent year-on-year. In the 2014, Huawei consumer BG continued to deepen its global brand marketing campaign, making Huawei's brand awareness and influence in the global marketplace further enhanced. such as the sponsorship of Italian AC Milan, Germany Dortmund, Germain, Britain Arsenal and other European top football clubs, Huawei in Europe and other developed markets, the rapid rise in brand influence, but also more and more consumer recognition, and led to various types of intelligent terminal products sales. In the Netherlands, Huawei's sponsorship of the Dutch Ajax football Club has rapidly increased the market share of Huawei smartphones in the local marketplace. In the second half of 2014, Huawei Consumer BG will further play its leading edge in the 4G field, from the global consumer demand, and closely cooperate with telecom operators, open markets, electricity and other marketing channels, and continue to launch a highly competitive gigabit 4G boutique mobile phones as well as in the power of high-end market flagship models, 4G Intelligent Terminal full range layout。 In addition, Huawei will continue to layout in other terminal areas such as wearable equipment. Overseas market Growth highlights 2014 Huawei Consumer BG has increased market expansion in emerging markets such as Asia-Pacific, Latin America, the Middle East and Africa, where shipments of Huawei smartphones are rising quarterly. In the second quarter of 2014, Huawei smartphones shipped 20.56 million units in the global market, an increase of 85% per cent year-on-year. Thanks to the lifting effect of Huawei's brand influence, Huawei has made a big increase in shipments in some markets, becoming one of the favorite smartphone brands among local consumers. Among them, the Middle East and Africa market growth as high as 550%, Latin American market growth of 275%, Asia-Pacific market growth of 180% per cent year-on-year, the European market growth of 120%, which further consolidated the Huawei smartphone in the regional market leading position. And in parts of the Asia-Pacific and Latin America, Huawei has become the local leading brand. According to the May 2014 GfK Retail Data monitoring report, Huawei smartphone in Colombia's market share reached 18%, ranked first.