Huawei Electric Business Roadmap: a single product to win the future global construction station

"Billion Power Network News" November 6, today is Huawei's latest smart phone "Huawei Glory four Core love version" online pre-sale on the last day. According to Huawei Terminal CSO Xu revealed that November 1 to November 3, the phone in Huawei Mall, Xun Network, Tencent Wireless three platform total reservation volume reached 2.24 million.

Billion power network found that "Huawei Glory Quad Love version" and millet mobile phone sales model similar to the main low-cost high configuration, the early period mainly through the way of booking the number of online sales.

The "Huawei Glory Quad Love Edition" is currently being sold only on the platform of electricity dealers and is most likely not to be available offline. "An unnamed Huawei electric dealer in charge to the billion Bang Power network revealed. Currently, the mobile phone's sales line is:

The first step: November 1 to 3rd, the user can be in Huawei Mall, Xun Network and Tencent Wireless reservation purchase;

The second step: 4th to 6th, with the appointment of eligible users can purchase orders;

Step three: After number 6th, Huawei will consider whether it is on sale on other electric websites, possibly involving the platform such as Jingdong and Cat.

A person close to Huawei Mall revealed that the future development of Huawei's electrical business will be mainly through this model, "not rely on the number of products, and rely on a single product to win."

Huawei in its own business of the "Electronic Business" color more and more radical. Previously, Huawei has launched a "Shining" series on the electric business, while Huawei has a variety of handsets only sold online. According to the Billion power network, in the Glory series, Huawei Mobile phone will also be launched for the Electric channel serialization, customized products, Huawei's attitude is "in view of the electrical business has just started, the introduction of some high-end products to help open the market." ”

Another Huawei electric business people told billion Power network, Huawei's future focus will be Huawei Mall. At present, Huawei Mall's daily orders have risen to thousands of single. Earlier, a third party data showed that since mid-August, Huawei Mall's daily average traffic and daily average number of pages visited the rapid rise, and always maintained a high level, early October, has broken into the first 10 of the traffic of the company's Web site. In recent months, Huawei Mall has been greatly expanded in commodity categories, from the initial online mobile phone, mobile broadband, home terminals and accessories four have been expanded to the sale of tablets, broadband access to the necessary accessories, application store business, emotion UI Man-machine interaction system and Huawei cloud+ cloud services. Previously, the outside of the Huawei Mall is an evaluation of the "single product, simple structure."

Another important message is that, based on the business, the future Huawei Mall also plans to build a global substation. "Huawei has a lot of subsidiaries around the world and it doesn't need to build a separate station to integrate the original resources," the official said. ”

In the "Huawei Glory Quad Love Edition" of the promotion process, Huawei has always been low-key, the full use of micro-BO platform, in addition to Xu Pro-Pro, Huawei Terminal Chairman Yu and other Huawei senior, partner Tencent CEO Ma, President Lau also out for mobile phone "platform", and Tencent for " Glory four core Love edition "specially launches two apps."

As regards the promotion programme, according to billion power network to understand, next year Huawei Mall will increase efforts to promote, and focus on improving product research and development capabilities and platform performance, the director said, "The current Huawei Electric Company's team has more than 100 people, and their marketing is mainly through the BD Exchange, headquarters is also very valued, The momentum for future growth is expected to be fierce. ”