Huawei kills Smart TV: plotting intelligent ecological chain

Huawei, the telecoms giant, has also tried to stand at the "Typhoon Port" during the smart-television war between traditional TV companies and internet companies.

On the afternoon of October 13, Huawei honored and Skyworth Cool announced cooperation, launched the new 55-inch "Cool Glory A55" Smart TV, priced at 6999 yuan. It is also the first time Huawei has entered the field of intelligent television, after the launch of end products such as smartphones, tablets, routers, and smart hand rings.

In the field of television, Huawei is still a "recruit". But as an annual income of more than 39.5 billion U.S. dollars, net profit of nearly 3.5 billion U.S. dollars (2013 data), but also the world's largest telecoms equipment manufacturers, the third largest expert machine manufacturer of Huawei, this entry into the smart television sector, the industry will bring about how much change? Will Huawei become the leading domestic smart-TV maker of the future?

After the conference, Huawei Glory Business Division President Liujiang, Cool Open Network chairman Zhiguo accepted the "one observation" interview, on the above issues were interpreted.

Cool, glorious, A55 pricing is still on the high side.

From the configuration point of view, Cool glory A55 equipped with Linux bottom optimized lightweight cool open COOCAA OS system, built-in Heiss A9 four core 1.5GHz processor and eight core Mali450 GPU, using LG 55-inch 4K IPs HD screen, resolution up to 3840x2160, The official claim is "the industry's first no remote control, no interface design products."

function, cool open glory A55 full use of wireless transmission, support including 60GHz, 2.4GHz, 5GHz and other wireless technology and transport protocols; second, completely discard the remote control, its third, any time, any equipment, anytime and anywhere can interact with the machine.

Cool Open Network Chairman Zhiguo to "one observation" expressed the following views:

1. Why are the young people getting far away from the TV? Traditional TV pain point: Boot too slow, trouble handling, lack of content, interface complex. Current Smart TV products in the UI and remote control changes are not enough to meet the needs.

2, Skyworth cool open hope that young people play mobile phone with the way to play TV, and can be shared at any time.

3, the cool play A55 realizes the information source automatic switching, will support the Mac OS x,ios,windows,android system compatibility, has already supported uses the Apple iphone and Huawei Glory handset.

4, Internet enterprises to do their own TV threshold is relatively high, supply chain and other water is relatively deep, the risk is very large. The Glory biosphere needs television, but it doesn't have to be done by itself, and Skyworth is a good partner.

5, Skyworth and Huawei Honor the establishment of cooperation is at the beginning of the year, so it is not a goal to break through the administration of SARFT 181th file restrictions, will also comply with the 181th document restrictions.

"Reviews": as a LG 55-inch 4K Intelligent TV products, even if they are added to their own characteristics, 6999 yuan online purchase price is too high, it is difficult to carry out in the market volume. Compared with the A55 of the price of 6999 yuan, Skyworth's own brand of 55-inch smart TV price is generally around 3999-4999 yuan, and Samsung uses its own brands and panels of 4K TVs less than 7000 yuan, it is worth the scrutiny of Skyworth in A55 TV pricing and sales logic. Zhiguo on the issue of "one observation" said: "The two sides on sales are not expected."

Huawei aims to complement intelligent terminal ecological chain

As an international giant with a yearly income of more than 39.5 billion dollars, Huawei's moves have been a concern for the industry.

Huawei Glory Business Division president Liujiang to "one observation" disclosed the following information:

1, in the launch of mobile phones, tablets, routers, hand ring and other products, Smart TV has become the Huawei to complement the intelligent ecosystem of an important link.

2, the two sides of the cooperation model is not exclusive, Glory will be combined with other manufacturers to launch smart television products.

3, Huawei into the field of intelligent television products did not mean to fight millet, palm and living room is the mobile terminal two main entrance, mobile Internet hardware extension will inevitably involve intelligent TV.

4, Huawei's glory and Skyworth cooperation began at the beginning of the year, the first lead is Huawei Heiss chip, because Skyworth launched the first use of the sea-SI processor Smart TV, and today's cool play A55 TV is the second.

5, the future of Huawei will certainly not enter the field of intelligent television manufacturing.

6, Huawei's honor to establish a smart home product strategy has been clear, but do not want to go too fast.

"Reviews": as an independent brand of Huawei's intelligent terminal business, Glory has been playing the role of Huawei in the mobile terminal "special forces". Glory brand in December 2013 independent operation, 10 months since the smartphone sales have more than 10 million units, and launched including mobile phones, tablets, routers, hand ring and many other products.

It can be said that the glory and millet is currently domestic manufacturers in the intelligent ecosystem layout of the best two brands, between the two sides of the "war" from smartphones, and gradually extended to tablets, smart routers, hand ring, until the current television products. The difference is that Huawei is proud of its desire to cooperate in a way that quickly completes smart-TV categories with less risk, and millet is more willing to rely on its own power to complete the ecological layout.

On the other hand, whether it is millet or Huawei Glory, it represents the mobile phone companies to the family-centric intelligent ecosystem layout, which is different from the traditional appliance manufacturers and internet giant Enterprise layout model. From this perspective, a family-centric intelligent ecosystem war has just begun.