IBM is also staring at your wallet in the big data age.

The annual holiday shopping season is the busiest season for http://www.aliyun.com/zixun/aggregation/35222.html "> US retailers and consumers." At this time, a game is quietly unfolding between retailers and consumers-retailers are trying to empty out consumers ' wallets, and consumers are racking their brains to find the best bargains.

This year's holiday shopping season is no exception. 11 and 22nd to 23rd, IBM quickly released a number of U.S. online shopping trends reports, below the U.S. Eastern Time 23rd 3 o'clock in the afternoon some data:

-Black Friday, U.S. online sales grew 20% year-on-year;

--28% 's US consumers visited the retailer's website via mobile devices, which was 18.1% in 2011;

--14.3% U.S. consumers online shopping through mobile devices, an increase of 4% per cent;

The conversion rate of tablet users is 4.2%, higher than that of other mobile devices. The average number of online purchases per user on tablets is higher than the volume of other mobile devices such as mobile phones.

In black Friday, online sales, which were recommended by social networks such as Facebook and Twitter, accounted for 0.18% of total sales.

Do you know how IBM's data came from? They come from IBM's smart Business (Smarter Commerce). Smart business is part of IBM's Big Data strategy, designed to leverage large data to help retailers better collect and analyze data to better guide the sales of follow-on goods.

The IBM benchmark tool is the key to completing data analysis, which has been tracking and monitoring the online sales sites of 500 retailers across the United States, documenting and analyzing the responses and behaviors of consumers to various sales methods.

IBM Benchmark's main technology is based on IBM's acquisition of Coremetrics and Unica in 2010. Currently, retailers are joining the IBM benchmark network anonymously. IBM has not disclosed a list of clients that have joined IBM benchmark, but revealed that half of the U.S. TOP100 online retailers are now joining the network.

"If you're going to study consumers, you have to look at the technology they have in hand," said Craig Hayman, general manager of IBM's vice president and application and Integration Middleware business unit Cregg Haiman. Now they are connected to the Internet through smart mobile devices, using a variety of applications to keep in touch with friends and family. In this way, each of their buying behavior can be said to be inseparable from the impact of social networks. As an enterprise it is important to recognize this so that the right goods can be sold to consumers at the right price at the appropriate time. Many companies are already starting to do so. "Shows how much the company values and focuses on the big data in online retailing.

Now, as a consumer, you see, there are not only retailers and credit card companies, but also IBM, who are eyeing your wallet.

This article compiles from AllThingsD

(Responsible editor: The good of the Legacy)