Image search Engine Ranking optimization method

Absrtact: For the website optimization, most people will consider to do the website the page keyword optimization, many people ignore the picture optimization, let alone the picture rank optimization. In fact, in real life, our search for pictures is not much less than the number of pages, many friends

For website optimization, most people will consider to do the site's page keyword optimization, many people ignore the optimization of the picture, let alone picture ranking optimization. In fact, in real life, we do not search the image of the number of less than the page, many friends will be in Baidu or Bing image search search "Beauty", "Funny Pictures", "sea" and other words to browse the picture. Many pictures ranked better than the site so that a lot of traffic.

Especially in E-commerce sites, customers may be because of a product of a very beautiful shape and create the desire to buy, often pictures or video on the desire to buy much more than the text page. Picture optimization can be more targeted customers. Although the E-commerce site is not more than picture resources station pictures, but compared to the general corporate website, the picture is indeed a major E-commerce site features, high-quality picture information is also a site content of an additional value, so do a good job in the station picture optimization is very necessary.

Image search Engine Ranking optimization method

Overall, the image ranking mechanism and the keyword ranking of the same comprehensive score, but also divided into basic score, station score, stand outside the score and user experience.

Base score: The basic score is the quality of the picture itself, originality, display content, format, size, picture naming, etc.

Inside the station score: The score in the station is divided into 2 points, first, the picture is on the page: page weight, page layout, website structure, page opening speed, URL path, advertising, JS code. Second, picture and content related situation: Picture name, alt information, picture anchor text, picture surrounding information, etc.

Stand outside the score: The picture ranking is very important is the picture of the chain number, the wide range of citations, etc.;

User experience: And the Web page keyword ranking, the picture can be included, be shown is only the first step, the key is the user experience is better, that is, the front base score, picture and Web page relevance sublimation.

Here are some good picture ranking optimization considerations:

1. The weight of the site, the authority of the site, the age of the site, these site properties will affect to some extent the image of the search engine rankings.

2. The picture position, the picture best is puts on own server. Many sites are reprinted other people's articles, the picture is actually in other people's server, so although also can do rankings, but for this site after all unfavorable. In addition, the picture should not be placed in the position of the page too.

3. The original image of the picture, if the original will have a great advantage, as the content, not as fresh things search engine more interested.

4. Picture display content, optimize the display content of the picture, use the attractive picture as much as possible. The same is a weight loss product, a sexy beauty map clicks significantly higher than the pure drug map.

5. Picture quality, high-quality photos are more attractive to users than blurred images. Graphs with high quality in search results are more likely to be presented as thumbnails.

6. Picture format, size, it is recommended to save the picture in JPG or GIF format. Search engines usually use GIF format as a standard 256-color picture, and JPG as a photo with millions of colors. In the premise of ensuring the quality of the picture, as much as possible to compress the size of the image, so that the search engine friendly, but also shorten the page load time.

7. Specify the width and height of the picture. When you specify the width and height of a picture during a Web page load, even if the picture is not downloaded, the Web browser can begin to display the page, increasing the speed at which the page is loaded, thereby improving the user experience.

8. The name of the picture, to take a and the content of the page to match the names of the pictures is very important, the file name to the search engine to provide clues about the theme of the picture. And when the user browses to the picture name, also can well identify the picture information.

The default name has no communication effect on the search engine, so you should set a naming structure beforehand.

9. Picture Alt tags, alt tags can provide search engines with useful information about the subject of the picture. Search engines do not know the picture, the search engine is through the ALT tag to determine the image to return to the search results in which keyword. This is important, the ALT tag links the picture to the content of the Web page, and if the picture can't be loaded, the ALT text will be directly to the user. The content of the ALT label should be in accordance with the principle of keyword, accurate does not stack, and site content, title and description are closely related.

10. Optimize the page where the picture is located

It's important to optimize the page where the picture is located and what's around it. The page where the picture is located and the content surrounding it will provide the search engine with important information about the subject of the picture, especially the page title, which can be optimized to improve the image search results. Put the picture next to the relevant text as much as possible. Each picture corresponds to a separate target page, just like each keyword also corresponds to a page, much is repeated, search engine will be messy, will not be able to tell the theme of the picture.

11. The quality of the Web page content, the image ranking is inseparable from the quality of the content of the Web page, the higher the content quality of the page, the more likely the picture will appear in the image search results.

12. Expand the number of pictures, expand the theme of the picture, image search on the site, not only the product picture so a direct access to the user's method, enterprise-related, corporate news, product guide and other pictures can be used, which is the same as digging long tail keywords, different long tail keyword also corresponds to different words.

13. The picture of the folder environment, according to the type of picture or content, the picture is stored in different folders, folder names related to these pictures, different types of pictures on the corresponding different folders.

14. The anchor text of the picture

Make sure that the picture or picture link has related title information to the user, which can improve the user experience and help the user understand what the link points to.

15. Pictures outside the chain, the picture of the chain, the number of citations, a wide range of search engines is also a very important indicator. Page rankings need to be outside the chain, and the image ranking is the same, but this chain and the outside of the chain is a little different, a lot of people reprint articles are directly referencing the image of the URL, your picture by which references will affect your image ranking, is the page ranking of the garbage outside the chain and high-quality outside the chain is a truth. In the external reference to the number of times the image of the search engine found it the greater the chance, its weight in the same type of picture will gradually improve, get a better ranking is taken for granted. The image of the chain approach and keyword outside the chain approach is the same, accurate more simple, because now the more difficult to stay the keyword links, and the image of the URL is allowed to do when the soft text to join the site image URL on the line.

16. The number of visitors to the picture, the user is the owner of the search engine, a picture of the more access to the search engine will also think that he is more popular, given the ranking will be the higher the weight.

17. Image site Map, you can use Google Maps to the site of the image Extender, to Google to provide information on your site on the image of other informations. Not only can you help Google images that may not be found, but it also allows you to identify the most important pictures on the page.

Picture Search engine Optimization misunderstanding

Do not want to get the rankings and embed important keywords in the picture, search engine can not read the text embedded in the picture;

Do not block all picture files directly in the robots file;

Do not do picture special effects, let want to participate in the rankings of the image can not be search engines to find, such as "Click Small Map" inside a JavaScript connection, search engine is unable to retrieve the picture in the framework of the search engine is not found;

Do not have nothing to add a picture, it is necessary to Gazaiga.

Written in the last

Most of the focus of Web site optimization is how to bring traffic to the Web site search, in fact, sometimes image search can also bring a lot of traffic and transformation of the site, do web search and image search does not conflict, I think it is still complementary to each other, in the process of optimizing the site if you notice, That's a lot of value. and the image ranking optimization and normal page ranking optimization is no different, as long as high-quality, can be reproduced, users like it.

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