Influence can't be eaten as food

Absrtact: In the face of the installed capacity of a large reader, content provider (provider) both love and hate. Love him brings users and concerns, but also suffers from its inability to bring real flow income conversion. Xu Wei, executive editor of the World Network business manager, has put forward his own thinking

Faced with a large installed reader, content providers (provider) both love and hate. Love him brings users and concerns, but also suffers from its inability to bring real flow income conversion. Xu Wei, executive editor of the World Network business manager, has put forward his own thinking, if the reader to Taobao the same focus on the provision of Platform and foundation of public facilities, the charge and advertising authority to the content provider, may create a platform, CP, reader three-profit situation:

Yesterday, Zaker CEO Leeson and his classmates answered my four questions, and then we chatted some more on the micro-letter, but not deeply. Today, I am a zaker content partner and the identity of the old user, to give Zaker some suggestions. This may not be a universal requirement, but it is really what I have been thinking about.

Influence can't be eaten as food

As a CP provider content provider, I use CP for simplicity below, Zaker is important to us, it has a 14 million installed capacity, is an open content distribution platform. Using Zaker, we can let more users see the World Network business, this is very happy.

But what am I going to do when I have a lot of users? I'm definitely going to make money because I'm not a charity. If you make money, the two most direct routes are advertising and paid reading, but these two things, now Zaker can not help the CP to complete.

I found that I added at the end of the article banner map, in the Zaker was filtered out, in the NetEase cloud reading and fruit Network is the same situation. My banner picture does not have the link, is in the editor manually adds up, therefore I suspected zaker whether has carried on the manual examination? The advertisement this way is not going through.

Paid to read, needless to say, nor.

Therefore, CP on the Zaker is no way to make money, we can only get "influence." The influence of this thing, just like a woman who can not be a housekeeper, looks very beautiful, not live.

Why should I go to a micro-beacon user

In my question, I asked: "What's the difference between app apps?" Now the difference is not really small, but the installed capacity is different.

In this case, if the industry out of a deep pockets of the madman (I said if), spend a lot of money and the main CP to sign an exclusive copyright purchase agreement, that is completely can monopolize the quality of content, other app installed capacity, also become an empty city. This is a trick. Of course, no one is expected to do such a thing if the profit model is not yet found.

What can be done to make your platform more attractive than others, other than buying it? is whether you can get the CP to gain tangible benefits.

For example, from the end of last year, I gave the editor a KPI: Try to do a large amount of credit to the public account. This is not my own so many media friends around me are busy with this thing. Recently from the media hot, the original is not the same as a bunch of people, now also began to run their own micro-trust public accounts.

Why do we people love micro-letters so much? Because this is an important asset to ourselves. I can see who is subscribing, you can chat directly with the reader, you can send what you want (except the content platform does not allow), want to advertise advertising.

And in the Zaker class platform, we in addition to the content of free contribution, change back some influence, see a subscription number, we can do nothing.

If all this does not change, we must continue to work hard to the user to micro-letter public account to import, wait until a certain level of time, even if you cut off so the output of the reader can do?

Why don't you study Taobao?

A platform to continue to prosper, we must achieve the platform, CP, users of the three-party, which I have to say that Alibaba is the best company. Taobao in this ecosystem, the seller can make money (not everyone, of course, can only do the fairness of the process and not the result of fairness), Third-party service providers can make money, consumers can buy benefits, Taobao own money.

And now in the reader platform, except the reader side is very cool, it seems that no one is making money. Such a public service, without subsidies from the state's finances, is certainly not a long-term solution.

I was wondering if Zaker could learn from Taobao and have an ecosystem to play with? The recent watercress reading it is said that a girl two months by selling E-books earn more than 20,000, which gives me the desire to increase confidence.

To do the ecosystem, the most important thing is to "inaction." Platform provides, is the most basic public facilities, in addition to the platform on the partners and users in the presence of problems and provide services and contradictions mediation, other do not go to the tube. Therefore, I hope that Zaker can provide CP with some simple infrastructure, such as billing function and advertising function.

I think that we do not continue to discuss the media can not charge, since the media can not sell ads and so on, these problems are not discussed at all, because the situation of the CP is very large, there may be someone can charge, someone can not charge, someone to sell to advertising, some people do not sell off. Therefore, the content platform does not need to consider these, you just have to make the basic function, give all CP possibilities, and then put the rest of the matter to the market this invisible hand to complete.

For CP, we have the freedom to choose to charge, there is free choice, there is a choice in accordance with the one-month n block of money to subscribe to the freedom, there are choices in accordance with an article 0.99 Yuan of freedom, we have the freedom to choose to advertise, but also choose not to advertise the freedom. In short, as long as you give us these possibilities, we are dead or alive you do not have to control, certain people can live someone will die, but everyone has-hope.

Perhaps you will be afraid, after doing so, affect the user experience, readers will run to other platforms. But I think, after you do so, CP will come to you, like now we all run to the micro-letter, because there is money to earn Ah! And when the CP can make money, the platform said I want to divide 30%, that is not very normal things?