In the entrepreneurial path, there is no end, only the farther goal

"An ideal person and an ideal enterprise have an unyielding soul in their body. 'Alibaba opened a door for young people, which may be relatively small, but Just pass through this door, waiting for you in front of the road is bright, we must unswervingly walked past. "Hangzhou State Council Premier Wen Jiabao came to Alibaba Network Ltd. inspected, Ma introduced and blueprint for the future of the enterprise After depicting, he made such a meaningful remark. From the beginning of the Internet industry to advocating a new business civilization, Jack Ma strongly testified with his own actions: On the way to start a business, there is no end, and some are only the farther targets.

Ma said: "Today is cruel, more cruel tomorrow, the day after tomorrow is very good, but the vast majority of people die in tomorrow night, only those real heroes can see the day after tomorrow." The famous quote has been reproduced numerous times. Now it seems that this sentence is actually a warning to himself.

[Biography] Ma, born in October 19, 1964, Hangzhou, Zhejiang Province, graduated from the Department of Foreign Languages, Hangzhou Teachers College, received a bachelor's degree. Position: Alibaba Group, one of the main founders of Alibaba Group Chairman and Chief Executive Officer and Alibaba Chairman and non-executive director of the Board of Directors of Softbank Group, China Yahoo Chairman of the Board, Hangzhou Normal University Alibaba Business School Dean. 【Ma angle of view】 ▲ great business to make money, light will make money business is not a great business.

▲ Internet like a beer, foam the best time to drink.

▲ Sprint in the first 100 meters, no one is not an opponent, because running the 3,000-meter long-distance running.

You ran running, ran four or five meters to get away.

Open a door

Alibaba is also a door of Jack Ma.

Eleven years ago, Jack was standing on the threshold of the door, after which he crossed the narrow doorway to another vast expanse of heaven.

On February 21, 1999, Jack Ma told his 18 partners: "From now on we have to do something great and our B2B will revolutionize the Internet service model!" In Ma's apartment Alibaba was born. From that moment on, Jack Ma's name was loaded into the annals of China's Internet process.

Ma opened his own door, but also opened a door for others.

Alibaba Group operates a diversified Internet business, including B2B international trade, online retailing and payment platforms, and data-centric cloud computing services, and is committed to creating convenient online trading channels for all of the world. All of the Group's trading markets form an online community with more than 50 million registered users from more than 240 countries. Data show that as of April 30, 2010, Alibaba's personal online trading platform --- Taobao, then created 1.06 million direct and full employment opportunities, more than half of these 1.06 million people aged 20- Between 32 years old. As Premier Wen put it, these young people opened their own door through Alibaba.

Facing Premier Wen Jiabao promised: "In the next 10 years, we will provide a platform for 10 million small businesses to survive, grow and develop, create 100 million jobs for the entire world and provide 1 billion people worldwide with Internet access Consumer platform. "

Alteration Alipay

Taobao's growth and Alipay subsequently launched third-party payment tools Alipay are inseparable. The birth of Alipay less than 6 years, the use of more than China's largest bank - Industrial and Commercial Bank, is another initiative of Jack Ma. "If you do not solve the payment problem of e-commerce, e-commerce will not know where the next step will go. The loss of e-commerce capital flow to the industry and the country is very dangerous. If we do not, the multinationals will do it." .

Alipay was initially attached to Taobao's payment tool and is now serving 350 million people in China.

As of March 2010, Alipay registered users reached 300 million, the peak daily turnover of more than 1.2 billion yuan, the Japanese currency amount to 5 million. At present, except Taobao and Alibaba, there are more than 460,000 merchants supporting Alipay transaction services, covering a wide range of industries including virtual games, digital communications, business services and air travel.

However, Alipay has always been a black household without identity.

On June 21, the central bank issued the Measures for the Administration of Payment Services of Non-financial Institutions and formally announced the commencement of licensing and supervision of enterprises such as "Alipay" which are not financial institutions but have been paying for many years. Once they have obtained License, Alipay will become the "Internet financial upstart," because it holds an important financial channel between the virtual world and the real economy.

Some media said the central bank's new piece of paper is likely to mark the birth of an Internet financial giant.

Prior to this, Ma had a high profile announced to its largest third-party payment company Alipay increased investment 5 billion yuan.

All of this means a clear direction --- in accordance with Ma's ideal orbit.

"We think Alipay is likely to be an innovative credit system for the next generation of financial systems after VISA and MasterCard, so we are strongly committed to Alipay to ensure its safety, cleanliness, transparency and openness," said Ma Yun.

At present, Alipay on the bank card payment features, including card-to-card, Alipay card, not only to achieve the traditional banking peers, inter-bank transfer business, but also to achieve Alipay bank card transfer function. Alipay tentacles are methodically spread to the depth of the financial sector.

Taobao strategy

In a few days ago held in Guangzhou Net goods fair, Ma wandered around, he felt very moved, because "in these exhibitors network operators, I found myself." In Jack Ma's eyes, those who want to change their destiny through e-commerce network operators, just as they choose to start their own business. Years passed and his role was changed from an entrepreneur to a person who "can help these people succeed."

On the official website of Alibaba, it clearly shows that Alibaba Group was founded in 1999 by the Chinese Internet pioneer Jack Ma. He hopes to develop the Internet into a universal, safe and reliable tool to benefit the general public. Ma's personal ideal has become a corporate vision. Over the years, the ideal tone has not changed, but the content is always updated.

From personal trading platform to big Taobao strategy, Ma re-layout of Taobao, it is challenging the past themselves.

March 2010, Alibaba China Station (alibaba.com.cn) integration upgrade to the new "1688 platform" and successfully on the line, this is the first shot of Ma Yun Taobao strategy. 1688 platform sword refers to the world's largest online procurement wholesale market, the future will help physical factories, brands, a wholesalers to introduce a large number of buyers, including hundreds of thousands of Taobao treasurer shop, millions of offline cities Entity Owners, Millions of Existing Wholesale Market Buyers, Offers a Range of Trading Tools and Services. In this e-commerce ecosystem, all network operators in the network platform marketing, payment, logistics and technical problems are smooth.

In Jack Ma's vision, Alibaba will eventually establish an open and large platform to provide businesses with fast track and quality services while achieving their own win-win development, the e-commerce platform to achieve the ideal of "goods through the world."

In the view of Ma Yun, the 21st century will be the era of using new features of the Internet to advocate new business civilization. Enterprises will no longer make profits as the highest goal, but aim at maximizing social values. Among them, "opening up, sharing, Responsibility and globalization "are the important connotations of the new commercial civilization.

Ideal extension

As an ideal extension, Ma Yun's vision of the future of Alibaba Group also includes the ability to utilize existing resources and turn itself into the first open-sharing data platform in the 21st century. "What we want to do most is to build a credit system for all small businesses and all consumers," said Ma.

In Ma's plan, Alibaba Group will be fully open in the future to share their data, so that all manufacturers know the consumer data, so that consumers know the manufacturer's data, and all this is based on the premise of privacy protection. Ma believes that different from the competition of the last century is the competition of tools. In the future, "who owns more information and who has the future". Ma said Alibaba will increase its investment in cloud computing and cloud storage in the future and expects to release its data, including Taobao, to enterprises and consumers 5 years from now.

Jack Ma has said on different occasions more than once: In the next 10 years, Alibaba will actively promote its international strategic plan and strive to become the world's largest e-commerce service provider. Ma believes that Alibaba should become a part of the country's infrastructure and a part of its core competitiveness. "Alibaba's practice will prove that commercial soil for cultivating world-class enterprises in China is ripe."

On June 1, 2010, Taobao announced that Yahoo! Japan, one of Japan's largest shopping websites, has launched the "Amoy Japan" platform for Chinese consumers built by Taobao, Yahoo! Japan For Chinese consumers, "China Mall." By then, hundreds of millions of consumers in China will easily buy over 8 million unique online products from Japan on Taobao, while Japanese users will also enjoy 50 million net purchases from China through the new platform.