In addition to continue to maintain a good momentum in the server market, Dell is also pushing the process of transformation, its eyes are no longer limited to the server, storage and other hardware areas, but the entire enterprise-class business and industry standardization.
"From last year's fourth-quarter revenue, our server and network products grew by 11%, while the global industry grew only 1% to 2%, which also proved our advantage over Ethernet switch products." More recently, we have just announced a partnership with a SDN standard-setting agency in the world to ONG the Global SDN standards, and Dell will continue to promote its brand building and deliver "exciting unlimited" brand information. "At the recent media communication meeting, Dell Enterprise solutions director Marius Haas eagerly briefed Dell on the latest developments.
Marius Haas, president of Dell Enterprise Solutions
Compared to Dell 5 years ago, today's Dell has become very different, looking back on this 5-year shift, Marius introduced, everything Dell does is "think customers want to customer-centered", to maintain communication with users, adhere to the requirements of users to define new products, Dell's investment in mergers has reached $16 billion trillion, and it is these huge mergers that have enabled Dell to restructure its product structure with the ability to provide end-to-end comprehensive solutions.
Integrated infrastructure and management
As the infrastructure is being designed, Marius emphasizes the importance of ensuring its scalability, Dell delivers the most fundamental building blocks of infrastructure, comprehensive, convertible, flexible systems, and integrates product and technology innovations into various product lines, Marius said. In the server market, Dell is involved in three areas, namely virtualization, overall management, and energy management.
On the storage side, Marius revealed that the number of new products Dell will launch this year will exceed any time in previous years, and that "storage is going to be an exciting market component for us this year, and we are launching some of the most focused, exciting and innovative drivers of our customers." Our most fundamental value assumption in this regard is to reduce the cost of storage to meet the growing demand. Especially for the Chinese market, for small and medium-sized enterprises and some large enterprises, to help customers to further effectively expand. ”
An open, robust, standards-based network architecture is clearly essential to achieve the overall performance of the datacenter and to combine different devices. Dell has previously focused on and participated in the SDN standard setting, "We are working with relevant agencies in the hope that this process can be facilitated, and we will announce some new developments in SDN at a later stage and with key players in other markets." We want to be able to meet both management needs and the ability to deliver more efficient, low-cost, high-performance computing. "Marius said.
For users, the data center space has become a major constraint, Marius stressed that Dell hopes to reduce the use of data center space. In addition to a single product, Dell's recently launched Smart architecture has also become a new member of Dell's all-new converged integration system offerings, Marius said, "We believe that through our full range of solutions and products, we are able to deliver comprehensive, integrated, integration solutions." ”
In addition to being closer to the user's application, in terms of deployment and management, Marius says that when users deploy products, they will also ensure that they are seamlessly configured, that is, not only using Dell's products and technologies, but also enabling Dell's products and technologies to be effectively integrated with the product technologies offered by other companies, To provide users with better visibility and flexibility.
"So what we're doing now includes integration, integrated infrastructure and management, providing a user-referenced technical architecture, and a comprehensive solution that allows users to optimize for workflows." "Marius said.
Finally, in terms of technical services, Marius, Dell has a total of 44,000 consulting and pre-sales service personnel around the world, and Dell provides interactive support and global after-sale support to fully respond to user requirements.
Building Open data centers and cloud computing
It is also the innovation and accumulation of infrastructure and software services that make Dell more confident in providing cloud capabilities to users. For the next generation of data centers and cloud computing, Marius Haas says that it is clear that Dell now focuses on infrastructure services, mainly including internal and external data centers. And Dell expects that over the next three years, the user's demand for Yu Yun still comes from the private cloud, "so we want to provide our users with infrastructure management, application management, and information management so that users can take full advantage of different forms of data centers, because we know that data centers are not just a form, But many forms, but also relatively flexible. "Marius said.
By summarizing the communication with the users, Marius that the market is still highly sensitive to price or cost, secondly, users want to further improve their efficiency and expansion of the company's IT management more effective and more reasonable. So it's not just a cheaper infrastructure, but users want to be able to get key innovations at every point in the industry to further expand and manage the size of their companies.
In addition to providing more scalable modular components, Dell also combines various components effectively. It is also possible to further optimize the workload to suit the needs of the user's various applications. Marius Haas emphasizes that Dell wants to provide solutions for workload optimization, not only for internal and external needs. Marius describes a VDI that Dell unveiled a few weeks ago, which adapts to Wyse and VMware, is a pre-test, configured, and integrated infrastructure, and Dell is further optimized for workflow.
"In addition to providing infrastructure services outside of the datacenter, we also include software as a service, which means we want to help customers manage their internal and external data centers." "For the construction of the public cloud, Marius said, Dell will adopt two ways:" On the one hand we can provide a mechanism to enable users to access Third-party public cloud providers, another way is that we want to be able to become the public cloud service providers. ”
"On the whole, Dell's advantage is that we have an open, standardized, modular, converged infrastructure that doesn't have any traditional system constraints." Marius concludes.
(Responsible editor: Fumingli)