Intel Toddbrady: Environmental protection is IT industry opportunity to find business model

CNET Science and Technology Information Network April 8 Beijing report (Text/Liangqing): Todd Brady, this is a stranger to the outside world, he only do one thing, then this thing is to make Intel greener. It was also because of this that he became the first Scientific American magazine of the 2009 global science and technology leaders.　　Bill Gates, the world's richest technology man, ranked tenth in sixth place, US President Barack Obama. In the café on the first floor of the Kerry Centre hotel in CBD, CNET Technology Information Network and ZDNet to the top net reporter met the legendary, Intel Global Environment manager Todd Brady. Intel Global Environment manager Todd Brady received an interview with CNET Science and technology Information Network and ZDNet to top network under his leadership, Intel invested $38 million a year to improve energy efficiency in production, and to overcome the difficulties and take the lead in removing harmful substances such as lead and halogen in semiconductors in the industry. and actively reduce greenhouse gas emissions; Intel has been the largest green energy purchaser in the United States for many years ...　　Even he is the CEO of the family, who teaches children how to classify rubbish and use new energy. This is Todd Brady, a handsome, young, cheerful executive who, in the words of Intel employees, is "nice" and likes to mingle with his employees.　　In the interview, he answered all the questions in good order, which is just like his style of work, rigorous yet lively, strategically without losing details.　　Intel's three environmental strategies Todd Brady has been working at Intel for 15 years and has done a lot of work, and the most passionate job of his career is now, which is related to his major and to his personal interests.　　Today, Todd Brady, the Intel Global Environment Manager, is primarily responsible for supporting the development and implementation of the environmental affairs operations and related strategies of Intel's entire company. "Intel is an environmentally responsible company that pursues environmental protection and commercial operations," Todd Brady told CNET Technology information Network. Intel's environmental strategy spans all aspects of research and development, procurement, production, manufacturing, management, and more. Intel is working to share its environmental strategy with industry, with a view to achieving the entire industry, society and even global attention, participation and contribution to the environment.　　According to Todd Brady, Intel's environmental strategy includes three main areas: sustainable operation, Intel's main business is chips and semiconductors, and in many ways, it will reduce the environmental footprint of the planet before manufacturing. The second aspect is the development of environmentally friendly products, that is, the introduction of more energy-efficient products, whether for PCs or servers, whether netbooks or data centers, Intel pursues the highest energy efficiency ratio.　　In addition, for more than more than 10 years, Intel has pioneered the elimination of harmful substances such as lead and halogen in the industry. The third aspect is Intel's active push for environmental technologies, such as smart buildingsWoo and smart grids, using Intel technology and programs to make buildings more efficient and more intelligent. "This is not only an opportunity for business development, but also an opportunity to protect the environment." Todd Brady points out, "in everyday applications, if you just use an IT technology to help you understand how much energy you have, you will take some action to bring 10, 15% energy savings."　　"By 2012, the carbon emissions of Intel and its global plants were reduced by 20% compared with 2007. In the semiconductor manufacturing process, water is a vital link. The Intel Dalian Chip Factory, which will be put into production at the end of this year, will uphold Intel's global "precise copy" principle and serve as a pioneer in environmental protection and energy conservation.　　Last year, Dalian plant in the early implementation of the project, one of the annual water can save 60 million gallons, so got the Intel Environmental Excellence Award.　　Each of Intel's employees has performance reviews related to environment and sustainability, and the company has a "green Intel" website that allows employees around the world to participate in discussions, exchange experiences, build relationships, and find work fun. It will help the big energy consumers turn green. How does Intel value the environment as an upstream manufacturer focused on the chip and semiconductor sectors?　　Is it a green label for yourself to win more business?　　"Corporate responsibility is an important part of Intel's strategy," said Todd Brady, who smiled at the sharp question. This helps us to build a reputation, to ensure the company's operational capabilities, and to reduce the impact on the environment, can help us reduce energy costs and management risk. More importantly, we have only one Earth, everyone, every enterprise must protect it. "Intel will consider today's and future environmental issues, and we will compare today's and future products, solutions and environment to achieve the best fit." "In fact, energy consumption in the entire IT industry accounts for only the 2~3% of global energy consumption," says Todd Brady. So why do we as a member of the IT industry so much importance to the environment and environmental protection? The point is that leveraging advanced it technology to help other energy-consuming industries improve emissions and energy consumption has proved and is a huge opportunity in the IT industry.　　Intel's environmental strategy has been supported by a wide range of Intel's in-house research, manufacturing, investment and management departments. Intel investment as Intel venture capital is an important department. Todd Brady said, "Intel invests and we all attend the Board of Directors to report to the senior executives about the environment-related strategy." "The Intel plant built the first set of solar equipment, and Intel invested $100 million to support the Solar Technology Development enterprise Division."　　Intel invests in China, which also invests in China's leading thin film solar energy research and development manufacturing and solutions provider, and a large capacity energy storage equipment production company. On the product side, Intel's new Core i7 processor showcases Intel's high-performance, Low-power productsPotential。 A server with Intel's new Xeon processor is worth 8, 9 servers in the first 5 years. "Intel not only promotes product performance, but also improves environmental footprint." "In addition, Intel is actively experimenting internally and is doing wonders." "Intel invests 30 million dollars a year to improve energy efficiency in the production chain." 18 million dollars can be recovered each year. That's a 3-5-year ROI, half the time we expected, and two years to recover the cost. "A low-key, humble man, as an Intel executive, his contribution to the environment has made him the first of Scientific American global technology leaders."　　Bill Gates, the richest technology, ranked sixth, while U.S. President Barack Obama ranked tenth. For this achievement, Todd Brady jokes, "It makes me flattered!" It's a huge honor, both for me and for my company. Because this is not my personal credit, this is the honor of all Intel employees, I was only fortunate to come to the generation of this award. And there's no sort of award, and I might just be the first one. "His acceptance speech is very unique," if we get the winners together, I can see President Obama, ha. "Todd Brady's under a total of 12 employees, all over the world, they each have their own expertise, some things water management experts, while others are masters of energy management and so on."　　Asia-Pacific side of the head called Zhang Xiuwu, is the environmental master. "To tackle climate change and reduce carbon emissions, Intel is using clean energy and trying to reduce the carbon footprint in its operations, and the financial crisis has not affected our commitment," Todd Brady said. Intel also continues to invest in research and development of its products to improve energy efficiency. Otellini, Intel's president and CEO, said, "Despite our success in environmental protection, we still have a long way to play in protecting the environment due to the growing size of our businesses and the complexity of our manufacturing processes." Therefore, how to deal with these challenges will become the company's future development focus on strategic issues. Todd Brady to CNET Technology information Network, "Intel is actively exploring with partners to establish a set of business models in the environmental and environmental areas to achieve the scale effect." ”