Interactive Encyclopedia: Can the American wiki model succeed in China

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1995, the founder of Wiki technology, the American Wade Canning, developed the wiki technology based on the web, and then Jimmy, the father of Wikipedia, took the wiki technology from the lab to the Internet, creating the world's first encyclopedia, Wikipedia. The so-called wiki is an open, collaborative writing platform, anyone who logs in it can express their views on a particular aspect. Currently, Wikipedia is ranked seventh in the global web site, with 13 million entries and more than 19 million total registered users. Wikipedia has become an online encyclopedia of American Learning and life.

The success of the wiki model has also greatly stimulated China in the other side of the ocean, and since Wikipedia entered China in 04 and has been in China for more than 5 years, the real survival is numbered.

At present, the domestic wiki knowledge website is mainly the two competing situation: the first is the interactive encyclopedia--dedicated to creating the world's largest Chinese Wikipedia website, the site currently has 1 million users, 3.2 million of the terms and 3.4 billion of the text, has become a certain visibility in the wiki industry. Another is the Wikipedia Wikipedia site, in fact, is the English version of the wiki website. Then there are some vertical encyclopedia sites, such as the think-tank Encyclopedia, the Cross Rudder Post encyclopedia and so on.

On the surface, the domestic encyclopedia Web site development has shown a blossoming trend, but in view of the current development of China's Internet (30 users under the age of 70%, so the entire content of the internet biased Entertainment), for a slightly more professional nature of the encyclopedia site ( The best age structure is between 25 and 35 years old, and the user's contribution is less enthusiastic. In addition to the domestic users of the general understanding of the lack of encyclopedia, so the future of the development of the encyclopedia is a long way to go.

As the originator of Wikipedia's development-wikipedia, because of historical reasons, walking is a public welfare road, profitability has become a bottleneck in its development process. The interactive encyclopedia attempts to combine both public welfare and commercialization, seeking a wiki breakthrough in China.

In the past few years, the interactive encyclopedia has focused on two things. The first thing is to do the construction and operation of the interactive main station.

The other one is business development. Interactive Encyclopedia has developed the world's first Chinese Wikipedia site system--hdwiki, and is 100% open source code and 100% free. The goal is to create an encyclopedia of the ecological Circle, attract a large number of webmaster, improve the encyclopedia on the Internet brand. But the beautiful vision is like the stars in the sky, can only look up, but can not touch. Fuzzy profit model, immature operation thinking, make the development of hdwiki difficult. Although Interactive Encyclopedia CEO Haidong in an interview that the interactive encyclopedia site does not exist the ambiguity of the profit model, now the main contributors to the site between 25 years old to 40 years old, this age class users have a strong consumption and knowledge contribution ability, so many advertisers favored. But Dr. Pan seems to have forgotten that the Hdwiki object is the vast grassroots stationmaster. In such a group, 40% of the webmaster's website is no monthly income, and in the remaining 60% of the crowd in the monthly income of 2000 yuan below the webmaster accounted for 84.74%, want to build the Chinese "encyclopedia building" by the power of the desire to look so remote. But spent so much energy to do out of the Hdwiki, in the current domestic encyclopedia market share of more than 90%, interactive encyclopedia to do is no longer deliberately pursue the installation of Hdwiki, but need to help these webmaster how to operate these encyclopedia station, eventually to profitability.

In modern society, people's demand for knowledge has reached an unprecedented level. Mr Jimmivils once said: "Deliver a complete and comprehensive encyclopedia free of charge in every language in the world, even for the poorest and most oppressed." This is why Wikipedia will appear in the world, and China will have the truth of Interactive Encyclopedia.

Author: A Swimming fish

Starter: http://blog.sina.com.cn/s/blog_4f8dbcc50100eqb2.html