Internet +: New trend Rules

In his autobiography, GE's former CEO, Welch, told a story about GE's monopolistic market share in the aircraft-engine market. He asked the man in charge of the plane's engine how big the market was, and replied that it was tens of billions of dollars a year. Mr Welch said there was a need to  the market and to include relevant training, parts and components supply and financing services. The market has expanded to hundreds of millions of a year, but GM's market share has fallen to single-digit digits. Mr Welch believes that is the only way to expand investment.

Mr Welch argues that monopolies and fixed markets are not worthy of continued investment, and that by redefining the market, only a 1% share of the market is worth the gamble. With the power of the industry's Internet, such cases may be revived in many industries today. Taobao, Beijing East for the traditional merchandise retailing, Internet financial products to the banking industry, network transformation of transportation, human resources management, manufacturing, and even agricultural production in various fields. As the vast waves, the internet wave of the arrival of the industry is being shaken and scoured, carried into the flood of change.

Today, farmers using wireless sensing systems can keep track of the humidity, pesticides, nutrients and activities of various animals in the land. Smart cars can not only surf the internet, make phone calls, send messages, but also become part of the internet itself. The industrial Internet allows the machine itself and the production process to be digitized, monitored, shared and analyzed, and people and machines are connected. When the soil, the air, the machinery, our lives, our bodies, and all of the city's villages are data and networking analysis, the internet has been completed from the information consumption to the real and the integration of various industries, into the industrial Internet stage. This is when the information age really comes, just as the industrial revolution is ubiquitous.

Today, to tap the potential of information economy, expand information consumption, and actively cultivate new economic growth points has been included in the government's work plan. The Ministry of Industry recently confirmed the first batch of 23 internet and industrial integration of innovative pilot enterprises case shows that the Internet and manufacturing accelerated integration, has created a comprehensive platform for innovative applications of electric power, industrial app application crowdsourcing research and development platform, Food micro-letter direct solution, household industry consumer service model innovation O2O platform, Internet Business Interactive innovation system, intelligent Mobile Community Business O2O Service platform, new Energy Vehicle Intelligent Management Network platform, mobile internet third-party payment security system and so on a wide range of production services new model.

The internet, while speeding into the agricultural production, industrial manufacturing, consumer goods and raw materials and other production industries, profoundly changes such as production, design, sales, finance, payment, logistics and other links, a large number of new patterns, new models emerged. For example, the new Internet Finance tool based on information networking and sharing has promoted the innovation of financial service products; iron and steel, coal oil a series of bulk materials into the field of industrial electricity, driving the business model and economic structure of the landmark changes; internet-based product design and customized business model, not only used in clothing, shoes and hats, and access to mobile phones, electrical, automotive and other fields, smart cars, mobile-charging vehicle networking, and EDI (electronic data Interchange), GPS (Global Positioning System) and RFID (radio frequency identification) and other emerging equipment and information network technology is transforming transport, warehousing, distribution and other business processes; combined with large data, Mobile platform of Intelligent shopping, human resources management, as well as transportation, education, medical and other aspects of innovation is endless.

Shoes of Prey is an example of a custom-designed shoe that users can customize on this site. From flat shoes to ankle boots, users can choose from 12 basic footwear types. Next, users can choose the toes, instep, heel and decorations of different design, each click in the center of the screen will automatically update the preview. The web site, called "Current trends," shows countless shoes designed by a couple of users, and updates several times every minute. Shoes of prey found that the online conversion rate was increased by 50%, combined with the more sophisticated customization model of the Internet.

"The old man never regarded the ocean as an obstacle, but as a conduit for communication," said the film, the lone raft of oceans. "Like great sailing and electric inventions, once the Internet platform of each industry is established, it can through the information means, through the cloud, the Internet of things, the big data and the ubiquitous connection, the transformation process, the transformation thinking, reduces the cost, the promotion decision-making, realizes the Cross-border integration and the business model innovation, completes the industry innovation and the redefinition. Today, the consumer internet company, Bat is already the representative of Giants, but in the entire industrial structure, traditional banks, telecommunications, petrochemical and steel industry, such as similar or larger enterprises abound. Once the industry is internet-wide, chances are greater than the traditional consumption of the Internet.

Today, various industries are experiencing or facing the Internet +, that is, the process of Internet. More than 10 years ago we said the Internet +, may mean that all industries have to surf the internet. Today we talk about the Internet +, it means that all industries to the internet thinking of business philosophy, business model, business processes subversive innovation.

The founder and executive chairman of the Tian announced that the industrial Internet as the core of the 2.0, he will be the symbol of the industry's Internet as the Internet technology, business model, organizational methods to become the standard configuration of various industries, think ubiquitous terminals, unprecedented strong background cloud computing capabilities, The three key technologies and applications of the continuously upgraded broadband network form the foundation of the industry Internet. He suggested that the production of industrial internet age is large data, the new computing and computing technology and applications in the past to "process" as the core to the "big data" as the core, large data and large processing capacity will become each enterprise, each industry "new brain."

Since this year, the "Internet +" has begun to affect the various traditional industries. Huawei Business China chief engineer Hu Shanyong's analogy is more vivid, he said: "The early Industrial Revolution, the wealth from the distribution along the river, into the railway, along the road distribution, is now distributed along the Internet." "Because of this, bat three, including the earliest" Chinese internet architect, "said the letter, as well as Huawei, Ufida companies, these two years have gathered together on the same road: to provide infrastructure for the industrial Internet. Baidu President Robin Li also put forward: "The Internet industry's biggest opportunity is to play its own network advantages, technical advantages, management advantages, to upgrade, transform the traditional industry under the line, change the original industry development rhythm, set up a new game rules." ”

Deeper understanding, "Internet +" is not simply a transplant of Internet tools, but to the Internet as a source of thinking and productivity, "industrial Internet" process enterprises must understand several problems:

1, abandon the traditional experience, to understand the nature of the industry and the needs of users. Traditional experience, the enterprise-centric thinking is the larger enterprises more difficult to "self-subversion" reasons, and user thinking is the core of the Internet thinking, it requires all the principles of action, to return to the user demand this starting point, recognize the nature of the industry, focus on meeting user needs, and users grow together.

2.  industrial boundaries through openness, integration and innovation. The largest role of the Internet is to eliminate information asymmetry, the industry upstream and downstream and related partners as far as possible, to broaden industrial boundaries, close communication, collaboration and win-win situation. Therefore, the first step of the Internet in many industries is to start from the O2O of the line. In addition, we can use Internet tools to change the industrial process and business model, to open the spirit of cooperation, to restructure the platform, to center and form a commercial ecological circle.

3, pay attention to the Internet infrastructure, especially the collection, storage and application of data in the enterprise, and learn to use social networks, cloud computing and other technical means and resources, attention to network security, data and privacy protection, as well as the introduction and training of relevant personnel.

Fosun CEO Liang said that today there is no potential for the industry to see how far it is from the Internet. The next 20 years is undoubtedly the most critical historical moment of the industry's internet revolution, which also requires the support of industry, policymakers and capital markets. Breaking the rules and adapting to trends are the most important principles for all industries. Today, from the consumer Internet, which is more focused on digital consumption, to the Internet of industry, which focuses on the creation and production process, we have seen the passion of the industry, the footsteps of the pioneers and the examples of change. Like the human in the vast sea sailing, the sky flying bird figure, has shown that the land is in front.

(Responsible editor: Lvguang)