Internet cafes from Hing to decline, the operator began to change

20 years, Internet cafes from hing to decline, like roller coaster, today

The operator begins to explore the operation mode of the integrated leisure place

"Go, Café!" "Believe in such dialogues, whenever, you are familiar with."

In the middle of the 90 's, internet cafes smashed into taizhou like dynamite, allowing many young people in Taizhou to come into contact with the Internet.

After 10 years, the Internet Café industry in Taizhou rapid development, it makes many young people experience unprecedented fresh feeling, also let many Internet café operators Amoy to the "first bucket of gold."

But the rapid development of the Internet has achieved the brilliance of Internet café industry, but also let it sit on the roller coaster.

At present, the Internet has almost entered every household, so now you will go to the Internet café? What do you do in the Internet café?

In recent days, the reporter visited a number of internet cafes, interviewed a lot of internet users, the city of more than 800 Internet cafes in the future direction.

Once

Open a house and make a home

Like many, 32-Year-old Chiu, is also in the Internet café for the first time contact with the game.

Chiu is a small head of a company in Jiaojiang, has nearly 10 years has not entered the Internet café, but, those green years of warm memories, so far he unforgettable.

Greeting 35 friends to go to the Internet café to play the game, this is the high school period Chiu favorite to do one of the things.

Traditional Internet cafes, decoration is simply a painting of the wall, paved the cheap tiles, some big head computer, next to the big chair. On the hardware, there are seven or eight simple stand-alone games arranged on the desktop of the first display.

Although at that time the Internet café is very simple, but whether it is to see a movie, Brush the Web page, play chess or play games, the Internet Café is always a happy place to stay.

"At that time the Internet café business, to invest in a home to earn a home, is a very hot industry." "The 42-year-old Honggang, president of the Internet Bar Association.

Today

The traditional Internet café passenger flow is reduced

"Now the business is not as good as before." Honggang regrets, he now also operates two internet cafes, one of them has been more than 10 years.

Honggang said, waiting for the scene has ceased to exist, many traditional small internet cafes can only receive sporadic more than 10 guests, there is no noise at the same time there is no popularity.

Think back to the flourishing of Taizhou Internet café, Honggang said, the development of Internet café industry is like riding a roller coaster.

1995, China's first internet café "3c+t" was established in Shanghai. The following 10 years, Taizhou's Internet café Industry opened the spring mode.

Honggang is also operating Internet cafes Amoy to the first bucket of gold.

Around 2000, internet cafes springing up, into many people's eyes of the sweet cakes and gold pool. But the short-lived, because some of the Internet cafes management measures are not in place, such as illegal admission of minors, no business license, etc., frequent accidents. 2003, the Ministry of Culture issued a chain of Internet cafes business policy, prohibit single Internet cafes for approval.

Honggang said that from 2002 to 2007, the Internet Café is an investment can make money of the industry. But 2011 years later, the Internet café business is not good, the rise of mobile internet and smartphones, tablets and other mobile devices, coupled with the prohibition of minors into the internet cafes, smoking bans and their own business model, such as a single factor constraints, Internet cafes are facing a significant decline in the survival crisis. Jiaojiang's number of Internet cafes from the original 70, to the current 60.

"I was in Jiaojiang Old Town legendary internet cafes have more than 10 years, then only spent hundreds of thousands of, every day full." Honggang said, this is jiaojiang at the time one of the hottest internet cafes, but now even in the evening peak, seating rate is five or six.

Observation

Who is the consumer group of Internet cafes?

More than 10 years ago, it was a common thing to go to an internet café.

Browsing the web, watching movies, and even listening to songs will be done in Internet cafes. But now, with the popularity of the internet, mobile phone end of the rise, to the Internet café what else can do?

In recent days, the reporter visited a number of internet cafes found that 90% of the Internet users playing online games, and in which nearly 70% of the Internet users playing sports online games.

"Playing games with friends in Internet cafes is unmatched in any form of internet access," he said. "Compared to some people who have not entered the Internet café for many years, nearly 40 of the Chen Mingxiang said, as long as playing games, he will come to the Internet café, which is he and a few friends over the years tacit understanding."

"A home computer no more than two or three, can not tolerate so many people ' fight '." "In Chen Mingxiang and many of his friends, playing games in internet cafes is more like a party," he said.

In Taizhou economic development zone Wuzhou Net Café, reporter met "wait wife" of Chen Mo, he said: "At home always play mobile phone, home desktop computers have not been opened for several weeks, but the Internet cafes feel and home is different, let people think I am on the Internet, I was playing games, but also with a lot of people together oh." ”

In the visit, the reporter also found that the Internet café with the past has a very big difference. In addition to the overall pattern more spacious and bright, the Internet café computer emissions are not the past crowded, decoration style appears petty bourgeoisie, and even a lot of internet cafes became flavor "net Café".

And such an environment, also let some people like to take this place as a nap.

In Jiaojiang Jinjiang department store opposite the net Music café, the reporter saw, here's a lot of netizens, spacious and clean hall, almost full.

Shanli, born in 87, works in a public institution in Luqiao, with a 2-year-old child. "I am in the unit almost every day on the computer, home also has a computer." Shanli Frankly, but she will be in the occasional weekend afternoon, the children to the elderly to look after, home near the good environment of the net café a small net, "even if you browse the Web page, see a set of half a TV series, I feel in the Internet Café, no unit to work constraints, no child shouting, completely immersed in their own world , which is not felt on the internet with a mobile phone. ”

Taizhou Economic Development Zone, the discovery of the network Club, is Honggang opened another Internet café, the end of last year just renovated the opening.

Reporter saw, 580 square meters put 138 machines, spacious and bright mood, attendance at around 80%.

Honggang said that the current consumption of Internet cafes and the past is different, in addition to the requirements of computers, fast speed, their needs have a new change, is grinding coffee, fresh squeezed juice, comfortable environment is the market needs.

Future

Traditional internet cafes face reshuffle

Transform and upgrade to seek New World

"Internet cafes are an important social arena, which is currently not available for mobile devices such as mobile phones and tablets," he said. "City Culture Market Administrative law enforcement Detachment deputy Captain Bu Huashe so that, how to get rid of the current situation, let Taizhou Internet Café transformation and upgrade, become a common problem in front of Internet café operators."

At present, there are more than 800 Internet cafes in our city, of which 167 are closed. Some operators choose to give up, more operators start to change the management idea, through enriching the business mode, providing personalized service and improve the environment of Internet cafes and other measures to find a way out.

Since last year, a number of internet cafes in our city began to try to diversify their operations, the Internet café to play a combination of cafes, business clubs as one of the comprehensive leisure venues for consumers to provide reading, catering, billiards and other diversified leisure and entertainment options.

Bu Huashe said that Taizhou's traditional internet cafes are facing a reshuffle, only transformation and upgrading to seek new development space. "Survival of the fittest, unfit for elimination", the next 5-10 years, Taizhou, some of the traditional Internet cafes will be eliminated by the market, and the new network cafes will be in the Taizhou market.

Bu Huashe explained that the ideal network Café, is to become suitable for different consumer groups, both Internet services, social leisure, competitive entertainment, electronic classroom, remote services, E-commerce and other functions, in the public cultural life plays an active role in the Community Information Service platform and multi-functional cultural activities venues.

Earlier, Honggang had chatted with reporters about the transformation and upgrading of Taizhou Internet cafes industry problems, the biggest problem is management, "Internet cafes management, lack of real professional management personnel, now Taizhou's internet cafes or internet cafes, even with exquisite appearance, but still running the traditional mode of operation and management." But even with managerial talent, too low a salary can leave them behind. ”

The 28-year-old net Music net Café Long Mei is regarded as Honggang the net bar management talented person, compared with her previous management work, her salary is much less than a lot, only forty thousand or fifty thousand yuan, but she is very optimistic about the upgrading of Internet cafes, her network café is also trying to vacate two boxes, ready to open a pure leisure consumption area, Make the Internet café more diverse in form.

"Our generation, there is a special feeling about Internet cafes, after all, it let us access the Internet." Mei said, in the Internet café feeling is a lot of people sentimentally attached to and miss.