Internet TV Speed-increasing industry to develop commercial bottleneck to essay

The first batch of three Internet television licences have finally settled, CCTV International (CNTV), Shanghai SMG and Hangzhou Hua number of media 3 operators are ready to start writing Internet television field of the opening masterpiece.　　At the same time, in the color TV manufacturers, TCL has publicly indicated that the attitude of the media, and Tsinghua Tongfang received from the cntv of the olive branch, in addition to Tcl, Tsinghua Tongfang, Hisense, Skyworth and other domestic color TV manufacturers are also actively in preparation. "We will choose the right operators to work together to develop the domestic internet TV market."　　"Yesterday, Liu Hongnio, general manager of Hisense Electrical appliances in the South daily interview to say that, in Liu Hongnio view, after 2009 years of Preheating after a year, internet TV is now ushered in a new round of development opportunities.　　In this connection, there are industry analysts pointed out that after several years of running-in, the current color TV manufacturers and operators in the technology integration level has been basically mature, however, in the Internet TV industry chain layout and business model, but still need color TV manufacturers and operators after several years of joint exploration.　　The radio and television department robbed three nets in one new Highland in many color TV manufacturer's anticipation, recently, the state SARFT official to China Network television station (CNTV) issued the first Internet television licence, the CCTV international general manager Wang Wenbin External said, in the SARFT approves the CCTV application, the related business may prepare to open. Reporter noted that, as early as last August, SARFT issued the "on the strengthening of television for receiving terminals of the Internet Audio-visual Program service management related issues of the notice", through the Internet to connect the TV or set-top boxes and other electronic products, to television terminal users to provide audio-visual program services, must obtain the "　　Information network to disseminate audio-visual program license. In other words, even if the major color TV manufacturers in the Internet television products have partners, if the other party did not obtain a legal license, then the Internet TV and other ordinary television will be difficult to have substantial differences.　　The move is also seen by the industry as a signal to strengthen regulation of Internet television. Sources said that after the national triple-Net fusion signal released, SARFT has to speed up the approval of Internet television licensing progress. During the period, after the CNTV, Shanghai SMG and Hangzhou hua number of Internet television licence application process has been completed and approved.　　At this point, the first batch of three Internet television licences have finally settled.　　Wanrui Data Internet Industry senior analyst introduce pointed out that the landing of three national license plate, is the radio and television department to seize the three nets in one important strategy, on the one hand can respond positively to the country's policies, on the other hand, can also enhance their control in the process of triple-net integration. Color TV giants scrambling to grab a position obviously, after the first three internet licences issued, color TV manufacturers to provide audio-visual services through the Internet have more cooperation objects, in addition to Tsinghua Tongfang and CNTV to reach a cooperation agreement, TCL has announced a strategic partnership with the number of Chinese media. And Hisense, Skyworth, Konka, Changhong and other domestic tablet giants are also said to be activelyPreparations. "It is still being negotiated and is expected to result this month," he said.　　"Hisense Electrical Appliances Liu Hongnio In an interview, Liu Hongnio introduced, in order to meet the new wave of internet television development climax, in 2010 Hisense new high-end flat products will be fully applied blue-tech widget technology, so that consumers can have better interactive effect. Reporters noted that as early as the end of 2008, domestic color TV manufacturers have begun to try to launch Internet TV.　　In 2009, TCL's home internet strategy surfaced through the launch of the MITV internet TV product group, the production of large-screen non-interconnected TV sets, and the automatic online upgrades of four internet TVs. In addition to the color TV manufacturers in the hardware configuration of the gradual improvement in the Internet TV content output level, has been settled in a number of state operators have also expressed the prospects of the Internet TV.　　Hangzhou Hua Number Group of Chinese media CEO Reed said, Chinese media in the film and television, music, education and other aspects of reserves of millions of hours of content, to provide users with a good audio-visual experience. "Now, although only a few operators have access to Internet television licences, it is believed that more operators will be allowed to apply for licences."　　"Yesterday, Lu Xianbo, Deputy Secretary-General of China Electronic commerce, said in an interview that the private operators will also have a lot of opportunities next." Industry insiders pointed out that, because the current Internet TV is still in the initial stage of development, domestic color TV manufacturers can "play" internet TV companies will still be the main enterprise for a short time, but the convergence trend of three networks is inevitable, the major color TV manufacturers are also actively preparing.　　Sources revealed that, in addition to Tcl, Tsinghua Tongfang has "the main" outside, Hisense, Skyworth is currently active with Shanghai SMG, CNTV discuss cooperation matters.　　Problem one industry layout has been incomplete for nearly 10 years, users have a relatively stable use of PCs and televisions, unless they have more distinctive content services, Internet TV is difficult to win the wide acceptance of consumers.　　Although the Internet television as an important part of the three-network integration, not only to color TV manufacturers, operators brought a lot of business opportunities, but also to consumers to bring more rich visual experience, but the internet TV industry chain layout of the incomplete but let many people worry about the industry.　　Some color TV manufacturer insiders told reporters that under normal circumstances, compared to ordinary flat-screen TVs, internet TV prices will be higher than 1000 yuan ~2000 yuan, once the Internet television in the market can form a climate, then, it creates value-added services and market profits will be considerable. Galaxy Securities household Appliances industry analyst Zhu Lijun said that at present the entire Internet television has only just begun to develop, because in the profit model, management, operation and structure of the building and so on, a short time domestic TV giant will still become the main body of Internet television market participation. However, at present, there are only a handful of color TV enterprises with independent content platform and program resources in China, which are limited by the bandwidth and other factors., the Internet TV in a short time also difficult to achieve with high-definition television similar to the screen playback effect, so that the promotion of Internet television is not smooth. In this connection, some people in the industry said that, in addition to the hardware conditions of Internet TV, the internet TV industry is badly in need of internet TV to deliver the content, that is, as soon as possible to improve the Internet TV industry chain layout. "Although there are now three Internet television licences issued, but because of the past 10 years users have a relatively stable use of PCs and televisions, unless the more distinctive content services, Internet TV is difficult to win the broad consumer recognition." "In the Ming is worried, CNTV, Shanghai SMG and the Chinese media are currently legal content providers, but these content is far from satisfying the needs of the vast number of users."　　If not solved as soon as possible, it is not conducive to the virtuous circle of industrial chain, that is, the film and television companies will co-operate with the licensed companies in respect of copyright, and the licensed companies will also push the content to the television manufacturers, and the licensees of licensed companies can have a copyright intermediary, and the licences will become gold mines for making a sitting place.　　Question two business operation model needs to break from the technical level, the integration of operators and television manufacturers has been almost no difficulty, but in charge of the model is not really found a breakthrough. There is no doubt that internet TV to the major color TV manufacturers bring the temptation is enormous.　　Insiders pointed out that, on the one hand, due to the impact of the current Internet audio-visual content, domestic color TV manufacturers have to infiltrate the Internet field; On the other hand, in the flat-panel TV product profits increasingly diluted today, add TV additional features will undoubtedly be able to free up more profit space. "The issuance of Internet television licences means that the access of Internet content to the television platform is gradually unimpeded."　　Introduce told reporters that the first batch of three Internet television licences had a great relationship with the background of the three nets, and the convergence of the three networks would accelerate with the issuance of Internet licences. However, at present, the domestic number of large color TV manufacturers have not much choice. "In Ming-pointed, the current domestic color TV can choose not much."　　Not only that, the major operators and color TV manufacturers are puzzled by the Internet TV charging mode. "Technically speaking, the integration of operators and television manufacturers has been almost no difficulty, but in the charging mode has not really found a breakthrough."　　"The land edge Wave said, he constructs the speech, regarding the cooperation both sides, may as well refer to the video website operating mode, namely The advertiser charges the main mode." Lai Yi Qing said that the current number of Chinese media and TCL cooperation between the main content packaging mainly, as for the future direction of development, or may adopt a monthly or single point of charge mode. Nanfang Daily reporter Cai