ipad sales decline Why?

In Tuesday, Apple's market value exceeded the 700 billion dollar mark, which is a big achievement for Apple, 700 billion U.S. dollars or even more than the rich countries in Switzerland, a year of GDP, after the start of the company's market capitalisation, Apple has doubled, presumably Apple can open a bottle of champagne. But the biggest problem is the ipad. Yesterday's IDC report showed that ipad sales are expected to be 64.9 million units, down 12.7% from the year before Apple released its first tablet computer in 2010, which will be the number one slide in five years.

After the ipad Mini was born, the ipad basically kept the rhythm of two new products each year, seemingly still very vibrant, but in an awkward position. Apple's launch of the ipad Mini 3 and the ipad Air 2 have hardly stirred up a ripple in the market. This is reminiscent of the ipod, which has been born since 2001, and is now largely limbo by Apple. The ipad was born, so that the user before the light, but less than four years, into an embarrassing situation, the reason is very obvious.

First, the ipad is more prone to PC properties and has a long replacement cycle. Earlier, the survey showed that a smartphone's replacement time was 29 months, and for now, the cycle is shrinking. PC replacement cycle is about 4 years, the basic tablet can reach 3 years, the replacement cycle is longer than the mobile phone, and the ipad does not support 3G network, so that it and mobile phones farther and further, and clearly, mobile phone is the future trend.

In addition, the need for replacement of the ipad is not strong, the iphone since the popular day, basically become a symbol of the trend, users even if the phone is not bad, the desire to change the phone is very strong. ipad is not, the user is not convenient to carry, the opportunity to show less, so the need for replacement is not strong. Good quality there is no need to change, resulting in the ipad market demand is not as big as mobile phones, so sales are hard to guarantee.

Second, the big screen iphone hit the ipad market. The iphone 6 has been tuned again, and the iphone 6 Plus screen is even 5.5 inches, with analysts looking at the ipad before it is released. The bigger the IPhone 6 screen, the higher the overlap with the ipad, and the greater the ipad's alternative, and the greater the impact. Reading the latest data from the Pocket collection shows that after the iphone 6 was released, the time spent on the ipad was only 28%, compared with the iphone 5s era, when the ipad was reading more than 45%,iphone6 's impact on the ipad.

Third, the new version of the ipad is not bright enough. The ipad, released this year, is one of the easiest to identify with users, except that the CPU is faster and thinner than the years. From the cook era, the iphone series experienced three times screen size adjustment, mobile phone sales have been rising all the way, the ipad has been too hot, but also after the screen adjustment, the ipad Mini was born by the hot fruit powder, the sale of the first weekend sales reached 3 million units, Sales are one times bigger than the big screen ipad. The ipad has no room for adjustment for nearly two years. The ipad Air 2 continues 9.7 inches and the ipad Mini 2 lasts 7.9 inches. The change of the number has not let the user see too many bright spots, the user is not more power.

At last

The ipad is a very embarrassing existence, from the very beginning was not optimistic, but let jobs decadent to achieve the magic of years of growth, but, as cook the iphone's screen becomes larger and smaller, the ipad's adjustment space to do less and more, and the ipad's use of a longer period of time, The status of the product is also in jeopardy, although it maintains an active update frequency, but the market is not very optimistic. While the possibility of being left out like an ipod is slim, the current improvement may be hard to stir.