ipad sales Top Ten Reasons to count

In 2010, Jobs showed the first ipad on stage, creating a new type of product-the tablet computer. Over the next few years, the ipad-led sales of Tablet PCs have been growing, even prompting a "replacement PC" trend.

Annual Sales Chart of ipad series products released by KGI Securities

But unfortunately, since 2013, the ipad has slipped into the mire, although Apple called it a normal "deceleration belt", but from the data published by research companies, the decline has been out of hand, to a worrying degree. So what is the real downside of the ipad? The answer is obviously complex, and here are the 10 main reasons 9to5mac concludes:

1. big screen iphone Hit

Although Apple last year launched the big screen mobile phone 6 Plus only a 5.5-inch screen, but actually has a huge impact on the 7-inch ipad Mini. Users who have bought the iphone 6 Plus are largely not thinking they need the ipad Mini, according to IDC data. Overlap, which is clearly a problem that every company can avoid when planning a product line.

2. The latest ipad hardware updates are not attractive enough

Whether it's the ipad Air 2 or the new ipad Mini 3, except for the new Touch ID fingerprint recognition, the other parts are not being upgraded, especially if the latter doesn't even upgrade the processor, which is disappointing to consumers.

3. The appearance of the new MacBook

In fact, rumors of Apple's 12-inch MacBook have been circulated since the end of last year, and a new, more portable design has allowed some users to look forward to the product and give up buying the ipad Air 2. Now that the new MacBook has been released and coming on the market, its level of integration is staggering, and a more comprehensive desktop system application will presumably further affect the sale of large sized ipads.

4. IPad Pro Rumors

It has also been rumored that Apple will launch a 12-inch large-screen ipad, adding split-screen operation support and new business features to achieve a more comprehensive application format. This rumor has also had a certain impact on the less-changed ipad products.

5. Windows and Android tablet impact

10 reasons that led to a drop in ipad sales

There is no doubt that the ipad has always been the best choice for mobile platforms, but not for everyone. Windows tablets not only integrate mobile platforms, but also run traditional desktop applications such as office, and Android tablets are more diverse, ranging from size to price, and are more selective than the ipad.

6. Chromebook in the field of education

Google's Chromebook may not have a broad market impact like other computer products, but its strategy of focusing on education has been hugely successful. In some schools in the United States, Chromebook's share has overtaken the ipad, something Apple has not anticipated. The reasons are complex, such as Chromebook is more difficult to lose (or stolen), less entertaining, and so on.

7. High Prices

One feature of Apple's products is that it is relatively expensive, because the company's products are almost exclusively focused on high-end areas, often using products from a few years ago to fill the low-end market. The IPad Mini, for example, is still on sale at a price of 1798 yuan, which is enough to sell to the more robust midrange Android tablet. Obviously, users who are not interested in Apple's brand and ecosystem are bound to lose the price factor.

8. Lack of killer apps

Apple's iOS ecosystem may have the best and most comprehensive applications, but it has to admit that it has not really been able to use the ipad's features, which is even more pronounced after the advent of the big-screen iphone. If users can already implement mobile application requirements via the iphone 6 Plus and achieve desktop productivity requirements through a new MacBook, where is the ipad?

9. Apple's current focus is on Apple Watch

Almost a year, Apple has focused on new products Apple Watch, focusing on a variety of resources for research and development, marketing, no two. Obviously, users will need a mobile phone (iPhone), a desktop computer (imac or MacBook), and perhaps a smart watch, so what about the ipad?

10. The old ipad is enough

One of the last things you can forget about

is that your old ipad is still in good working style. While the ipad 4 may be a bit bulky and the ipad mini is not performing well, they can all be upgraded to iOS 8 and quality is good. For some users, the tablet itself is only a mobile "small TV", the use of the environment and the form of a single, do not need to upgrade every year, which to some extent, affect the new ipad sales.