Landing page Design Skills in-depth analysis

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In front of "case study: High conversion rate landing page Design Tips" content, I share with you the high conversion rate landing page design tips, in this article, continue to share the landing page design practice.

The commercial strong main landing page, simple set temptation strong, give the page creative passion, multi-step form, subdivide the website audience, get the spot with the visitor video docking six design skills is the high conversion rate landing page design must be achieved, here add four points.

1, landing page ≠ your brand website

One of the most common problems in the optimization design is the landing page is the brand site, why do users click on your ads? They are looking for landing pages to find their own goals and to help them achieve this goal, led by landing pages. The landing page of the website is not directly for your brand extension, but also should take care of your product needs.

2, landing page must be a specific campaign

Aren't users the most annoying ads? How to landing a page is a very obvious advertisement, users will also click? If you have such considerations, then at least believe that you have a certain understanding of consumer psychology, yes, users are very tired of advertising, but in order to if your advertising is exactly what they need, Do you think they're going to hate it? A targeted landing page can enhance your focus. Targeted landing page bounce rate will be reduced, the conversion will increase, because your target page will bring more surprises to users.

3, the implementation of grading scale

The establishment of a very detailed scale of the page, not only increased the page's pertinence, but also improve the conversion rate. How to say, in my own case, when buying a product, I will follow a certain process to set up, and then decide, the first is "What I want to buy, I want at how much price, and then decide how to buy" so in the page according to the user's purchase psychology set some level of scale, so that users more targeted search for their own products, This user search to the targeted very high, can effectively improve the conversion rate.

4, always tested

An era has always been a feature of the Times, the eyes of users are often changeable, so the design of landing page needs to be constantly tested, according to the user's psychology constantly testing new content, in order to maximize the optimization of efficiency, innovation and iterative cycle switching. The golden rule of landing page testing is to use a/b test to find winners, multivariable tests (MVT), and test specific page elements such as images, parts, and replicas.

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