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The Blue Cedar SEO Group is more and more lively, but Seoer's problem exposes more and more serious, exactly when SEO? SEO in the end should pay attention to what? We do website how to apply SEO? What should be the best way to look at the single page optimization of Qiu Shi? One by one one after another one problem, at night continue to turn over the computer, see an SEO point of the document is still lying in the depths of the hard drive, oh, sorted out for everyone to see, At the same time also want to and why together in the SEO group review these points, so that we correctly understand the work of SEO. Today is the first part----the relationship between the server and SEO.

First, the server

Server location

For Google, the search results are different for different geographical areas. Especially English keywords, at home and abroad different

IP has been punished by Google

1, the first use www.123cha.com to find their own site domain name corresponding to the IP;

2, with Http://whois.webhosting.info/IP address to find out how many sites on this server;

3, for each site, with Google syntax: site: domain name If Google to the server many sites are included very little, it is likely to be punished.

Generally speaking, the domain name that is punished by Google is more, the server that is punished by Google is relatively few.

Server must be very stable

Do not let Google update your site when your server slow or stop, even if you want to change the server to ensure that two of the server at the same time functioning.

Avoid using free hosts

1, free host services can not be guaranteed, often overloaded, slow speed, downtime, and even shut down services;

2, often appear spammers, mirror site, bridge page, such as "Search garbage", search engines do not want to include free host

Select reputable hosting Provider

Provide fast, stable and safe service with 24-hour customer support and maintenance

Site Update Considerations

The website stops the renewal to need to evade the search engine the renewal time

Considerations for Host Transfer

Ensure both sides of the server are stable, the new and old domain name are normal operation, spider crawling on both sides are included to ensure that no space time

Domain name, path, filename

Domain Close Visitor

Choosing a domain name that is easy to remember helps visitors visit

Domain name/path/filename contains keywords

Take "China Tour" as an example, Google search out the first several domain names contain keywords, important factors

Use English keywords

Use English keywords as much as possible.

Keyword search engine statement is correct

For the current search engine, underline ' _ ' and space no difference

Path and filename cannot be in Chinese

Otherwise the display is garbled

Static paths are better than dynamic paths for ranking

Top level domain name is advantageous to rank than two domain name

Abc.sohu.com than www.sohu.com/abc/in favor of ranking

www.sohu.com/abc/than www.sohu.com/abc.html in favor of ranking

No more than four levels of directory

Solution: 1, if there is a large number of external links, 2, if the homepage plus a link to the page, can be directly through the homepage, search engine spiders can search, 3, if there are other sites in the top-level page linked to this page, its effect as if they have made a link in their home page.

Directory and file naming principles

Because: Made in is equal to Made-in-china equals Made20%in20%china;

Made_in_china equals MadeInChina, so it's not a keyword.

The filename is named "made20%in20%china.htm" or "made-in-china.htm" instead of "made_in_china.htm".

URLs (URL paths) the shorter the better

URL itself contains keywords on the rankings have little effect, increased URL length superfluous cited search engine aversion

Static URLs are far more conducive to dynamic URLs

Search engines do not recognize dynamic URLs, such as www.domain.com/messages.php?id=2&type=5 can be converted by technical means: WWW.DOMAIN.COM/MESSAGES/2/5

Make sure that the site uses a separate domain instead of level two

Independent domain name Form www.lention.com.cn, level two domain name yourname.lention.com.cn

1, Convenient visitor memory

2, if the primary domain name of level Two is punished, be implicated

3. If a search engine stipulates that the maximum number of entries under each domain name is 30, then the two-level domain name loses the opportunity

4, if the main domain name to stop operating, then the level two domain name of the efforts of the

5, the site traffic ranking, the level two domain name all the traffic due to the top-level domain

Whether multiple domain names do 301 turn

In the case of domain name protection or the need for a dynamic path to a static path, when multiple domain names point to the same site, use 301 steering technology

Note: Lan Shang seo team tips: 301 with the domain name, PR There are many contacts, such as the number, please see the document to be continued.

The number in the domain name, path, filename is superior to the letter (low weight)

Some search engine directory for the site in the classification of the ranking order is based on the name of the domain name or site title of the digital order or alphabetical order or even Chinese strokes, numbers > Letters > Strokes

In the domain suffix, non-commercial websites are better than commercial websites

That is,. org and. NET ratio. com more ranking Advantage

Today will be in the evening to organize SEO Group of friends to start to review these small points, seo attention point is very little, we can recite, but reasonable, maximize the use of the best.

Author: Lan Shang seo Team-penny

Original load: http://www.lention.com.cn/blog/

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