Large data "Count" does not show artistic and cultural creativity

The concept and application of large data is becoming increasingly popular with the rapid popularity of smartphones and tablet computers.

It is noted that large data in the field of film and television production, design, games, music, art market performance is quite active, some people even began to believe that large data will be in the field of cultural and artistic creation of the Times miracle. In fact, with the development of large data, experts and scholars from all over the world have never interrupted the sound of reflection and questioning.

"Big Data Mania" needs to return to rationality

"No one has heard of big data until 2008, and now the frenzy of big data is sweeping the world like wildfire," says Gary Nick, the CEO of a US data-solution company, in Forbes magazine, May 5. Psychology has a term called "mass hysteria", which refers to a symptom or a series of symptoms spread rapidly among many people, but there is no rational explanation. This "mass hysteria", he argues, detonated large data markets.

Early hype about big data is thought to start with some well-known consulting firms, large software vendors and hardware sellers. The word was quickly popularized by media hype about big data, and a large number of companies began to think that they would fail if they did not use big data.

In order to store huge amounts of data, special servers become necessary, which means that businesses need to invest a lot of financial resources. Storage is just the first step, and then people need to manage the data. In order to access the data, the enterprise needs to purchase software that can achieve this goal. Of course, in order to use these software, enterprises also need to train staff and hire professional data scientists to analyze the data ... Its cost is conceivable.

"When people calm down and return to rationality, the focus will be on getting back on track from large data storage, information technology based data access software, etc." Identifying meaningful discoveries from seemingly unrelated data provides a more valuable reference for senior managers ' business decisions, and will be a necessary capability for large data users. "The vast majority of the current hardware and software infrastructure will be replaced by utility tools," says Geithner.

The calculation replaces the artist.

Today, large data in a growing number of cultural areas to play a role, film and television drama production, design, game development, advertising, and many of the original rely on the development of creative industries, began to rely on large data positioning products. For example, the game company's designers and graphic artists simply create new levels of scripting, add new challenges, create new graphics and sound elements, and, based on data analysis, add game elements to the design and update of the game, through large data analysis of the cost of games.

However, some in the industry also noted that the use of large data to achieve only "meet customer demand" business results, cultural and artistic leadership, creative features are ignored. At this point, the way Steve Jobs Works is an excellent example. If Apple's series of improvements to Mac notebooks could rely on industry analysis, his original ipod, iphone and ipad had nothing to do with big data. When the media asked jobs how much market research he had done before he launched the ipad, his answer was: "No!" Consumers have no obligation to know what they want. ”

The Internet TV series "Card House" has become a successful case for the introduction of large data technology in the field of culture, and the application of large data almost runs through the production, distribution and marketing of the play. However, as the "card House" in China, Sohu Video chief operating Officer Chun but hold a wait-and-see attitude.

"Cannot hallow big data. Chun that technology is important, but it can't replace the artist. "In the big data age, don't forget that art creation is very important." Do not fall into the mire of modular production, which can easily lead to shoddy. ”

In fact, the big data in the birth of a group of cultural products, it is also thought to stifle creativity-the original creative arts and culture practitioners are bound by the commercial benefits and technical means of large data, with the goal of "satisfaction" rather than "surprise" consumption experience, which is likely to lead to a gradual loss of energy in the industry.

"No privacy" era hostage to entertainment life

May 1, the White House released a 85-page report on the opportunities and challenges posed by big data. The survey was launched by U.S. President Barack Obama, launched in January this year, after 90 days of in-depth research.

The report argues that large data technologies provide a rare opportunity for the U.S. economy, people's health and education, national security, and energy efficiency. The report also exposes the problems that big data poses to American society, the most important of which is personal privacy. The report says that as the cost of storing, collecting and processing data declines, coupled with increased data sources such as cameras and sensors, a growing number of companies and institutions are storing personal privacy, such as travel, shopping and web browsing preferences. One notable finding, the report notes, is that the potential consequences of large data analysis can lead to erosion of long-standing civil rights, and even destruction of personal information in areas such as housing, credit, employment, health, education and consumer markets.

In the big data age, the degree of personal privacy exposure is unprecedented. Many experts point out that it is not possible to protect personal privacy in large data environments by informing, obtaining permission from parties, blurring or anonymity. The ability to synthesize a large number of information from different sources makes it easy for large data to obtain effective information for each individual, which is fatal to the impact and threat of free enjoyment of cultural and recreational life.

Data is not as reliable as you think.

Let the data be used instead of being led by the nose--only by doing this kind of preparation can we embrace the big data age. In recent years, the growing number of successful business cases with large data has led many people to superstition and worship of large data, which is far from reliable.

British scholar Victor Maire Schoenberg and Kenneth Couqueil in their "Big Data Age" in the book has pointed out: in the "small data" to the era of large data changes in the process, we have some of the limitations of information must be given high priority. The quality of the data may be poor, it may be not objective, there may be error in analysis or misleading. We are more susceptible to data domination than we thought--and let the data govern us in a mixed way. The threat is that we may be completely limited by our analysis, even if the result should be questioned. Or, we're going to create a obsession with data that collects data only to collect data, or to give the data the trust it has no right to have.

Believe but not superstitious, this may be a rational attitude towards large data. This is true of Facebook's Facebook face book. Facebook is one of the most successful companies in the current application of big data. Data show that some of the new features of Facebook have not been praised at the beginning of the launch, but the user has been adversely affected. Facebook, for example, has been protested by hundreds of thousands of students when it launched the news feed function, but now it is one of Facebook's most popular features. Facebook focuses not on short-term data statistics, but rather on analyzing data in a more forward-looking and rational way, making decisions.