Learn from high-weight websites: Add more relevant static search pages to your site

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On September 6, 2013 that day, Baidu Webmaster platform Lee had a notice, which said the content is if a site too much relevance is not strong static search page, but also vulnerable to Baidu's punishment, because these and the site content is not related to static search page can enhance the site's collection, Thus pushing up a large number of long tail words, to obtain the search engine traffic.

Then we should consider the problem in this respect, any Baidu search engine prohibited projects, we should analyze learning, one can avoid to make their own occurrence of mistakes, and then can understand the specific details of these cheating, see if there is anything worth for their own place, after all, everything has both sides- Through a certain skill can produce a large number of static search pages, not only enhance the site's collection, but also can bring search engine traffic for the site, this has been recognized by Baidu and to stop, but Baidu is not to disagree with the site to add static search page, but against the site to add a large number of "unrelated

What is a static search page with strong correlation?

To know that the static search page for users, not only very useful, and as long as the processing is good, then the role is very obvious, we can learn from the following simple example.

As a man of love, I often run to the million watch network here to browse various watches, however, if just according to the way the list, it is very easy to lead to a variety of brands, different styles, different prices of watches appear in the author's eyes, so dazzling choice, although can let the author eye-opening, But also very easy to produce because of too many varieties and feel at a loss, so the author in order to be able to understand their favorite watches in the shortest possible time style, naturally from the brand, price, movement, case and other aspects of the selection (Figure 1). With this refinement of the options, million watch network will be for the author to search a series of the author want to understand the product, at the same time this site link, it becomes a static search page, when Baidu or other search engine a large number of these static search page, after the natural to the weight of the WAN network has further promotion.

Figure 1

Second, what is the correlation is not strong static search page?

The so-called relatively strong static search page, that is, the site has a close relationship with the theme of the page, such as Figure 1 is a typical, after all, as a network of watches net dealers, not only has a large number of watches related knowledge page, but also a lot of static search on the Watch page, both together constitute the site's main body, At the same time the content of the page is not beyond the scope of the watch, the correlation is very strong.

However, there are many sites in order to enhance the weight of their website platform, a lot of and site search topics unrelated content are put together to form a static search page, so easy to become the object of Baidu punishment. Figure 2 Although the content of the search page is related to Chery automobile, but and "Chery Kai Rui Excellent fuel consumption," the relevance is not small, so became the Baidu identified cheating page, so also very worthy of our attention.

In other words, when we set the static search page, must be in the page content and TDK have a close relationship, strictly regulate the content of the page, rather than the overflow to make a variety of static search page, or it may touch the nerves of Baidu, also outweigh the gains.

Figure 2

Third, static search page is necessary to add text content?

Many sites are now static search pages are pictures and simple product introduction, and no more text content description, then for such a static search page, we copy it? or have you improved and added some text to these pages? The author thinks, for the website of the weight is not high, Or choose the latter is more secure, after all, there is text as dilution, then the possibility of being included will increase a point, but also can be more easily generated rankings.

For example, the million watch net occupies the "Hundred Patek Watch Price" this long tail keyword first ranking, when you click on the page to browse after found that this is just a simple product introduction page, although the introduction of the Patek brand text content is about 300 words, However, there are many different series of hundred Patek Watch pictures and their price introduction, so this static search page is very relevant, but also appropriate consumer experience, so you can firmly put the Baidu index 443 of the key words in their own hands.

As long as we carefully pay attention to some of the larger E-commerce shopping platform, it is not difficult to find that many are using and the million-table network almost SEO optimization method-Use a large number of relatively strong static search page to obtain search engine traffic, and these static search page, It is usually accompanied by a less complex text introduction to enhance the search engine's collection.

Four, static search page should pay attention to the setting of TDK

As long as you set the static search page TDK, you can set the appropriate consumer search habits of the title and description, it will enhance the search for this page is possible. As shown in Figure 3, million watch the static search page to set the title of a relatively good, so when this page appears in search engines, more easily by the consumer click to read, so in the accumulation, and finally become the first of the keyword, so this set TDK way is more worthy of our learning.

Figure 3

In order to increase the number of static search page is included, we grasp these page TDK settings, we must try to avoid too similar circumstances occur, because if the page title, description is a complete agreement, it is easy to cause a spider misunderstanding, that this page no longer have to be crawled meaning. So in order to avoid such a problem, we need to try to create more and different information in TDK, such as adding "Page X" to the TDK of the static search page, which will enhance the ability of spiders to recognize the links and differences between the pages.

At the same time, in the process of setting up the TDK, we should try to avoid too many interrogative words, such as "Patek Watch, good" or "hundred Patek Watch Price?" Because now the search engine is more disgusted with the terms of the user's search habits, it is easy to drop the right situation, so, in setting up TDK, we can imitate the "hundred Patek Watch price/quote" such as the title form.

V. Reduce the similarity of static search pages

For the similarity of more than 80% of the page, the search engine will be considered a collection of pages, so want to be included will be more difficult. If we want to add weight to the site by generating static search pages, we must consider how to reduce the similarity of these pages.

Because the static search page is just a different combination of products, therefore, when combined to a certain number of times, will inevitably bring about the improvement of the page similarity, which requires us to do a good job monitoring measures, anytime can understand the static search page of the similarity to what stage, and how to compare these similar places gradually reduced.

Through the author's practice found that since the introduction of Baidu to produce too many unrelated static search page will be punished measures, static search page is included in the situation becomes more and more complex, and not previously so easy to be included, so we need to the similarity between these pages as far as possible, to 70% for the standard line Ningquewulan, Instead of piling the pages in order to heap the pages, use these static search pages in a purposeful and targeted way.

Vi. Summary

and original article is different, the use of a large number of static search page to enhance the site included, the same can achieve the purpose of drainage. But if because of the cause of too many static search pages, resulting in page similarity rise, so that the search engine is not willing to continue to include, or because the page TDK set the problem, so that the ranking can not come up, these are worthy of us to do SEO planning, a good analysis of the study.

However, although the author is very recognized that the site is necessary to produce a large number of relatively strong static search page, but does not mean that these static search pages can completely replace the site content updates. After all, the website as an information dissemination tool, Web content is always to attract consumers of the foundation, but we can use these static search page, enhance the structure of the site, so that more long tail words can continue to bring a variety of effective flow, thus more solid foundation of the site, so that the site long-term retention of a variety of search engine spiders.

So when we do SEO planning, may wish to consider how to utilize the resources of the Web site, so that it can produce more users more helpful static search page, on the one hand can enhance the site's long tail word resources, in addition, can also let the updated articles included more fluent ...

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