Learn the essence of SEO by learning to analyze competitor websites

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There's a line in the amazing movie. "Do not regard the enemy of life as a curse, this is a gift of God, the wise man learned from the enemy, far more than the fools learned from their friends." "There is a saying," Not afraid of the same opponents, fear of pig-like teammates, "so that the competition is the best teacher is our best teacher learning seo, learn to analyze competitors website on the Essence of learning seo. So how do we find the competitor of the website, and analyze the competitor website is the content that Dongguan Seo-aj to share with everybody today.

One, analyze the meaning of competitor website

The analysis competitor website has the important significance to a seor which engages in the SEO profession, whether you are an experienced SEO veteran, or SEO rookie, you have to understand a new industry, to do a new industry site optimization construction work, for your understanding of this industry most of the information source is not from your new company, It comes from your competitors. Analyzing competitor websites is an important way for us to understand a new industry. We analyze competitor websites not to see the technical problems of competitors ' websites, we are looking at how competitors locate their sites and how they do it.

Second, identify competitors

For some SEO rookie, they often have a misunderstanding, is likely to think that those competitors in the same industry rankings have been stable in the home page for many years, feel that they do not have the ability to surpass rivals, the site to exclude such sites in their own competitors outside the site. In fact, this is wrong. Maybe some of the site's domain names have been for years, rankings are also very stable, but the analysis of their website is also beneficial to us, to pay attention to the competitor's website is well-known or traditional sites, perhaps we can find some weak links from their website, perhaps we can learn from their website more useful things.

In addition, the clear site competitors should not only stay on the content of one or two sites, we should be positioned farther, Dongguan Seo-aj personally think as long as the key words ranked in the top three of those independent corporate sites can be regarded as our competitors.

Iii. How to analyze competitor websites

1. Competitor website Information

A. Keyword analysis. Analyze a number of competitor websites, extract the industry's popular keywords, and collect statistics, select and identify several core keywords for your website.

B. Tag tag for the website. Analyze the tag tag of a competitor's website and save some of the better tag tags for your own selection and modification.

C. Internal chain structure. See how your competitor's Web site is formatted, and whether the layout is reasonable. Whether the use of bread crumbs navigation and network shape.

D. website code selection. is the site code table or div? General Div is more friendly to search engines.

E. Content page. Through the observation of the competitor website article, can roughly determine its content quality is shoddy, or for high-quality original content, whether the content is every day insist on updating, or update frequency is not too fixed. Find out whether the article page anchor text usage is natural in the competitor website.

F. User experience. Check whether the competitor website has site search, product search, online customer service, message system and other information, the overall content of the site is consistent with the user experience.

2. Competitor website Information

A. Included. Understand the frequency of the competitor's website update, what is the status?

B. External chain sources. View the source of the competitor's site outside the chain for SEO rookie is a very important factor, many SEO novice just beginning to contact SEO, on hand and not much SEO outside the chain of resources, from the competitor's website outside the chain source analysis, can help SEO novice quickly find outside the chain of resources.

C. Website traffic. Including PV, IP, UV data, view the site bounce rate, and understand the source of traffic on the competitor website.

D. The friend chain of the website. Analyze the friend chain of competitor's website, provide direction and route for future related friend chain.

3. Competitor website Other Information

A. Domain name time. How long has it been to view the competitor site domain name? Generally speaking, the longer the domain name of the site more favorable optimization.

B. Place where the server is placed. Now on the mainland server sites are to be recorded, placed in Hong Kong and foreign sites to exempt from the record.

C. Web site whois query. Check the competitor's private information to see if the competitor is the company or the individual doing the optimization.

D. Website weight. including Baidu weight and Google pr. The higher the weight of the site itself the greater the advantage.

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